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OVAL2009 Final team10 presentation
- 1. Artculator Circulate your art! Strategy Concept Communication&Finance
- 5. Cafés and Theme restaurants Folk artists Upload designs Rent artworks Artculator Create an artwork pool for rent Business Model Concept Artculator Join now Find Artworks How to decorate my restaurant
- 6. Café and Theme restaurants Folk Artists Social influence Concept Artculator
- 7. Café and Theme restaurants Folk Artists Social Influence Artculator Concept
- 11. Market supply Strategy Market Analysis G P A Not well-designed ebay Demand 2 Low price art Art trade fare Art can only be purchased Art dealer Expensive Demand 3 Change art periodically Demand 1 Well-designed art
- 12. Artculator meets c ustomer’s Demand ! Artculator Comparably low price Demand 2 Low price art Artculator Renting service Circulate the art Artculator Well-designed art Demand 1 Well-designed art Demand 3 Change art periodically
- 13. Strategy Customer Analysis Fast-food Restaurant Theme Restaurant Road shops Café High–end Restaurant Segmentation Theme Restaurant Café Targeting Positioning We provide art rental service to cafés and theme restaurants. Especially those with good atmosphere and unique taste of art Operation Factory High Price Low Price High Quality Art Dealers Premium Menu Low Quality Artculator ebay Level of restaurants High Low High-end Secondary Target Primary Target Low-end Artistic atmosphere
- 16. Strategy Action plan Vision Launch globally Expand customer range Provide more service Online Auction Pay to download Premium market
- 17. Profit model $Membership fee Profit model Communication&Finance $ Renting Service $Advertisement charge $ Selling charge
- 18. Pricing Strategy Penetration Strategy For the first 2 years: Lower price -> Gain market share -> Establish strong customers base For the further development: Rise price for premium art -> Make more profit Communication&Finance
- 19. 1 Banner ads on folk artists’ SNS and community Posters in folk art trade fair Scholarship in art school Door to door Direct mail Build alliance with art galleries 2 3 4 5 6 Promotion Communication&Finance
- 20. Promotion Effectively increases Artculator ’ s brand awareness! Café owner ebay Artculator Art dealers Where to get art to display in our café ? I heard Artculater is great ! I can rent great art with decent price Communication&Finance
- 21. Financial projection BEP Min. Venture capital:$ 583,630 Final profit: $ 115,760 Total profit rate: 20% (from 2 years of investment ) Communication&Finance
- 23. Financial projection BEP Communication&Finance Min. Venture capital: $585,350 Final profit: $451,210 Total profit rate: 77% (from 2 years of investment)