Cash ur Canvas aims to create a platform connecting artists and restaurants. Artists can display their paintings for sale in restaurants. Cash ur Canvas will charge a commission on each sale. They estimate the market potential is high given over 124,000 restaurants in urban India. They are seeking $3 million USD in funding over 3 years to launch operations in major cities, hire staff, and market the platform. Their goal is to become profitable and potentially pursue an exit via acquisition or IPO in the future.
What's Trending in Talent and Learning for 2016?Skillsoft
Skillsoft took a look at the top trends that will impact talent and learning efforts in 2016. For a number of reasons, it's a pivotal time for the HR industry to make its move. However, the landscape of work is changing fast and the most adept pace-setters will adapt to take advantage of the top trends. At the same time, companies need to be cautious of industry trends that may be overhyped. This infographic provides a balanced view of practices that will keep your talent and learning strategy moving in the right direction.
The document describes plans to open a chocolate lounge in Mumbai, India. The lounge will serve chocolate-based products and transform between a cafe during the day and a pub at night. It aims to attract students, working professionals, and groups of friends. The summary provides an overview of the key points:
[1] "The Chocolate Lounge" plans to introduce a new concept of a cafe and pub focused on chocolate products to the saturated Mumbai market.
[2] It will transform between a calm cafe by day and a lively pub at night, hoping to attract a diverse customer base throughout the day.
[3] The lounge aims to target higher-income customers seeking both a study space and night
Patina Restaurant Group believes in focusing on culinary excellence and providing exceptional service in landmark locations. The company was founded on these principles by restaurateur Nick Valenti and Chef Joachim Splichal. The document discusses Patina's business development philosophy of focusing current opportunities, expanding what works well, and considering future opportunities that fit the brand identity. It also provides details on immediate focus areas and near-term potential areas of expansion, including new concepts, platforms, and international growth.
Entrepreneurship Education Experience - Bob Caspe (Aula 3)Cultura e Mercado
This document contains notes from a lecture on entrepreneurship and business categories. It discusses defining the customer and value proposition for a business. It explores business-to-business, business-to-consumer, and channel-based value systems. It also covers how to position a product in an existing category versus a new category, and how to conduct a competitive analysis. Key lessons include the importance of a clear value proposition, understanding customer decision-making, and properly defining the relevant business category.
This document provides a summary of key business modeling concepts for internet startups and demonstrates how to create financial projections and statements for a sample startup scenario. It begins with a refresher on cost classification, relevant costing concepts, and customer acquisition costs. Next, it discusses how to model scenarios specific to one's startup and validate projections. It then shows how to turn projections into pro forma financial statements and schedules for valuation purposes. Finally, it reviews typical inputs for business valuation and concludes that the sample startup's book value would be around $0.63 million but transaction value could be higher given internet company multiples.
What's Trending in Talent and Learning for 2016?Skillsoft
Skillsoft took a look at the top trends that will impact talent and learning efforts in 2016. For a number of reasons, it's a pivotal time for the HR industry to make its move. However, the landscape of work is changing fast and the most adept pace-setters will adapt to take advantage of the top trends. At the same time, companies need to be cautious of industry trends that may be overhyped. This infographic provides a balanced view of practices that will keep your talent and learning strategy moving in the right direction.
The document describes plans to open a chocolate lounge in Mumbai, India. The lounge will serve chocolate-based products and transform between a cafe during the day and a pub at night. It aims to attract students, working professionals, and groups of friends. The summary provides an overview of the key points:
[1] "The Chocolate Lounge" plans to introduce a new concept of a cafe and pub focused on chocolate products to the saturated Mumbai market.
[2] It will transform between a calm cafe by day and a lively pub at night, hoping to attract a diverse customer base throughout the day.
[3] The lounge aims to target higher-income customers seeking both a study space and night
Patina Restaurant Group believes in focusing on culinary excellence and providing exceptional service in landmark locations. The company was founded on these principles by restaurateur Nick Valenti and Chef Joachim Splichal. The document discusses Patina's business development philosophy of focusing current opportunities, expanding what works well, and considering future opportunities that fit the brand identity. It also provides details on immediate focus areas and near-term potential areas of expansion, including new concepts, platforms, and international growth.
Entrepreneurship Education Experience - Bob Caspe (Aula 3)Cultura e Mercado
This document contains notes from a lecture on entrepreneurship and business categories. It discusses defining the customer and value proposition for a business. It explores business-to-business, business-to-consumer, and channel-based value systems. It also covers how to position a product in an existing category versus a new category, and how to conduct a competitive analysis. Key lessons include the importance of a clear value proposition, understanding customer decision-making, and properly defining the relevant business category.
This document provides a summary of key business modeling concepts for internet startups and demonstrates how to create financial projections and statements for a sample startup scenario. It begins with a refresher on cost classification, relevant costing concepts, and customer acquisition costs. Next, it discusses how to model scenarios specific to one's startup and validate projections. It then shows how to turn projections into pro forma financial statements and schedules for valuation purposes. Finally, it reviews typical inputs for business valuation and concludes that the sample startup's book value would be around $0.63 million but transaction value could be higher given internet company multiples.
Reinvent Your Tradeshow: Nurture Your Exhibitors for SuccessSam Lippman
The document discusses reinventing trade shows and adding value for exhibitors. It provides examples of strategies used by different trade show organizations to strengthen their events and adapt to changing times. These include implementing hosted buyer programs, focusing on customer experience, outsourcing services, and exploring new formats and ways to extend the reach of events online. The future of the industry is uncertain, and producers will need to be innovative in their approaches.
The document discusses considerations for international expansion of a restaurant business. It notes that international expansion has been a dream to share unique food and culture. Key factors to consider include strategic location selection, ensuring the concept fits regulations and competition in new markets, determining operational requirements, and having adequate financial resources. International expansion plans are indicated to begin soon.
The document proposes opening a wine bar called "Put A Cork In It" in Athens, Ohio. It includes a business plan with sections on industry analysis, marketing analysis, the business plan itself, and financial analysis. The executive summary outlines the report's purpose is to determine the feasibility of opening a wine bar and provides an overview of the report's contents. The introduction further explains the goal is to analyze startup costs, ongoing operations, and marketing efforts to establish the wine bar as a new business in the community.
The document proposes opening 3 Target Life stores and 4 pop-up stores in Manhattan to increase Target's growth and penetration in the dense and affluent area. It analyzes Manhattan demographics and income levels, and recommends improving the brand experience through localization, customization, and digitization. An ROI of 33% and NPV of $15 million is expected assuming the Manhattan profit stream is 10 times the average US store.
The document provides an overview of creating a financial plan for a business. It discusses including assumptions, sales and revenue projections, expenses, cash flows, capitalization tables, and valuation. The presentation emphasizes keeping the model simple, being realistic about assumptions like price and sales growth, and clearly explaining the key factors that will determine the company's financial needs and trajectory.
Tradeshows are an effective marketing tool that fulfill basic human needs to see and interact with others. They provide unique opportunities to make face-to-face connections with customers and prospects. While tradeshows require investment, research shows they can be more cost-effective for making initial contacts than traditional field sales. Exhibitors should select shows strategically, plan pre-show marketing, design their booth for maximum impact, and ensure follow-up on leads to fully realize the ROI potential of tradeshow participation.
This document discusses the advertisement department of Metro Plus. It provides a breakdown of Metro Plus' revenue in 2011-2012, which was 77 crores with 87% coming from commercial ads in the Chennai edition. The document also discusses the current market scenario with increased competition, the need for innovations and events. Finally, it discusses the advertiser's perception of focusing on youth and cinema, and positioning Metro Plus as a brand for young readers through more activations and interactions between editorial and advertising content. The road ahead is to make Metro Plus a 100 crore brand by connecting it more closely with industries and readers.
The document discusses the second annual Chinese Restaurant Awards in Metro Vancouver happening concurrently with the 2010 Winter Olympics, which recognizes the best Chinese cuisine and will be promoted through the Signature Dish Magazine; the magazine will highlight the award winning dishes from the event and serve as a dining guide for locals and visitors to find the top Chinese restaurants. The Chinese Restaurant Awards Association organizes this event and publication to promote Asian culture and cuisine in North America.
In the Translation and localization industry, players tend to focus their attention on benchmarking the competition, implementing technology innovations or simply extending service offerings. The more they benchmark their competition, the more they look like them. When markets are reconstructed and value breakthroughs are created for buyers and the organization, the new demand is unlocked, giving place to value innovation. There is no longer a need for new technologies or pricing strategies. The conventional assumptions about how to compete are simply challenged.
By looking at other industries, the presentation showed how Starbucks, Cirque de Soleil and Southwest Airlines came up with a value curve based on differentiation and the right price strategy by implementing the Blue Ocean Strategy. By changing the service offering and finding new customers, it is possible for LSPs to create a new customer value proposition and a new market space. That is called “Value Innovation.”
By providing an overview of how these three companies were able to reach uncontested markets, the attendees will walk away with a framework that can be considered for creating a new way of creating value innovation in their service offerings.
Hospitialtiy marketing key to success loySanjay Patil
The document discusses the experiences of marketing a restaurant called Revival in Bombay, India. It outlines the marketing strategies used at Revival, including distributing birthday and anniversary cards to repeat customers, emphasizing word-of-mouth promotion, and handling complaints professionally. It also discusses the importance of marketing for restaurants to attract customers and maintain longevity in the face of increasing competition from large chains. The key points are that marketing provides security, longevity, and profitability for restaurants if done properly.
The document discusses the experiences of marketing a restaurant called Revival in Bombay, India. It outlines the marketing strategies used at Revival, including distributing birthday and anniversary cards to repeat customers, handling complaints positively for PR benefits, training staff, and promoting special events. The document emphasizes that good marketing through repeat customers, word of mouth, and location is important for restaurants to remain successful as large chains enter the market. It also stresses the importance of authentic food, ambiance, and budgeting to control costs and pricing.
The document provides information on acquiring a Hard Rock Cafe franchise, including:
1) Hard Rock Cafe is an internationally recognized brand with over 120 cafes in 40 countries serving over 50 million customers annually.
2) Franchisees have the flexibility to shape their cafe while benefiting from Hard Rock's global brand recognition, exclusive merchandise, and sophisticated staff training program.
3) The initial investment for a single Hard Rock Cafe franchise ranges from $2,995,000 to $4,910,000, including fees, construction, equipment, licenses, training, and other pre-opening costs. The investment varies significantly based on the cafe location and size.
The document provides an organizational profile of Kobe Sizzlers, an Indian restaurant chain known for its sizzler dishes - combinations of meat, fish or vegetables cooked on a hot plate at the table. It details Kobe Sizzlers' history of over 30 years in the industry, menu offerings including popular items like lamb shashlik and chicken sausage sizzler, and mission to provide a memorable dining experience through consistent quality cuisine. The profile establishes Kobe Sizzlers as a leader in the Indian casual dining sector, operating multiple locations across major cities and looking to expand internationally.
The Coterie is a members-only dining club that connects diners to exclusive culinary experiences at top restaurants. It provides a profitable marketing platform for partner restaurants while ensuring members access signature menus and service typically reserved for VIPs. The Coterie's curated marketplace and reservation system connects food-loving members to chef-driven meals in major cities. It aims to cultivate a community of high-lifetime value consumers for restaurants through word-of-mouth promotion and digital marketing.
It is a project on Luxury Resort namely Coast Ecotel .giving information on how to promote their brand ,how to increase their sale ,how to improve their brand
The document provides recommendations for the Arte Soleil art retail business. It recommends implementing a consignment strategy with signed contracts, investing in marketing through social media and local advertising, promoting the planned coffee service, and focusing on costs during the startup phase. It also notes areas of concern like ensuring a profitable consignment model and continuing cost control as the business develops.
Starbucks achieved early extraordinary success in the 1990s through experiential branding that created a coffee culture, premium coffee quality, personalized service, and a sophisticated third place atmosphere. Key factors included employee satisfaction, an unexploited market with little competition, and strategic store locations. Starbucks developed a highly differentiated value proposition perfectly matching its target customer segment of affluent, educated coffee lovers seeking a premium experience. However, as Starbucks expanded with over 5,000 stores by 2002, it faced new challenges in balancing the expectations of its original customers versus new customer segments, while also addressing perceptions of a declining brand image and customer satisfaction.
This document discusses restaurant concepts and location selection. It provides guidance on developing a clear concept that appeals to a target market. Key aspects of concept include food, atmosphere, pricing and branding. Location is also critical, and the concept must fit the location's demographics, accessibility, visibility and traffic. The sequencing of development is outlined, from initial planning to construction. Design considerations like space allocation, lighting, color and furnishings are also reviewed to ensure they align with the overall concept.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Reinvent Your Tradeshow: Nurture Your Exhibitors for SuccessSam Lippman
The document discusses reinventing trade shows and adding value for exhibitors. It provides examples of strategies used by different trade show organizations to strengthen their events and adapt to changing times. These include implementing hosted buyer programs, focusing on customer experience, outsourcing services, and exploring new formats and ways to extend the reach of events online. The future of the industry is uncertain, and producers will need to be innovative in their approaches.
The document discusses considerations for international expansion of a restaurant business. It notes that international expansion has been a dream to share unique food and culture. Key factors to consider include strategic location selection, ensuring the concept fits regulations and competition in new markets, determining operational requirements, and having adequate financial resources. International expansion plans are indicated to begin soon.
The document proposes opening a wine bar called "Put A Cork In It" in Athens, Ohio. It includes a business plan with sections on industry analysis, marketing analysis, the business plan itself, and financial analysis. The executive summary outlines the report's purpose is to determine the feasibility of opening a wine bar and provides an overview of the report's contents. The introduction further explains the goal is to analyze startup costs, ongoing operations, and marketing efforts to establish the wine bar as a new business in the community.
The document proposes opening 3 Target Life stores and 4 pop-up stores in Manhattan to increase Target's growth and penetration in the dense and affluent area. It analyzes Manhattan demographics and income levels, and recommends improving the brand experience through localization, customization, and digitization. An ROI of 33% and NPV of $15 million is expected assuming the Manhattan profit stream is 10 times the average US store.
The document provides an overview of creating a financial plan for a business. It discusses including assumptions, sales and revenue projections, expenses, cash flows, capitalization tables, and valuation. The presentation emphasizes keeping the model simple, being realistic about assumptions like price and sales growth, and clearly explaining the key factors that will determine the company's financial needs and trajectory.
Tradeshows are an effective marketing tool that fulfill basic human needs to see and interact with others. They provide unique opportunities to make face-to-face connections with customers and prospects. While tradeshows require investment, research shows they can be more cost-effective for making initial contacts than traditional field sales. Exhibitors should select shows strategically, plan pre-show marketing, design their booth for maximum impact, and ensure follow-up on leads to fully realize the ROI potential of tradeshow participation.
This document discusses the advertisement department of Metro Plus. It provides a breakdown of Metro Plus' revenue in 2011-2012, which was 77 crores with 87% coming from commercial ads in the Chennai edition. The document also discusses the current market scenario with increased competition, the need for innovations and events. Finally, it discusses the advertiser's perception of focusing on youth and cinema, and positioning Metro Plus as a brand for young readers through more activations and interactions between editorial and advertising content. The road ahead is to make Metro Plus a 100 crore brand by connecting it more closely with industries and readers.
The document discusses the second annual Chinese Restaurant Awards in Metro Vancouver happening concurrently with the 2010 Winter Olympics, which recognizes the best Chinese cuisine and will be promoted through the Signature Dish Magazine; the magazine will highlight the award winning dishes from the event and serve as a dining guide for locals and visitors to find the top Chinese restaurants. The Chinese Restaurant Awards Association organizes this event and publication to promote Asian culture and cuisine in North America.
In the Translation and localization industry, players tend to focus their attention on benchmarking the competition, implementing technology innovations or simply extending service offerings. The more they benchmark their competition, the more they look like them. When markets are reconstructed and value breakthroughs are created for buyers and the organization, the new demand is unlocked, giving place to value innovation. There is no longer a need for new technologies or pricing strategies. The conventional assumptions about how to compete are simply challenged.
By looking at other industries, the presentation showed how Starbucks, Cirque de Soleil and Southwest Airlines came up with a value curve based on differentiation and the right price strategy by implementing the Blue Ocean Strategy. By changing the service offering and finding new customers, it is possible for LSPs to create a new customer value proposition and a new market space. That is called “Value Innovation.”
By providing an overview of how these three companies were able to reach uncontested markets, the attendees will walk away with a framework that can be considered for creating a new way of creating value innovation in their service offerings.
Hospitialtiy marketing key to success loySanjay Patil
The document discusses the experiences of marketing a restaurant called Revival in Bombay, India. It outlines the marketing strategies used at Revival, including distributing birthday and anniversary cards to repeat customers, emphasizing word-of-mouth promotion, and handling complaints professionally. It also discusses the importance of marketing for restaurants to attract customers and maintain longevity in the face of increasing competition from large chains. The key points are that marketing provides security, longevity, and profitability for restaurants if done properly.
The document discusses the experiences of marketing a restaurant called Revival in Bombay, India. It outlines the marketing strategies used at Revival, including distributing birthday and anniversary cards to repeat customers, handling complaints positively for PR benefits, training staff, and promoting special events. The document emphasizes that good marketing through repeat customers, word of mouth, and location is important for restaurants to remain successful as large chains enter the market. It also stresses the importance of authentic food, ambiance, and budgeting to control costs and pricing.
The document provides information on acquiring a Hard Rock Cafe franchise, including:
1) Hard Rock Cafe is an internationally recognized brand with over 120 cafes in 40 countries serving over 50 million customers annually.
2) Franchisees have the flexibility to shape their cafe while benefiting from Hard Rock's global brand recognition, exclusive merchandise, and sophisticated staff training program.
3) The initial investment for a single Hard Rock Cafe franchise ranges from $2,995,000 to $4,910,000, including fees, construction, equipment, licenses, training, and other pre-opening costs. The investment varies significantly based on the cafe location and size.
The document provides an organizational profile of Kobe Sizzlers, an Indian restaurant chain known for its sizzler dishes - combinations of meat, fish or vegetables cooked on a hot plate at the table. It details Kobe Sizzlers' history of over 30 years in the industry, menu offerings including popular items like lamb shashlik and chicken sausage sizzler, and mission to provide a memorable dining experience through consistent quality cuisine. The profile establishes Kobe Sizzlers as a leader in the Indian casual dining sector, operating multiple locations across major cities and looking to expand internationally.
The Coterie is a members-only dining club that connects diners to exclusive culinary experiences at top restaurants. It provides a profitable marketing platform for partner restaurants while ensuring members access signature menus and service typically reserved for VIPs. The Coterie's curated marketplace and reservation system connects food-loving members to chef-driven meals in major cities. It aims to cultivate a community of high-lifetime value consumers for restaurants through word-of-mouth promotion and digital marketing.
It is a project on Luxury Resort namely Coast Ecotel .giving information on how to promote their brand ,how to increase their sale ,how to improve their brand
The document provides recommendations for the Arte Soleil art retail business. It recommends implementing a consignment strategy with signed contracts, investing in marketing through social media and local advertising, promoting the planned coffee service, and focusing on costs during the startup phase. It also notes areas of concern like ensuring a profitable consignment model and continuing cost control as the business develops.
Starbucks achieved early extraordinary success in the 1990s through experiential branding that created a coffee culture, premium coffee quality, personalized service, and a sophisticated third place atmosphere. Key factors included employee satisfaction, an unexploited market with little competition, and strategic store locations. Starbucks developed a highly differentiated value proposition perfectly matching its target customer segment of affluent, educated coffee lovers seeking a premium experience. However, as Starbucks expanded with over 5,000 stores by 2002, it faced new challenges in balancing the expectations of its original customers versus new customer segments, while also addressing perceptions of a declining brand image and customer satisfaction.
This document discusses restaurant concepts and location selection. It provides guidance on developing a clear concept that appeals to a target market. Key aspects of concept include food, atmosphere, pricing and branding. Location is also critical, and the concept must fit the location's demographics, accessibility, visibility and traffic. The sequencing of development is outlined, from initial planning to construction. Design considerations like space allocation, lighting, color and furnishings are also reviewed to ensure they align with the overall concept.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
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2. Cash ur Canvas
Create a platform to deliver a bridge to display
and sale of art and paintings on the walls of
restaurants.
3. The Market Problem
• Canvas paintings art has a very low sale
number as there are very few platforms for
the sale of paintings and visual appreciation
points.
• Tourism dept. states there are over 140000
restaurants in urban India.
4. Our Insight
• Is that, restaurants and eating joints are places where
maximum people meet, have meetings, and spend time.
• There are different restaurants with different themes. They
would love to display some art on one prominent wall of their
restaurant.
• Art people, painters and artists refrain from having a
marketing and professional approach to sale of their art.
• Example – Most of the Café Coffee Day joints have a vibrant
ambience . According to the ambience and crowd analysis,
some vibrant paintings can be displayed for sale, which would
appeal visitors and provoke them to purchase it.
8. Our Business Proposition
• Is to become a bridge between the artists and
restaurants for clubbing the display or art and
encash the sale of art.
• Good art can fetch very strong cash flows and
hence can be beneficial to restaurants and artists.
‘Cashurcanvas’ will charge a specific percentage
on every transaction.
• As an organization, we would like to fund the
complete system development marketing and
operations of the business cycle.
9. How the business process will work
Analyze the
Identify the artists Identify the
restaurant ambience,
and shortlist the good restaurants and
visitors and suitable
canvas register them
paintings
Cash redeemed to
Cash flows generated
artist with % Display the Canvas for
from Restaurant point
commission of stipulated time frame
of Sale
cashurcanvas
10. Proof of Concept
• New York Times published an article
mentioning that “Purdys Homestead in North
Salem” is a restaurant which has put up the
paintings in the restaurant for Sale.
(Link - http://www.nytimes.com/2000/04/02/nyregion/l-paintings-and-sculpture-
for-sale-at-restaurant-554812.html)
• Asian Paintings are available for Sale at Thoa’s
restaurant in Seattle
(Link - http://laynecook.blogspot.in/2009/09/new-paintings-at-thoas-restaurant-
in.html)
11. Market Size and Potential
Top 18 states
have 124000
restaurants
Restaurants
88% of 124000
forecasted to
are in urban
reach 237000 by
areas
2020
Conventional There will be a There are less
Restaurant and decent size than 10% hotels
food joints market for art earning some
account more in next few extra income
than 50%. years! other than food.
12. Competition Mapping
• There are many local players
• However the functioning is happening more
on personal relationships
• There is a gap in the corporate bridge
between artist and restaurants
13. Go to Market Plan
The sale of painting
Find popular
Sign agreement with will happen through a
restaurants with
restaurants and artists payment platform of
maximum walkins
‘cashurcanvas’
The received payment
Pitch a ‘risk’ free Study the ambience
will be distributed as
proposal to restaurant and taste of visitors in
per agreed terms with
owner restaurant
restaurant and artist
According to study
Iterate and repeat
Talk and shortlist shortlist the paintings
success with new
artists paintings and display the
restaurants and artists
paintings
14. Core Strategy – why will Cashurcanvas work?
• We are ensuring a profit and advantage for
We offer a ‘win-win’ restaurants and artists. The money recovered
will be maximum distributed between artists
proposition and restaurant owners.
• We offer a hassle free, lean back process to
We offer a artists to convert their art to cashable business.
This is a complicated industry and we take care
professional platform of it.
• We take the hit on promotions, marketing and
We promote and PR – a difficult science that sometimes has
negative ROIs. The constellation of art we create
market help promote each other!
15. What’s the Financial Model of Cashurcanvas?
Invest In creating
business platform
upfront and outreach
Earn quickly From celebrated
artist in paintings
From profit
sharing from the
after launch sales in restaurant sale of paintings
Build long Via IP of hits Business process Exploit franchise
created definitions revenues
term equity
16. What are we looking for?
• 3 million US$ cash investments (covers 3 years
of cash cost and basic Capex and Opex)
• Introductions to top restaurant chains in India
with whom we could get started immediately.
17. US$ 3.0 million over 3 years to be used for:
Cost for services in major metro Cost per Costs for 36 Notes
cities month in US$ months in US$
Salary Cost of 3 founders 10,000 360,000 CEO, COO, CTO
Occupancy Cost 5,000 180,000 Offices in different cities
General Office Overheads 2,000 72,000 General office costs
Storage and Godown Costs 4,000 144,000 Costs of storage
Managers – 7 Delivery and fitting
experts 5 creative- 4 marketing-3 Averaged at 2000 US$ per person per
admin and accounts - 1 36,000 1,296,000 month
Travelling and Accommodation 10,000 360,000 Local and International traveling, etc.
Marketing and Advtg 10,000 360,000 Test marketing, PR costs, etc.
TOTALS 59,000 2,772,000 (Approx 13 million INR)
18. Revenues Potential of ‘Cashurcanvas’
Key Addressable % who Amount Revenue Revenue Profit for
Metric Audience Convert in INR per Potential Cashurcanvas
Painting per (5%)
Painting
Small 1.5 lacs 3% 4500 5000 INR 22.5 million 1.125 million
Paintings
Mid 1.0 lacs 2% 2000 9000 INR 18 million 0.9 million
Paintings
Large 0.5 lacs 2% 1000 15000 15 million 0.75 million
Paintings INR
Abstract 0.5 lacs 3% 1500 12000 18 million 0.9 million
Paintings INR
Murals 0.5 lacs 3% 1500 15000 22.5 million 1.125 million
INR
TOTAL 4.8 million
19. Our Threats/Deaths/Weaknesses
• Bad choice of choosing restaurants and bad
paintings results in very poor hits and
unsuccessful sale
• Competitive market leads to sale of paintings
cheaper outside restaurants
• Changing preferences of people and avoiding
hotel visits, and ordering food at home
20. Outcome of the Business
As a studio acquisition.
Acquired by a studio who
From an IPO
would like to venture in
paintings business.
Exit via M&A
or IPO
An acquisition from
Acquisition from media who
Companies for our successful
may want to convert their
portfolio of artists and
valuable IP in the business.
restaurant tie-ups.
21. The founders and team
Ameya Nisal–
Rucha Nisal– Omkar Nisal–CTO CEO
Chief Product
Officer (CPO) He knows how to He knows how
implement to run a
She has a technology for this Company, get
strong sense of business and it financed and
art and has a ensure the how to market
background of integration with it and its
hospitality different products!
industry. technologies.
22. Did you have these Q’s in mind?
Q - Will cashurcanvas be a distribution channel also?
A – Ideally not. We would like to value the paintings and hence
would appoint a private service to deliver the suitable
paintings to restaurants with a extra care in handling and
transportation.
Q – Who will own the IP of the paintings?
A – It’s a good question. Till the point the painting is sold, it is a
property of the artist. Once a sale proceed is done through
cashurcanvs, the commission of ‘restaurant’ and
‘cashurcanvas’ and then remaining amount is transferred to
the artist.