1. S I G N A T U R E D I S H MAGAZINE
www.ChineseRestaurantAwards.com
CONTACT & INQUIRY
Rae KunG, EVENT Manager
A Mindfuse Marketing & Consulting Services
rae@amindfuse.com // 778.829.6244
January 2010, the world will come to Vancouver to celebrate the Winter Olympic Games.
Concurrently, food lovers will unite as the second annual Chinese Restaurant Awards takes place in
Metro Vancouver, recognizing the best in Chinese cuisine.
Signature Dish Magazine, feature publication for the Chinese Restaurant Awards, will be the premier
guide for Chinese cuisine in Metro Vancouver.
EVENT and MAGAZINE
Chinese Restaurant Awards
It was January 2009 when the Edgewater Casino Chinese Restaurant Awards entered the food scene in Metro
Vancouver with its inaugural event. The Awards soon became the talk of the town, gaining notoriety as the premier
event showcasing Chinese food in Metro Vancouver. The Awards, a bi-lingual event in Chinese and English,
attracted food connoisseurs, chefs, corporate suppliers, wine makers and food writers from both Chinese and
mainstream markets. Print and media coverage was extensive, with the success of the awards giving way to
significant press and exposure for those restaurants selected.
The Chinese Restaurant Awards is now regarded as an influential event, highlighting the unique and exciting
Chinese food scene that Metro Vancouver has garnered. Created by the Chinese Restaurant Awards Association
(CRAA) to applaud the skill, passion and creativity of Metro Vancouverʼs best Chinese Restaurants, the event
features both the prominent ʻCriticʼs Choice Signature Dish Awardsʼ and the publically chosen ʻDinerʼs Choice
Awardsʼ. Furthermore, while the event further defines Metro Vancouverʼs impressive Chinese cuisine with in-depth
approach, the awards have also become the authority on Chinese food, serving as a restaurant and dining guide for
local and visiting food lovers.
The Chinese Restaurant Awards Association “CRAA”
The CRAA is a not-for-profit organization made up of food, hospitality and marketing professionals who understand
and appreciate Chinese cuisine. Both the CRAA and the judges who select the awards are food enthusiasts with a
strong passion for promoting Asian arts, culture and cuisine in North America. The goal of the organization is to
provide the dining public with the most comprehensive Chinese Dining Guide in Vancouver and the Lower Mainland.
The dining guide, which categorizes the winning dishes, will serve as a resource for both locals and international
visitors seeking the regionʼs best Chinese food.
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2. S I G N A T U R E D I S H MAGAZINE
www.ChineseRestaurantAwards.com
CONTACT & INQUIRY
Rae KunG, EVENT Manager
A Mindfuse Marketing & Consulting Services
rae@amindfuse.com // 778.829.6244
Published by Chinese Restaurant Awards Association, Signature Dish Magazine is the one and only bi-
lingual magazine in Canada that focuses on the Chinese dining culture in Metro Vancouver. With the
winning restaurants of both the Criticʼs Choice Awards and the HSBC Dinerʼs Choice Awards taking centre stage,
this much anticipated magazine is expected to be the top food magazine publication in British Columbia.
Format
SIZE 8.5” X 11” (close) // Coated cover // 100 – 120 pages on glossy
Full colored // Perfect Binding
BILINGUAL Chinese & English // 25,000 copies
Distribution Network
Edgewater Casino HSBC branches All guests at Awards Ceremony All winning restaurants
Tourism Richmond offices and outlets Event partners Media outlets China Eastern Airlines
Target Readers
Residents returning from Asia to celebrate Chinese New Year
Friends and relatives from Asia spending their Chinese New Year holidays in B.C
Tourists from all over the world visiting Lower Mainland or attending the Winter Olympic
Local gourmands and the dining public
Advertising Rates
FULL PAGE $1,380 --- HALF PAGE $880 --- 1/3 PAGE $680 --- 1/4 PAGE $480 ---
Special Position / Advertorial will be charged +20%
Important Dates
Commitment deadline for magazine advertisers: November 30, 2009
Submission deadline for all ad materials: December 5, 2009
Absolute deadline for design change: December 15, 2009
Ad Material Submission Format
Adobe PDF format. Image resolution no lower than 300 dpi. Convert all images to CMYK. With 3mm bleed each side.
Please also include a 72dpi resolution jpg for proof and email to rae@amindfuse.com
TERMS 50% deposit upon commitment
50% due on / before December 30, 2009
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