This document outlines the requirements for Project 1 of the Introduction to Business course. Students will form groups of up to 4 members and present a 10-minute business plan presentation. The presentation should include details on the business background, market analysis, marketing strategies, management strategies, and financial plan. Students will be assessed based on the content and quality of their presentation, as well as peer and self evaluations. Successful completion of the project will enable students to explain factors that affect businesses and describe theories of business functions.