This business plan proposes a social networking platform and medical resource locator for people with disabilities, their families, and supporting professionals. Key points: - The platform will allow users to connect with others sharing their diagnosis/condition and find relevant information and resources. - It will be free for users but may later charge medical professionals for research access. - The founders will seek investment to fund development and marketing. - Financial projections estimate an initial loss followed by profitability in years 2-3 as sales double or triple annually through growth strategies like partnerships and advertising.

1. BUSINESS PLAN
abillionofus.org
Douglas A. Maske, Owner
January 16, 2014
1. EXECUTIVE SUMMARY
1.1 Product
Social networking and locate medical resources for people with disabilities, families of
people with disabilities and professionals (educational, medical) that support people with
disabilities.
1.2 Customers
People with disabilities, families of people with disabilities and professionals
(educational, medical) that support people with disabilities.
1.3 What Drives Us
Build a social networking platform for the target customers
Respect all privacy of our customers
Options for collaboration of our customers
Options to link our customers together that have the same types of diagnosis, disabilities,
and/or medical conditions

2. Medical professional research abilities
Disability and medical resource search and review capabilities
Partner programs with other disability and medical professional companies
2. COMPANY DESCRIPTION
2.1 Mission Statement
To provide a centralized location for people with disabilities and medical conditions to
collaborate on their conditions as well as find resources for their needs.
2.2 Principal Members
Douglas A. Maske - Owner, Lead Programming Architect, Content, Promotion
Darcy A. Maske - Owner, Administration, Content, Promotion
2.3 Legal Structure
Sole Proprietorship during development, Limited Liability Company after capital growth,
but before launch.
3. MARKET RESEARCH
3.1 Industry
Social networking and collaboration for people with disabilities, families of people with
disabilities and professionals that work with people that have a medical condition or
disability.

3. 3.2 Customers
People with disabilities, families of people with disabilities and professionals that work
with people that have a medical condition or disability.
3.3 Competitors
We have not found any competitors of this nature at this time.
3.4 Competitive Advantage
According to the World Health Organization:
"Around 15% of the world’s population, or one billion people, live with disabilities.
People are often unaware of the great number of persons living with disabilities around
the world and the challenges they face. WHO's mission is to enhance the quality of life
for people with disabilities through national, regional and global efforts and to raise
awareness about the magnitude and consequences.
The day aims to promote an understanding of disability issues and mobilize support for
the dignity, rights and well-being of persons with disabilities. It also seeks to increase
awareness of gains to be derived from the inclusion of persons with disabilities in every
aspect of life."Reference:- http://www.who.int
3.5 Regulation
We will comply with privacy, HIPAA and other disability and medial laws/regulations.
4. PRODUCT/SERVICE LINE
4.1 Product or Service
Social networking and collaboration for people with disabilities, families of people with

4. disabilities and professionals that work with people that have a medical condition or
disability.
4.2 Pricing Structure
At this time our services will be free to people and families with disabilities or medical
conditions. There will be ad based promotions to help cover the cost of the business.
In the future medical professionals will be able to login with a fee to do research on
information that people and families with disabilities or medical conditions set as public
or research information. Nothing will be shared unless customer choses to do so.
4.3 Product/Service Life Cycle
Initial web site building, company planning.
4.4 Intellectual Property Rights
We own 100% of the code written to deploy the website.
4.5 Research & Development
Working with people and families of people with disabilities and medical conditions as
well as professionals that deal with people with disabilities and medical conditions.
We are also conduction our own research through medical books and online research.
5. MARKETING & SALES
5.1 Growth Strategy
We will seek investments to fund our efforts before and after launch. During beta and
production periods we will seek out customers to drive traffic to the site.

5. 5.2 Communication
Email and electronic messaging through the site. A phone number will be provided for
additional support.
5.3 Prospects
Social networking, online advertising, professional medical and disability partners.
6. FINANCIAL PROJECTIONS
6.1 Profit & Loss
Year 1
Sales
Costs/Goods Sold
GROSS PROFIT
OPERATING
EXPENSES
Salary (Office &
Overhead)
Payroll (taxes, etc.)
Outside Services
Supplies (office &
operation)
Repairs &
Maintenance
Advertising
Car, delivery &
travel
Accounting & legal
Rent
Telephone
Utilities
Insurance
Taxes (real estate,
etc.)
Interest
Depreciation
Other expenses
TOTAL
EXPENSES
Year 2
Year 3
$100,000
$300,000
$500,000
$100,000
$300,000
$500,000
$100,000
$200,000
$300,000
$10,000
$12,000
$20,000
$12,000
$30,000
$12,000
$1,000
$2,000
$3,000
$1,000
$10,000
$50,000
$10,000
$12,000
$3,000
$10,000
$12,000
$3,000
$10,000
$12,000
$3,000
$10,000
$10,000
$10,000
$10,000
$20,000
$30,000
$169,000
$299,000
$460,000

6. Utilities
Insurance
Taxes (real estate,
etc.)
Interest
Depreciation
Other expenses
TOTAL
EXPENSES
$10,000
$10,000
$10,000
$10,000
$20,000
$30,000
$169,000
$299,000
$460,000
$-69,000
$1,000
$40,000
$1
$1
$1
$-69,001
$999
$39,999
NET PROFIT
BEFORE TAXES
Income Taxes
NET PROFIT
AFTER TAX
Owner Draw/
Dividends
ADJUSTED TO
RETAINED
6.2 Cash Flow (01/01/2014 to 12/31/2017)
Cash on hand
CASH
RECEIPTS
Cash Sales
Collections
from CR
Accounts
Loan/Cash
Injection
TOTAL
CASH
RECEIPTS
TOTAL
CASH
AVAILABLE
CASH PAID
OUT
Purchases
Gross Wages
Outside
Services
Supplies
Repairs &
Maintenance
Advertising
Car, delivery
& travel
Accounting &
legal
Rent
Telephone
Utilities
Pre-Startup
EST
$12,000
$0
$-1,301
$85,398
$372,097
Total Item
EST
$468,194
$100,000
$300,000
$500,000
$900,000
Year 1
Year 2
Year 3
$0
$0
$0
$100,000
$300,000
$500,000
$900,000
$12,000
$98,699
$385,398
$872,097
$1,368,194
$0
$0
$12,000
$12,000
$12,000
$12,000
$48,000
$0
$0
$0
$0
$0
$1,000
$300
$1,000
$300
$1,000
$300
$1,000
$300
$4,000
$1,200
$0

7. Gross Wages
Outside
Services
Supplies
Repairs &
Maintenance
Advertising
Car, delivery
& travel
Accounting &
legal
Rent
Telephone
Utilities
Insurance
Taxes (real
estate, etc.)
Interest
Other
expenses
SUBTOTAL
Loan principal
payment
Capital
purchase
Other startup
costs
Reserve and/or
Escrow
Others
withdrawal
TOTAL
CASH PAID
OUT
CASH
POSITION
$0
$12,000
$12,000
$12,000
$12,000
$48,000
$0
$0
$0
$0
$0
$1,000
$300
$1,000
$300
$1,000
$300
$1,000
$300
$4,000
$1,200
$0
$0
$0
$0
$0
$13,300
$13,300
$13,300
$13,300
$53,200
$0
$0
$0
$0
$1
$1
$1
$1
$4
$13,301
$13,301
$13,301
$13,301
$53,204
$-1,301
$85,398
$372,097
$858,796
$1,314,990
6.3 Balance Sheet
Assets
CURRENT ASSETS
Cash in bank
Accounts Receivable
Inventory
Prepaid Expenses
Other current Assets
TOTAL CURRENT
ASSETS
FIXED ASSETS
Machinery & Equipment
Furniture & Fixtures
Leaseholder improvements
Land & Buildings
Other fixed assets
TOTAL FIXED ASSETS
(net of depreciation)
OTHER ASSETS
Start Date: 01/01/2014
End Date: 12/31/2017
$1,000
$858,796
$1,000
$858,796
$0
$0

8. Machinery & Equipment
Furniture & Fixtures
Leaseholder improvements
Land & Buildings
Other fixed assets
TOTAL FIXED ASSETS
(net of depreciation)
OTHER ASSETS
Intangibles
Deposits
Other
TOTAL OTHER
ASSETS
TOTAL ASSETS
$0
$0
$0
$0
$1,000
$858,796
$1,000
$858,796
$1,000
$858,796
$0
$0
$1,000
$858,796
$0
$0
Liabilities & Equity
CURRENT
LIABILITIES
Accounts Payable
Interest Payable
Taxes Payable
Notes, short term (due in
12 months)
Current part, long-term
debt
TOTAL CURRENT
LIABILITIES
LONG TERM DEBT
Bank loans payable
Notes payable to
stockholders
LESS: short-term portion
Other long-term debt
TOTAL LONG-TERM
DEBT
TOTAL LIABILITIES
OWNER'S EQUITY
Invested Capital
Retained Earnings
TOTAL OWNERS
EQUITY

9. TOTAL LIABILITIES
OWNER'S EQUITY
Invested Capital
Retained Earnings
TOTAL OWNERS
EQUITY
TOTAL LIABILITIES &
EQUITY
$1,000
$858,796
$0
$0
$1,000
$858,796
Fixed Costs ($)
Variable Costs (%)
$300,000
$3,000
1%
1%
$12,000
$3,000
1%
1%
$0
$318,000
0%
4%
6.4 Break-Even Analysis
VARIABLE COSTS
Cost of Goods Sold
Inventory
Raw Materials
Direct Labor
FIXED COSTS
Salaries
Supplies
Repairs & Maintenance
Advertising
Car, delivery & travel
Rent
Telephone
Utilities
Insurance
Taxes
Interest
Depreciation
Other Costs
Principal portion of debt
payment
Owners draw
Total Fixed Costs
Total Variable Costs
BREAKEVEN SALES
LEVEL:
bcf_cash_position

10. 6.5 Financial Assumptions
6.5.1 Assumptions for Profit and Loss Projections
Initially the business will take a small lost and slowly grow into a profitable yet charitable
solution. We hope to double to triple our sales for the first 3 years.
6.5.2 Assumptions for Cash Flow Analysis
6.5.3 Assumptions for Balance Sheet
Substantial growth over time.
6.5.4 Assumptions for Break-Even Analysis
Salary will be the primary cost of the business, followed by web hosting.