This document provides an overview of how to write an effective business plan in 3 to 5 concise points or sections. It recommends including products/services, market analysis, industry overview, operations, and budgets. Market research tools are suggested to define the target customer and location. The presentation stresses that the plan should clarify thinking and identify benchmarks to evaluate business progress. Financial projections and supporting documents are also important for obtaining financing.
This IP Strategy Overview was presented at a conference of innovators at Georgia Tech's College of Architecture in October 2013. The goal of this presentation is to go beyond the usual lawyer-generated content to highlight not only the positive aspects of IP, but also to give a reality check as to the likely ROI of investment in protection. A basic overview of IP (patents, copyrights, trademarks, trade secrets) is provided. Additionally, commonly overlooked forms of intangible asset value are presented. A case study of an innovation protection strategy is highlighted. Recommendations for business relevant IP and patent protection strategies are also included.
War games are conducted by companies in support of product development, as an input for annual Brand Planning or to "stress test" decisions whose outcomes may be affected by competitors.
Effective war games are focused, have a limited number of issues and competitors covered so that the participants can really get into the depths of the issues, analyze options and create pragmatic solutions for potential challenges. We recommend no more than 50 participants in a war game session to maximize everyone's participation and engagement.
Competitive Simulations distill complex external issues into a manageable format for participants to brainstorm and tackle. Simulations can be run on a number of attributes including events, trends or any other external changes that will effect your company's competitiveness.
Scenario Planning explores future possibilities in the macro-economic environment and shifts in the industry ecosystem. Scenario Planning exercises tend to be very intellectually stimulating and intense. However, the key to effective scenario planning is to bring the issues back 'into the business' and to align on proactive actions and next steps that the company can start implementing now.
Well run Scenario Planning exercises form the basis of an early warning system that can proactively detect external risks to your business, franchise or product.
This IP Strategy Overview was presented at a conference of innovators at Georgia Tech's College of Architecture in October 2013. The goal of this presentation is to go beyond the usual lawyer-generated content to highlight not only the positive aspects of IP, but also to give a reality check as to the likely ROI of investment in protection. A basic overview of IP (patents, copyrights, trademarks, trade secrets) is provided. Additionally, commonly overlooked forms of intangible asset value are presented. A case study of an innovation protection strategy is highlighted. Recommendations for business relevant IP and patent protection strategies are also included.
War games are conducted by companies in support of product development, as an input for annual Brand Planning or to "stress test" decisions whose outcomes may be affected by competitors.
Effective war games are focused, have a limited number of issues and competitors covered so that the participants can really get into the depths of the issues, analyze options and create pragmatic solutions for potential challenges. We recommend no more than 50 participants in a war game session to maximize everyone's participation and engagement.
Competitive Simulations distill complex external issues into a manageable format for participants to brainstorm and tackle. Simulations can be run on a number of attributes including events, trends or any other external changes that will effect your company's competitiveness.
Scenario Planning explores future possibilities in the macro-economic environment and shifts in the industry ecosystem. Scenario Planning exercises tend to be very intellectually stimulating and intense. However, the key to effective scenario planning is to bring the issues back 'into the business' and to align on proactive actions and next steps that the company can start implementing now.
Well run Scenario Planning exercises form the basis of an early warning system that can proactively detect external risks to your business, franchise or product.
INTELECTUALNESS
Intellectual property refers to creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce.
Pharma supply chain. Understand what actually Primary & Secondary Sales means for Medical Representatives. Its also explained why its logical for Medical Representative to focus on secondary sales.
Disclaimer: The course is based on the conventional route of Pharma Supply Chain & the focus is Medical Representative Job Role. Although, there are other modalities of sales are also present & we will learn about them in separate courses. For example: Now-a-days almost all companies are having one more channel (CFA to HCP account)* which will also be contributing primary as well secondary sales. Most of the companies are having 20-40% contributions from this channel.
*CFA – Carrying & Forwarding Agents *HCP – Health Care Practitioner
What I Learnt -
Pharma Supply Chain functional structure
Primary & Secondary Sales
Closing Stock
Area of focus for Medical Representative
Table of Contents
How to Write a SWOT Analysis Company Report. Why to use a SWOT Analysis. How to do it the right way. Common Mistakes.
TABLE OF CONTENT
Summary
Introduction to SWOT
Background to the SWOT Analysis
Why use it?
When to make use of it?
Objective of a SWOT Analysis
How to carry out a SWOT
Writing the SWOT analysis
Internal factors
Conclusion
References
Download the White Paper
To download the How to Write a SWOT Analysis Company Report White Paper - http://cfdmaster.com/wp-content/uploads/how_to_write_a_swot_analysis_white_paper.pdf
Training slides for a PCAARRD-organized training on Invention Spotting, Patent Search, Documentation and Interpretation, 18 December 2012. Special thanks to fellow Patent Agent Mr. Noel A. Catibog, Dr. Melvin B. Carlos, and Exec. Director Patricio S. Faylon, for the invitation.
INTELECTUALNESS
Intellectual property refers to creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce.
Pharma supply chain. Understand what actually Primary & Secondary Sales means for Medical Representatives. Its also explained why its logical for Medical Representative to focus on secondary sales.
Disclaimer: The course is based on the conventional route of Pharma Supply Chain & the focus is Medical Representative Job Role. Although, there are other modalities of sales are also present & we will learn about them in separate courses. For example: Now-a-days almost all companies are having one more channel (CFA to HCP account)* which will also be contributing primary as well secondary sales. Most of the companies are having 20-40% contributions from this channel.
*CFA – Carrying & Forwarding Agents *HCP – Health Care Practitioner
What I Learnt -
Pharma Supply Chain functional structure
Primary & Secondary Sales
Closing Stock
Area of focus for Medical Representative
Table of Contents
How to Write a SWOT Analysis Company Report. Why to use a SWOT Analysis. How to do it the right way. Common Mistakes.
TABLE OF CONTENT
Summary
Introduction to SWOT
Background to the SWOT Analysis
Why use it?
When to make use of it?
Objective of a SWOT Analysis
How to carry out a SWOT
Writing the SWOT analysis
Internal factors
Conclusion
References
Download the White Paper
To download the How to Write a SWOT Analysis Company Report White Paper - http://cfdmaster.com/wp-content/uploads/how_to_write_a_swot_analysis_white_paper.pdf
Training slides for a PCAARRD-organized training on Invention Spotting, Patent Search, Documentation and Interpretation, 18 December 2012. Special thanks to fellow Patent Agent Mr. Noel A. Catibog, Dr. Melvin B. Carlos, and Exec. Director Patricio S. Faylon, for the invitation.
ESCENARIOS URBANOS COTIDIANOS, exposición de obras finales de Técnicas de Expresión Gráfico-Plásticas, de 2º curso de Bachillerato de Artes Plásticas y Diseño, celebrada en la Escuela de Arte Albacete, del 18 ai 29 de mayo de 2015.
A business plan helps to define concepts, evaluate the competition, analyze markets, determine risks and estimate financial potential. Business plans are required to obtain a small business loan.
We present this seminar regularly throughout the Hot Springs, Arkadelphia, and Nashville, AR areas. Visit asbtdc.ualr.edu/training/arkadelphia.asp for a list of our upcoming seminars near you.
Introduction
Innovation is a central element of business growth strategy within companies that aim to generate added value for their customers, the company itself, and other stakeholders. While many company executives and business leaders agree that in order for their companies to survive today’s increasingly global marketplace, they must face the unpleasant truth that there may have to be fundamental changes in who they are, what they do, and how they do it. Few executives feel their companies are good at the specific processes and tactics frequently tied to successful innovation, such as generating breakthrough ideas, selecting the right ideas, prototyping, and developing business cases. We will provide insights to help you define and implement a process to drive innovation within your company using a sustainable approach to ignite business growth.
Key Takeaways
1. Discover insights.
• Discover unmet customer needs
• Identify customer segments
• Know your competitive landscape
2. Align strategies with needs.
• Create alignment
• Communicate strategic objectives
3. Mind your company’s culture.
• Focus on shared values
• Eliminate organizational silos
4. Adopt a process.
• Integrate innovation
• Identify key resources
• Define key deliverables
5. Deliver value, success will follow.
• Direct the internal value chain
6. Align your business model
• Use leading productivity tools
• Make your business case
Connect with me for more information regarding AIPMM membership or certification courses in your area.
Let me know how I can help you create and implement a product strategy and product planning process successfully to grow your technology-based business.
Hector Del Castillo, AIPMM
linkd.in/hdelcastillo
Introduction to product management in India. Useful for newcomers to product management, or for people moving into product management in India from overseas.
The following presentation is a version from a business plan development workshop conducted by Biruwa Ventures at Thames College, Kathmandu on January 11, 2012. Biruwa conducts similar works on issues related to business in colleges across Nepal.
If you are an entrepreneur in Nepal, this is a must see presentation for you.
Objectives
• Understand how to answer the question: Why should I hire or promote you over others?
• What are your key differentiators as a product manager or marketing manager?
• What can you do to accelerate your career in product management or product marketing?
Description
This discussion will help you understand key tips to differentiate yourself and accelerate you career as a product manager or marketing manager. Learn how to convince a prospective employer why they should hire you or why they should promote you over others. We will identify how you can enhance your worth by increasing your transferable skills. We will also discuss ways to identify your unique selling propositions.
Audience
This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity.
For more info, connect with Hector Del Castillo at http:/linkd.in/hdelcastillo.
Service Marketing and How It Relates To Product ManagementSam Klaidman
A presentation to the Boston Product Managers Association describing the role of Service Marketing, how it fits with the Product Management function, Solutions as a source of Differentiation
Services Marketing and Product ManagementSam Klaidman
This is the slide deck used at a Boston Product Management Association meeting to demonstrate how Services Marketing and Product Management are mutually dependent. This is a good overview of the role of Services Management in a business.
Objectives
• Why should you lead innovation within your company?
• What should you do to encourage innovation?
• How do you harness the power of innovation to increase your company’s value and minimize risk?
Description
Innovation is a central element of business growth strategy within companies that aim to generate added value for their customers, the company itself, and other stakeholders. While many company executives and business leaders agree that in order for their companies to survive today’s increasingly global marketplace, they must face the unpleasant truth that there may have to be fundamental changes in who they are, what they do, and how they do it. Few executives feel their companies are good at the specific processes and tactics frequently tied to successful innovation, such as generating breakthrough ideas, selecting the right ideas, prototyping, and developing business cases. We will provide insights to help you define and implement a process to drive innovation within your company using a sustainable approach to ignite business growth.
The speaker will discuss how you can leverage innovation as a resource to help shape a better future for your company’s growth and your career. These insights will help you increase creativity, nurture collaboration and lead activities to transform innovation to profit. He will identify the value of innovation, methodologies, and concrete steps you can take to foster innovation within your company.
Who Should Attend
This discussion is for entrepreneurs, business owners, company executives and senior managers who want to increase their company’s value and accelerate their professional careers by leading product innovation efforts.
Connect with me via LinkedIn at http://linkd.in/hdelcastillo with comments or questions regarding this topic.
Contact me for more information regarding AIPMM membership or training courses planned in your area.
Let me know how I can help you create and implement a product strategy and product planning process to successfully grow your business.
IBM Cognos 10 represents the beginning of a series of new innovations from IBM Business Analytics that will change how organizations make decisions, allocate resources, and predict and plan the future. This is your chance to see IBM Cognos 10 new features and to start planning to integrate with your solutions for better future. With the help of few demonstrations, We'll understand how you can get started with Cognos BI, integrate it with their own applications & data sources.
Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical experience, our multi-disciplined approach and our dynamic, entrepreneurial model.
In the end, we help companies commercialize products, drive adoption and usage, and build brands.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Training • ASBTDC training programs focus on providing current practical information on a wide variety of business topics. Seminars are taught by ASBTDC staff and volunteer speakers who are professionals in the community. Online training is also available. Register or access info at asbdc.ualr.edu/training. Consulting • One-to-one management consulting services emphasize educating the client while working together in finding practical solutions to their business problems. • Consultants review business plans for new ventures, prepare loan requests and offer advice on operating challenges for existing businesses. Consultant meetings are by appointment only. Market Research • High Quality Data and Analysis Mapping Software Identification of store locations and Underserved Market Niches Customer Identification Innovation-Based Business Assistance New Product Development & Commercialization Access to Federal R&D Guidance on Intellectual Property Consideration
The purpose of this course is to assist you in putting a draft together for an SBTDC consultant to review and critique. You and your consultant can discuss your draft and make a plan for how to improve. Your consultant may suggest other resources, like market research or more realistic financial projections. You should do all of this BEFORE you give your business plan to another important stakeholder, like a lender, to review. You will not leave here with a business plan, but you WILL leave with the tools to complete a business plan.
We have a natural tendency to focus on our strengths and what we are interested in, and avoid the rest. A business plan makes sure you are considering ALL the aspects of your business vital to its success – not just the ones you find interesting or are good at. Remember the old adage, “Put it in writing!” You may THINK you have the area covered, but it is not clear until you have to WRITE about it.
Now that I’ve convinced you of why its important, what exactly IS a business plan? It defines why a company exists, what it intends to achieve, and how it intends to do it in a clear and systematic way. We are going to walk through each of these sections individually. NOW… Take the sample Immaculate Cleaning Services business plan out of your packet. We will use this plan as our sample throughout this seminar.
Cover sheet from sample plan our staff wrote. This is original work – not from a software package.
Now that I’ve convinced you of why its important, what exactly IS a business plan? It defines why a company exists, what it intends to achieve, and how it intends to do it in a clear and systematic way. We are going to walk through each of these sections individually. NOW… Take the sample Immaculate Cleaning Services business plan out of your packet. We will use this plan as our sample throughout this seminar.
I think everyone knows what a table of contents looks like. If you use Microsoft Word, the software will make one for you automatically. Remember, you want to make it easy for reader to quickly get to the information they need, or they often won’t read it at all.
You can be flexible in how you put executive summary together, but be sure and include a discussion of each of these bullets.
Spend discussing each
Work off a current First Research profile. Pick an industry you think may interest audience and get a current profile. Present some real snippets of interesting data.
Show you know something about the industry you’re proposing to invest your money (and the lender’s money!) in. Try to forecast trade area. What good is “global demand?” Challenging - ASBTDC can help (ESRI, Hillsearch). Seasonality: Does your product/service have a “busy season?” Example: Florist’s busy seasons are Christmas, Valentine’s Day, Mother’s Day Business Cycle: Construction is a leading economic indicator; it is cyclical. Counter-cyclical – discount stores, used cars. Non-cyclical – personal care items. Industry Maturity: new, expanding, stable, or declining. Ex: Department stores are in the declining phase. Discount stores and dollar stores are in the expanding phase. Barriers to Entry: How easy is it to enter the industry? Are there certain licensing requirements, permits, etc?
State where your company fits in the marketplace for this good or service. Strategic Positioning: what distinguishes your product from competitors. Why will your customer come to you instead of your competitor? Is it a customer perception factor – price, quality, features, customer service, societal benefit (“green,” no animal testing), or convenience. Are you positioning your business to serve a particular market segment – geographic location, age, income, family size, or a specialized customer need. Distribution Channels: storefront, website, existing channel (Wal-Mart, etc) Pricing strategy: how do you compare with your competition?
Best way to describe is read some excerpts from a couple of the 65 segments.
Here is a hypothetical example concerning opening a new toy store. The red star depicts the proposed location, and the triangles are complementary businesses and competitors per the legend. Understanding the population of existing businesses near a proposed location can be helpful. Will existing businesses help draw in customers; compete with customers directly; or deter the target customer from coming into the proposed store? The drive time polygons show how long it will take to drive to the new store and are one way to define the trade area. A fixed radius ring (in this case, 1 mile), is another.
For many start-ups, location is the most important business decision they will make. People can’t patronize your business if they don’t know you exist. Money spent on a good location is frequently a wise investment. Your location can be a marketing tool! Find a real estate broker with retail experience. You may want to identify successful businesses serving the same target customer and locate near them. Leverage their success, capture their customers.
There is always competition, either direct competitors in business now, close substitutes for the product or service you are offering, or the threat of market entrants. Describe major competitors. What are their strengths? Weaknesses? Biggest challenge to your business? Market share - OK – that’s tough. Try and rank them from most share to least. Barriers to entry. Patents? Installed base? Licensing requirements? Specialized expertise? Niche – most successful small businesses.
Cash Flow Projections Cash is the life blood of most businesses. A cash flow projection serves as an important planning tool for the small business owner by allowing him/her to determine and plan for cash shortages. Profitability is of little relevance if you don’t have the cash on hand to meet your obligations as they become due. The cash flow projection works a lot like a checkbook. It reconciles the Balance Sheet and Income Statement with the inflows and outflows of cash from the business. When projecting cash flow, we put away all concerns about expenses v. assets and focus on when the cash is paid out. Likewise many businesses sell to their customers using accounts receivable; the cash flow projection helps the business owner plan by showing the collection of cash regardless of when the sale is made. Lenders often give the cash flow projection extra scrutiny. It is here that you will demonstrate to the lender that your business will generate enough cash to meet its obligations as they become due and have enough left over to repay the debt.
Okay, once you figure out what you want to tell your customers (Five F’s), figure out HOW you’re going to tell them. Fit – your marketing vehicles must reach your actual target customer Mix – use more than one method to gain exposure to customers Repetition – it takes many exposures before a customer becomes aware of a message Affordability – it’s got to fit within your available resources
Here are some examples of marketing vehicles. This is not a marketing class, so I’ll stop here. The ASBTDC has a lot more training and resources in this regard.
Market research is HOW you answer the questions in the preceding section.