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ADVERTISEMENT DEPARTMENT
CONTENTS



                  1           Current Scenario


                  2           Market Feedback


                  3        Advertiser’s Perception



                  4             Road Ahead




ADVERTISEMENT DEPARTMENT
ADVERTISEMENT - CATEGORY


                       COMMERCIAL ADS
                           • RETAIL
                           • AUTOMOBILE



                      ENTERTAINMENT / RESTAURANT




                      CINEMA / THEATRES




ADVERTISEMENT DEPARTMENT
METRO PLUS – REVENUE 2011 - 12
                                        77 Crores Brand

                                        30% growth compared to 2010 - 11

          6                             87% revenue for Chennai Edition
 5.7
                                        85% revenue from Commercial

                                          advertising

                                        9% revenue from Restaurants & Events
                           65
                                          advertising

                                        8.6% revenue from Cinema advertising
  Commercial      Entertainment
  Cinema
                    Values in Crores

ADVERTISEMENT DEPARTMENT
METRO PLUS – REVENUE 2011 - 12
         Edition wise Revenue Break-up
                       KAR, 0.6
               AP, 3
                                KER, 1.9
                                           DEL, 0.1
     ROTN, 4.8




                                                 Chennai, 66.4



     Chennai      ROTN            AP       KAR     KER      DEL
                       Values in Crores
CURRENT MARKET SCENARIO



 Clients / advertisers have become media savvy.

 Cut Throat competition.

 Growing plethora of advertising options.

 Discounts have become the order of the day.




ADVERTISEMENT DEPARTMENT
MARKET FEEDBACK



      INNOVATIONS            EVENTS              EDIT


         • Glazed on         • Lifestyle Show   • Conventional
           weekends            & Theatre Fest
                                                • Happenings –
         • Jackets /         • Cinema Plus        Your Week
           Partial Jackets     Awards
                                                • Cinema
         • Wrap around       • Food Guide
           ads




ADVERTISEMENT
ADVERTISER’S PERCEPTION



                           • Will help if we run a strong editorial driven campaign /
         FOCUS YOUTH       contest / event under Metro Plus brand in colleges and make
                           it strongest brand from our stable


           CINEMA          • Front Page / dedicated page for cinema on all days



         ADVERTISER’S      • This perception lends a bargaining advantage to the
                           client/advertiser.

                           • For youth and readers of lifestyle content, Chennai Times is
            YOUTH          making inroads.
           AGE 12 - 25
                           • Growing perception among advertisers and media planners
                           that party going, young & affluent are increasingly reading
                           Chennai Times.




ADVERTISEMENT DEPARTMENT
ROAD AHEAD



 To make Metro Plus a 100 crore brand by 2012-13

 To position it among the young readers, more lively connect with

   the happening industries

 More activation to connect with the brand

 Increasing interaction between editorial and advertisement




ADVERTISEMENT DEPARTMENT
ADVERTISEMENT DEPARTMENT

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Metro Plus Presentation - Bangkok 2012

  • 2. CONTENTS 1 Current Scenario 2 Market Feedback 3 Advertiser’s Perception 4 Road Ahead ADVERTISEMENT DEPARTMENT
  • 3. ADVERTISEMENT - CATEGORY COMMERCIAL ADS • RETAIL • AUTOMOBILE ENTERTAINMENT / RESTAURANT CINEMA / THEATRES ADVERTISEMENT DEPARTMENT
  • 4. METRO PLUS – REVENUE 2011 - 12  77 Crores Brand  30% growth compared to 2010 - 11 6  87% revenue for Chennai Edition 5.7  85% revenue from Commercial advertising  9% revenue from Restaurants & Events 65 advertising  8.6% revenue from Cinema advertising Commercial Entertainment Cinema Values in Crores ADVERTISEMENT DEPARTMENT
  • 5. METRO PLUS – REVENUE 2011 - 12 Edition wise Revenue Break-up KAR, 0.6 AP, 3 KER, 1.9 DEL, 0.1 ROTN, 4.8 Chennai, 66.4 Chennai ROTN AP KAR KER DEL Values in Crores
  • 6. CURRENT MARKET SCENARIO  Clients / advertisers have become media savvy.  Cut Throat competition.  Growing plethora of advertising options.  Discounts have become the order of the day. ADVERTISEMENT DEPARTMENT
  • 7. MARKET FEEDBACK INNOVATIONS EVENTS EDIT • Glazed on • Lifestyle Show • Conventional weekends & Theatre Fest • Happenings – • Jackets / • Cinema Plus Your Week Partial Jackets Awards • Cinema • Wrap around • Food Guide ads ADVERTISEMENT
  • 8. ADVERTISER’S PERCEPTION • Will help if we run a strong editorial driven campaign / FOCUS YOUTH contest / event under Metro Plus brand in colleges and make it strongest brand from our stable CINEMA • Front Page / dedicated page for cinema on all days ADVERTISER’S • This perception lends a bargaining advantage to the client/advertiser. • For youth and readers of lifestyle content, Chennai Times is YOUTH making inroads. AGE 12 - 25 • Growing perception among advertisers and media planners that party going, young & affluent are increasingly reading Chennai Times. ADVERTISEMENT DEPARTMENT
  • 9. ROAD AHEAD  To make Metro Plus a 100 crore brand by 2012-13  To position it among the young readers, more lively connect with the happening industries  More activation to connect with the brand  Increasing interaction between editorial and advertisement ADVERTISEMENT DEPARTMENT