SlideShare a Scribd company logo
1 of 34
Connecting Australians with
Chinese Professionals in Asia
using LinkedIn
Rod Smith
© LinkedIn Guides. All Rights Reserved.
1. LinkedIn Landscape.
• Australia
• Asia
2. Professional Social Selling Tips for LinkedIn.
© LinkedIn Guides. All Rights Reserved.
But before I begin lets clarify one
small point…..
© LinkedIn Guides. All Rights Reserved.
© LinkedIn Guides. All Rights Reserved.
© LinkedIn Guides. All Rights Reserved.
© LinkedIn Guides. All Rights Reserved.
© LinkedIn Guides. All Rights Reserved.
Why use LinkedIn to network with
China?
© LinkedIn Guides. All Rights Reserved.
Link
ed
In
Us
er
in
th
e
As
ia
Pa
cifi
c
© LinkedIn Guides. All Rights Reserved.
A Social Media Revolution
© LinkedIn Guides. All Rights Reserved.
But….
© LinkedIn Guides. All Rights Reserved.
So
w
hy
is
n’t
Li
nk
ed
In
bl
oc
ke
d?
© LinkedIn Guides. All Rights Reserved.
Social Selling
© LinkedIn Guides. All Rights Reserved.
How does LinkedIn compare with
other
social media tools?
© LinkedIn Guides. All Rights Reserved.
The value LinkedIn brings
to it’s members…
© LinkedIn Guides. All Rights Reserved.
© LinkedIn Guides. All Rights Reserved.
© LinkedIn Guides. All Rights Reserved.
TIP 2 Personalise your
Highlight Box
Headline
© LinkedIn Guides. All Rights Reserved.
© LinkedIn Guides. All Rights Reserved.
Only your direct connections can see
All LinkedIn members
can see
© LinkedIn Guides. All Rights Reserved.
© LinkedIn Guides. All Rights Reserved.
Your passion
Your expertise
Your company
Your background
© LinkedIn Guides. All Rights Reserved.
© LinkedIn Guides. All Rights Reserved.
© LinkedIn Guides. All Rights Reserved.
© LinkedIn Guides. All Rights Reserved.
TIP
9
Ta
p
int
o
yo
ur
al
u
m
ni
co
nn
© LinkedIn Guides. All Rights Reserved.
© LinkedIn Guides. All Rights Reserved.
© LinkedIn Guides. All Rights Reserved.
TIP 12 – Join Chinese related Groups.
© LinkedIn Guides. All Rights Reserved.
TIP 13 – Personalise your request to connect.
© LinkedIn Guides. All Rights Reserved.
TIP 14 – Targeted Geo Networking
© LinkedIn Guides. All Rights Reserved.
TIP 15 – Contribute
Insights
© LinkedIn Guides. All Rights Reserved.
© LinkedIn Guides. All Rights Reserved.

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