Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Driving Revenue w/ Social, Content, Marketing Automation - Scoop.It Meetup

14,107 views

Published on

Published in: Business, Technology
  • Be the first to comment

Driving Revenue w/ Social, Content, Marketing Automation - Scoop.It Meetup

  1. 1. ©2013 LinkedIn Corporation. All Rights Reserved. Marketing Solutions Driving Revenue w/ Social, Content, Marketing Automation Jason Miller, Sr. Content Marketing Manager @JasonMillerCA @LinkedInMktg @LinkedIn @SlideShare
  2. 2. The world’s largest professional network 1 As of Aug 1, 2013 2 As of June 27, 2013 238M+ Members Worldwide Growing at more than two members per second >3M 90% 1 2 Company Pages Fortune 100 companies use LinkedIn Talent Solutions to hire 1
  3. 3. ©2013 LinkedIn Corporation. All Rights Reserved. Your Philosophical Approach to Social is Killing Me
  4. 4. ©2013 LinkedIn Corporation. All Rights Reserved. 70% of the Buying Cycle is Already Complete Before a Prospect is Ready to Talk to Sales.
  5. 5. ©2013 LinkedIn Corporation. All Rights Reserved. You Better Have Content that Answers Their Questions.
  6. 6. ©2013 LinkedIn Corporation. All Rights Reserved. ROI of Social is No Longer a Mystery
  7. 7. ©2013 LinkedIn Corporation. All Rights Reserved. 7
  8. 8. ©2013 LinkedIn Corporation. All Rights Reserved. 8 Social Media Leads Do Not Come in a Box
  9. 9. ©2013 LinkedIn Corporation. All Rights Reserved. All Leads are NOT Created Equal 9
  10. 10. ©2013 LinkedIn Corporation. All Rights Reserved. But, Social Leads are NOT Ready to Buy
  11. 11. ©2013 LinkedIn Corporation. All Rights Reserved. You Would Have Better Luck Finding…..
  12. 12. ©2013 LinkedIn Corporation. All Rights Reserved. Reach&Engagement SocialLift SocialLift SocialLift SocialLift SocialLift Landing Pages Website Social Profiles Online Ads Email SocialLift Events Making Every Campaign Social
  13. 13. ©2013 LinkedIn Corporation. All Rights Reserved. Essentials for Success Inbound is not Enough 4-1-1 Rule Content is still king Social Signals Advocates Go Visual
  14. 14. ©2013 LinkedIn Corporation. All Rights Reserved. Inbound + Outbound = Awesomeness
  15. 15. ©2013 LinkedIn Corporation. All Rights Reserved. Wait for it……
  16. 16. ©2013 LinkedIn Corporation. All Rights Reserved. Ready, Aim, Target - A Frictionless Content Experience 16
  17. 17. ©2013 LinkedIn Corporation. All Rights Reserved.
  18. 18. ©2013 LinkedIn Corporation. All Rights Reserved. The 4-1-1 Rule “For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others.” Do This Not This
  19. 19. ©2013 LinkedIn Corporation. All Rights Reserved. 19
  20. 20. ©2013 LinkedIn Corporation. All Rights Reserved. Content Fuels Social….So ……….Repurpose, Repurpose, then Repurpose Some More
  21. 21. ©2013 LinkedIn Corporation. All Rights Reserved. Washed Up? Who Says So? There’s Always Room for a New Audience. 21
  22. 22. ©2013 LinkedIn Corporation. All Rights Reserved. Social Signals Influence Google
  23. 23. ©2013 LinkedIn Corporation. All Rights Reserved. Claim Your Content with Google Authorship:
  24. 24. ©2013 LinkedIn Corporation. All Rights Reserved. 24 Kick-start My Content…..
  25. 25. ©2013 LinkedIn Corporation. All Rights Reserved. Leverage Your Employees & Advocates
  26. 26. ©2013 LinkedIn Corporation. All Rights Reserved. How About Some Free Links? Yes Please.
  27. 27. ©2013 LinkedIn Corporation. All Rights Reserved. How About Some Free Links? Yes Please.
  28. 28. ©2013 LinkedIn Corporation. All Rights Reserved. Social for Lead Generation 28
  29. 29. ©2013 LinkedIn Corporation. All Rights Reserved. Which Social Channel Provides the Highest ROI? (Goes to Eleven)
  30. 30. ©2013 LinkedIn Corporation. All Rights Reserved. From Social Direct to Your Pipeline • $4620 • 7440 Successes • $ per Success < $1.00 • 4482 New Names • $ per New Name $1.00
  31. 31. ©2013 LinkedIn Corporation. All Rights Reserved. Prepare to Have Your Mind Blown
  32. 32. ©2013 LinkedIn Corporation. All Rights Reserved. The Seventeen Thousand Dollar Tweet First Touch Tweet!
  33. 33. ©2013 LinkedIn Corporation. All Rights Reserved. Research data, funny videos, curated lists, infographics, thought leadership Thought leadership and entertainment to build brand and awareness Tools that help buyers find you when they are looking for solutions Company-specific information to help evaluate and reaffirm selection Buying guides, RFP templates, ROI calculators, whitepapers, analyst reports, webinars Pricing, demos, services information, 3rd party reviews, customer case studies Early Stage Middle Stage Late Stage
  34. 34. ©2013 LinkedIn Corporation. All Rights Reserved. Short Forms Outperform Long Forms Short (5) Conversion: 13.4% Cost per: $31.24 Medium (7) Conversion: 12.0% Cost per: $34.94 Long (9) Conversion: 10.0% Cost per: $41.90
  35. 35. ©2013 LinkedIn Corporation. All Rights Reserved. The Perfect Social Landing Page
  36. 36. ©2013 LinkedIn Corporation. All Rights Reserved. The Visual is the New Headline 36
  37. 37. ©2013 LinkedIn Corporation. All Rights Reserved. We are all Visual Thinkers….. 37 75% of the Sensory Neurons in our Brains Process Visual Information
  38. 38. ©2013 LinkedIn Corporation. All Rights Reserved. Meet the Experts 38
  39. 39. ©2013 LinkedIn Corporation. All Rights Reserved. 39 Desk.com Gets it
  40. 40. ©2013 LinkedIn Corporation. All Rights Reserved. The Infographic is not Dead. Claiming that Something is Dead, is. 40
  41. 41. ©2013 LinkedIn Corporation. All Rights Reserved. Hell Yes! - First Page Results 41
  42. 42. ©2013 LinkedIn Corporation. All Rights Reserved. SlideShare is also a Search Engine 42
  43. 43. ©2013 LinkedIn Corporation. All Rights Reserved. Integrate Your Presentations Across Multiple Channels 43 SlideShare Easily Embeds into Landing Pages, Blogs, and Renders Beautifully in Twitter.
  44. 44. ©2013 LinkedIn Corporation. All Rights Reserved. Bonus Lightning Round 44
  45. 45. ©2013 LinkedIn Corporation. All Rights Reserved. You May Ask Yourself, Why Didn’t I Think of That? 45
  46. 46. ©2013 LinkedIn Corporation. All Rights Reserved. 46 Promoting Your Event? Check…..
  47. 47. ©2013 LinkedIn Corporation. All Rights Reserved. A Coupon Code Inside Your Slidedeck? I’ll Take It! 47
  48. 48. ©2013 LinkedIn Corporation. All Rights Reserved. A Visual Journey of FAQs? Genius. 48
  49. 49. ©2013 LinkedIn Corporation. All Rights Reserved. Clickable Links Inside your SlideShare Deck, Boom! 49
  50. 50. ©2013 LinkedIn Corporation. All Rights Reserved.
  51. 51. ©2013 LinkedIn Corporation. All Rights Reserved. 51 I Love You All. Goodnight!

×