GOSOLGEN Business Plan Presentation

1. 1
www.gosolgen.com | info@gosolgen.com | +91- 40-66588429

2. Mission
2
Design
Develop and
Sell
Low Cost Innovative Solar Energy based Applications.

3. Vision
3
Through our Solutions:
Create a positive impact on the P&L statement.
Improve the quality of life for people.
Protect the Environment.

4. Our Products & Solution
4
Solutions Created So Far:
 Solar Lanterns
 Solar Street Light
 Solar High Mast Lights
 Solar Powered Computer
 Solar Water Pumps
 Solar Power Generators
 Solar Backup Solutions
 Solar Powered Fans
 Solar Powered Air Conditioners
 Solar Powered Air Coolers

5. Revenue Generating
5
Solutions Sold So Far:
 Solar Lanterns
 Solar Street Light
 Solar High Mast Lights
 Solar Water Pumps
 Solar Power Generators
 Solar Backup Solutions

6. Our Accomplishments
6
So Far We Have:
Implemented more than 100 Rural Drinking Water Schemes using
Solar Water Pumps – each costing (17 lakhs to 85 lakhs) benefiting
more than half a million people
Implemented more than 5000 Street Lights benefitting more than a
million people.
Implemented more than 500 KWp Rooftops. Benefiting 50,000
people
Installed more than 300 Water Pumps for Irrigation, benefitting 300
farmers.

7. Accomplishments
7
Gave the country the first Solar rural
mini grid.
Introduced the concept of Solar
Energizing Rural Drinking Water
Schemes for which we were
appreciated by the World Bank.

8. Solar Powered Water Pump ranging from 1.5HP to 25HP installed by Veddis Solars at
various sites of Uttar Pradesh, Bihar and Andhra Pradesh
Project Snapshots

9. Project Snapshots
41KWp Power Plant at Central Institute for Rural Electrification in Hyderabad,
Andhra Pradesh

10. Our Esteemed Clients
New & Renewable
Energy
Development
Corporation of
Andhra Pradesh
Jal Nigam, Uttar
Pradesh
ublic Health Engineering Department
Uttar Pradesh New & Renewable Energy
Development Agency
Kirloskar Brothers
Hindustan Petroleum
Essar Petrol Bunk, Bihar

11. Accreditations & Certifications
To meet industry standards and ensure that we provide best quality Products &
Service, we operate under the following accreditations & certifications
Indian Credit
Rating Agency
Electronics &
Quality
Development
Centre
Channel Partner with Ministry
of New & Renewable Energy
National Small Industries
Corporation
Micro, Small &
Medium Enterprises
Central Power
Research Institute
ISO 9001:2008 ISO 14001:2004

12. Print Media Coverage

13. Past Financial Highlights
13
2013 2014 2015 2016 2017
Particulars AUDITED AUDITED AUDITED AUDITED
Un-
AUDITED
Domestic
Sales(Gross) 89.68 112.95 68.26 50.98 20.57
100% 100% 100% 100% 100%
Cost of Goods Sold 69.91 79.76 54.63 20.87 8.69
77.90% 70.06% 80.00% 39.90% 42.3%
Indirect Cost 19.11 20.17 18.71 22.21 10.34
21.03% 17.90% 27.40% 42.40% 50.30%
Net Profit Before Tax 1.37 1.80 -5.04 4.75 1.53
1.53% 1.6% -7.39% 9.08% 7.46%
Rs. In Million

14. Sector Wise Breakup of Revenue
2010-16
14

15. Product Breakup of Revenue
2010-16
15

16. Why Focused Around Government
Sector
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Government of India Focused around promoting the use of Solar Energy
Drinking Water and Irrigation two basic challenges of the Government.
High Capital cost of Solar Application.
Long payback period due to high capital cost of equipment and high cost of
capital.
Low cost of Electricity.
Low quality of Electricity Grid.
Private buyers not educated.

17. Challenges working with
Government Sector
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Long Sales Cycle and Long Project Cycle.
High sales and overhead cost.
Unpredictably long payment cycle, resulting in low profits compared to
forecast.
Around 20% Money stays locked in for 5 years

18. What has changed in the last 6
years
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Cost of Solar has come down significantly.
Electricity Tariff has gone up.
Private buyers are more educated and have seen success stories.
Quality of the Grid has improved.
Net Metering Policies have been introduced and adopted by several states.
Investment in Solar is resulting in annualized return of more than 30%.
Payback time reduced to 3 years.

19. Go Forward Strategy
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Attack the private market of Rooftops aggressively through competitive
pricing.
Gradually move out of Government Business.
Replace/complement water pump business with something more
meaningful that gives the customer a better ROI.
Initiate , Build and grow OPEX service offering around rooftops.

20. Revenue Split Next 3 Years
20

21. Revenue Split Next 3 Years
21

22. Market Opportunity
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India Solar rooftop market has till March 2016 completed 720 MW, the target
set by the Indian Government till the year 2022 is 40 GW.
In Simple words the market opportunity is huge.

23. 23
Rooftop Market In India
Economic fundamentals
for adoption of Rooftop
Solar in India are
Improving Rapidly.
The Rooftop Solar
Market is expected to
grow at compounded
annual growth rate of
58%

24. Low Cost
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To keep our cost lower than the market we focus on:
1. Simple Design
2. Fast and Just in Time procurement
3. Efficient Logistics
4. Implementation through in-house trained professionals.
5. Continuous innovation

25. Our Product
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Components of GOSOLGEN
Solar Panels
Panel mounting structure
Solar Grid-tied Inverter
DC Cable connectors
Electric meter
GOSOLGEN has a unique modular design. Any combination of 2 or more
units can be used to setup different sizes ranging from 1kWp to 1MWp

26. Our Product Impact
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 How are your customers benefitting ?
 The urban customers are benefitting
by saving on their forever growing
energy cost..
 How is society benefitting ?
 Creation of employment opportunity.
 How do you engage with the
community?
 Creating local employment through
training of youth
 What is the positive impact on the
environment ?
 Green Energy
 Reduction in CO2 gas emmision

27. Competitive Advantage
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The simplicity of our products, ease of implementation and maintenance is
what attracts customers to our products. Enhancing their return on
investment.
Our products would adhere to all the quality standards that any competitor
product would adhere to, yet be significantly lower priced than the
competition.
Because we understand that end of the day Indian consumer is all about
“Kitna deti Hai”

28. Unit Economics of GOSOLGEN
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Unit Economics of Each KWp
Revenue 54000
COGS 40000
Margin 14000
Overheads 5000
Interest 195
Net Profit 8805

29. Financial Target For Year 1 to 3
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Y1 Y2 Y3
Revenue in Rs. 1000000 (INR MN) 76.5 157.5 390
Working Capital Requirement 15.3 31.5 78
EBITDA 12.61 25.66 63.56

30. Quarterly Financial Target For Year
1
30
Q1 Q2 Q3 Q4
Revenue in Rs. 1000000 9 15 22.5 30
State/Geography to Generate
this revenue from TS TS, MH TS, MH, AP
TS, MH, AP,
KA, TN
Working Capital Requirement 1.8 3 4.5 6
EBITDA 1.48 2.47 3.71 4.95

31. Quarterly Financial Target For Year
2
31
Q1 Q2 Q3 Q4
Revenue in Rs. 1000000 33.75 37.5 41.25 45.0
State/Geography to
Generate this revenue
from South South South
South
North
Working Capital
Requirement 6.75 7.5 8.25 9
EBITDA 5.5 6.11 6.72 7.33

32. Quarterly Financial Target For Year
3
32
Q1 Q2 Q3 Q4
Revenue in Rs. 1000000 75 90 105 120
State/Geography to
Generate this revenue
from South North
South
North East
South
North East Pan India
Working Capital
Requirement 15 18 21 24
EBITDA 12.22 14.67 17.11 19.56

33. 33
Working Capital Limit Utilization Per Quarter

34. Financing Requirement
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Need Working Capital Limit from the Bank for Rs. 20 Million
Or
20 Million for 4% equity in GOSOLGEN

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ORGANIZATION STRUCTURE

37. Management Team
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Mr. Tarun Singh, Chief Executive Officer & Managing Director
An Electrical Engineer from the prestigious institute of IIT- Benaras Hindu
University
Associated with solar power for the last six years.
Philanthropist at heart.
Has successfully delivered on many solar projects.
His innovative ideas have fulfilled the solar energy based applications for
commercial establishments as well as those required for social improvement.
An excellent leader with a positive attitude
Goal Oriented.
His exceptional achievements in industry has been applauded and
recognised by many.

38. Management Team
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Mr. Sharad Agarwal, Director-Sales and Marketing
Completed B. Tech from IIT – BHU.
Worked in IT Sales and Technology at multiple companies including Infosys
for over 14 years.
Moved on to Solar technology that aptly addresses the twin problem of
energy crisis and environmental degradation.
Started ecogain energy solutions pvt. ltd., that focuses on design and
installation of rooftop Solar Power Generators for residential as well as
commercial segment.
Joined Veddis Solars Private Limited with the intention to launch
GOSOLGEN (a cost-effective Solar rooftop product) to fulfill the vision of
putting Solar Power on every rooftop.

39. Management Team
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Mr. Kuruvilla George , Director – Head Sales & Marketing
Confident, motivated and enthusiastic individual.
More than 23 years of experience in business development, advertising,
media, product marketing.
Technically savvy, with outstanding ability in Business development, building
relationship, training and presentation skills.
Build an Advertising Business of 700 lakhs from scratch.
Developed the brand Pragati Resorts.
At GOSOLGEN, George handles Business Development and is on his way
to put Solar on every rooftop.

40. Management Team
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ARBIND KUMAR SINGH – Director/Head commercial)
A Masters of Commerce from Ranchi University
Has worked as a Copany Secreatary, Accounts manager in the Hospitality
and the Agriculture Sector.
A very detailed oriented individual and plays a great supporting role to our
core business.
Arbind along with his team takes care of the company accounts and
statutory compliances for GOSOLGEN.

41. 41
www.gosolgen.com | info@gosolgen.com | +91- 40-66588429
Plot No. 27, Nalanda Nagar, Upparpally,
Hyderabad - 500048