This section gives a brief description of the firm. If the business is already in existence, its history is included. The company description informs the reader of the type of business being proposed, the firm’s objectives, where the firm is located, and whether it will serve a local or international market.

1. R&CCompany
Amran_Yemen RaC@gmail.com www.RaC.com (+967)772809388
R&C Company is an engineer startup company created as
application of entrepreneurship course of mechatronics program in
Sana'a University aiming to take the agricultural seasonal yields in
YEMEN into new level.

2. Executive_Summary
As we know that the agricultural yields are a
seasonal .some of this product is very important
and some of that is not important. For the product
which is very important we need it may in every
day in our life ,and because of the yields are
seasonal the product is very high cost in the season
where the product is not produced. For that the
idea is to Refrigerating and conditioning the
product for the season where the product is not
present.
Amran_Yemen 2000 square meter 06:00 AM to 12:00 10 Employees
The opportunity
The company

3. - first saturate the Sana’a city and around Amran areas
- the other cities will be covered sequentially.
Project name Production of frozen vegetables and fruits
Project location Amran_Sana’a
Production type Vegetables and fruits
Number of worker 10
Total investment 281600000 RY
Capital Recovery Period 3 Years
Internal Rate of Return 24.08 %
The Growth plan
Financial Summery

4. Target Customers
Supermarket Restaurants Industrial Companies
Most of supermarket buy
this product everyday in
the morning and then
selling this product to the
user.
Restaurants will be one of
the main customer which
take a large quantity of
products and use them for
cooking and making juice.
Which take our product to
produce it’s products like
salsa companies this will
help our growth fast.

5. Competitor Analysis
• Our products will not be an expensive as the other products
• Products with high quality.
• This refrigerating will keep all nutritive values and fresh
attributes for yields.
• New technologies.

6. Company Description
• About R&C: is an engineer startup company created
as application of entrepreneurship course of
mechatronics program in Sana'a University aiming
to take the agricultural seasonal yields in YEMEN
into new level.
Structure
start at 1st Jun 2018
Constructing works Area m2
Management Officer 80
Storing (raw) material 50
Refrigerating store 100
Laboratory 40
Operation 150
Total 420

7. 1) To achieve financial return to the owner of the
project.
2) Job creation in less developed regions.
3) Exploitation production surplus and low price in
agricultural seasons.
We suggest that the position of the project is near
to agricultural areas because the project needs to
collect the fruits and vegetables from farmers .this
thing will make it succeed because availability of
raw materials (F&V)and infrastructure needed for
the it as water ,electricity …etc. . Also, it should be
in the regions with high population density for ease
of marketing the products.
Location analysis:
Objectives of project:

8. Product/Service Plan
For the product which is very important
we need it may in every day in our life
,and because of the yields are seasonal
the product is very high cost in the
season where the product is not
produced
using new technologies
Values:
1) Commitment
2) Quality
3) Sustainability

9. Marketing _Plan
Yemen Economic
Industry Service Agricultur
 The agricultural is very important in
Yemen it is contributing about 14.5% from
the internal income
 Relate More than 73.5% of people in
agricultural part
 About 53% of Yemeni people work in
agriculture
 Covering big part of people food
Market analysis

10. The Competition
Strengths
 Low production cost
 New idea(it does not
applied yet)
 Base part of life
 SECUERD
 More than 73.5% of
Yemeni people work in
agricultural
 High quality
Weakness
 Lack of logistic technology
(electricity , conditioner
, Refrigerator ,controller
…etc.)
 Inadequate fi nancial
resources
 Lack of management skills
or experience
 Inadequate facilities
Opportunities
 Marketing
 High demands
 New idea
 Parts of life
 Potential for market
growth
 Emerging
technologies
Threats
 Bad marketing from the
competitors
 Unfavorable political
change
 New competing technology
 Many Competitor(rivals)
 Lack of resources
SWOT Analysis

11. Promotional section We will promotes for our product by
1. printing a numbers of brochures.
2. using social media channels and direct contacts.
3. In the near future, by channel advertisings.
Marketing Strategy
Product section Refrigerating vegetables and fruits by
using new technologies for food industry and wrapping
them well.
Distribution section Our product will be distributed
through main center and our branches in republic of
Yemen.
Pricing section Because the diversity of the products
our products will be in lower prices as possible.

12. Market research
The process
1) Hand by hand using a hard
copy.
2) Online Via survey website.
Results:
1) From the survey, the majority
of votes were agreed with this
idea.
2) The second question of the
survey showed that the client
priorities quality then price.
3) The following will show
information an example of the
products.
0
10000
20000
30000
2012 2013
Fruits and Vigtables in 2012-
2013 for one Hectar
Mango Orange Potato Tomato
products J F M A M J J A S O N D
Mango
Orange
Potato
Tomato

13. Market strategy
Multisegment Market Strategy
R&C Company
Marketing Mix
1
Product: F & V
Price: One free
Pannier for 15
Panniers
Promotion:
social media
Distribution:
Vehicles
Marketing Mix
2
Product: F & V
Price: One free
Pannier for 15
Panniers
Promotion:
social media
Distribution:
Vehicles
Marketing Mix
3
Product: F & V
Price: One free
Pannier for 15
Panniers
Promotion:
social media
Distribution:
Vehicles
55%30%
15%
Market segmentation
Factories Restaurant Supermarket
Project Revenue 2018 2019 2020 2021 2022
Sales (kg) 75000 150000 150000 150000 150000
Product
price(kg/RY)
1600 1650 1700 1700 1750
Total sales (RY) 120510400 245840800 250757600 255772000 260888000
The Sales Forecast

14. The main components
Generator CompressorHumidor

15. Management Team
 CEO / Engineer Food Industries
 Production Supervisor
 Refrigeration technician
 Marketing Representative
 Manufacturing workers
 Handling and loading
 drivers
Indirect Employees Direct Employees

16. Description 2018 2019 2020 2021 2022
Revenue of sales 120510400 245840800 250757600 255772000 260888000
Operation expenses (76512000) (142008000) (144848000) (147744800) (150700000)
total Profit 43998400 103832800 108027200 108027200 110188000
Salaries (28160000) (29004800) (29875200) (30771200) (31694400)
Management expenses (168000) 1436000 (1464800) (1494400) (1524000)
Marketing expenses (2295200) (4260000) (4345600) (443200) (4520800)
Total indirect costs (38295200) (34700800) (35685600) (36697600) (37739200)
Income before
taxes,amortization and
avails(profits)
5702400 69131200 70224000 71329600 72448800
Amortize assets (17552800) (17805600) (18144800) (18329600) (18600800)
Income before taxes and (11849600) 51325600 52159200 53000000 53847200
Bank profit (13364800) (11153600) (8732800) (6081600) (3178400)
Income before taxes 25214400 40172000 43426400 64918400 50668800
Taxes 0 0 0
Income statement

17. Date: 27th Nov, 2017
This business plan done by
Mohammed Abdullah Ahmed AL_almani.
Sameh Abdurhman AL_quhali.
Supervisor
DR Ahmed AL_arshi.