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- 2. 2 What we will cover in this chapter ● The Planning Process ● The Phased Approach ● Goals ● Objectives And Strategies ● Action Plans ● Controls ● People ● Budgeting And Forecasting
- 3. The Planning Process ▹ Pablo Picasso once said, ‘Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.’ ▹ There are several planning models that can be used for effective planning and in this section we look at two core methods: ▹ 1. Vision-based planning ▹ 2.Real-time planning. 3
- 4. 4 Vision Based Planning ▹ Definition: the process of creating a vision and following a clear six-stage process of delivering against it. ▹ There are six phases to this model, beginning with creating a vision and ending with analysis and evolution where needed.
- 5. Six Stages of Vision Based Planning 5 1 3 5 6 4 2 Identify Your Vision Statement Establish Your Primary Goals Implement Action Plans To Fulfill Each Strategy Produce Your Mission Statement Create Specific Objectives And Strategies To Reach Each Goal Put The Action Plans Into Effect , Evaluate And Evolve
- 6. Vision Examples 6 Amazon “We strive to offer our customers the lowest possible prices, the best available selection and the utmost convenience.” This follows the classic series of threes, each of which defines what a customer is looking for in a seller. Netflix “Becoming the best global entertainment distribution service.” Aiming for world domination in streaming services is up front and center in their vision statement.
- 7. 7 Mission Statement The distinction between mission and vision statements is frequently unclear. The mission statement expresses your current condition, whereas your vision statement describes your desired future state, which is the easiest method to recall the difference. Looking at the two cases above with this separation in mind, we can start to clearly distinguish between them. Both your business and your digital strategy will benefit from creating this mission. Knowing your current goals and your long-term objectives helps you to clearly lay out a path for the rest of your planning process.
- 8. Mission Statement Examples 8 WALMART “We save people money so they can live better.” P & G “We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers.”
- 9. 9
- 10. 10 Real-time planning Definition: a plan that retains fluidity to your planning process to ensure your plans are malleable to the circumstances.
- 11. Real Time Examples 11 Have you ever headed out for a family picnic, only to arrive and find your favorite meadow has been dug up to make way for a new housing development? left the house for a walk, and had it start pouring rain once you were ½ mile away? Did you have a contingency plan for that picnic, a backup location already selected? Were you carrying a raincoat in your backpack on that walk?
- 12. 12 The Phased Approach It is important to briefly examine phased planning before moving on to steps three through five of the vision- based planning approach. By doing so, you can divide your approach up into important development phases. Depending on your plan, these phases can be divided into calendar- based, theme-based, and business- based phasing. These are some of the most typical phasing approaches, however there are more.
- 13. 13 Calendar-based phasing This strategy is as easy as it seems. One strategy is to phase your plan to fit your calendar. You may begin in January, try to complete your vision by the end of February, set goals for yourself in March, etc. When there is no set delivery date, no important milestone dates, or your strategy is not integrated with any other pieces of work, this type of approach is typical. Although you can be a little more lenient when setting deadlines at the beginning of the planning process, this does not imply that deadlines are any less significant.
- 14. Theme-based phasing 14 When your approach contains particular themes that make sense to deliver simultaneously, theme-based phasing is applied. For instance, a new training programme and online chat technology may be distinct customer experience features that would be effective when offered together. Direct mail and e-mail, for example, can be complementary marketing channel tactics that would be much more effective if launched jointly.
- 15. 15 Business-based phasing This phasing strategy aims to match your strategic plan with the overarching corporate objectives. The strategy plan for your business is likely to be built around important strategic pillars, which itself might be executing projects and transformation initiatives. In a smaller organisation, this may be less organised, but there will still be important areas of focus, and cash will be allocated to those areas. The primary components of your strategy should be in line with these pillars when using the business-based phasing approach. This is the easiest way to pursue and will be supported by many senior stakeholders, but it may skew the timescale you had in mind for your strategy. We may now go back and review steps three through five of the aforementioned vision-based planning approach. These are the action plans, aims, and objectives.
- 16. 1. TRANSITION HEADLINE Let’s start with the first set of slides
- 17. “ 17 Example A – an FMCG retailer
- 18. 18 Example B – a B2B service provider 1 To be Europe’s number one IT support services supplier. 2 We offer the fastest and most reliable competitive IT support across Europe. 3 Gain word-of-mouth promotion. 4 Create a member-get-member scheme. 5 Build a personalized e-mail contact and content strategy. 6 Build the campaign, select target audience, budget, launch, test and measure.
- 19. 19
- 20. BIG CONCEPT Bring the attention of your audience over a key concept using icons or illustrations 20
- 21. IN TWO OR THREE COLUMNS Yellow Is the color of gold, butter and ripe lemons. In the spectrum of visible light, yellow is found between green and orange. Blue Is the colour of the clear sky and the deep sea. It is located between violet and green on the optical spectrum. Red Is the color of blood, and because of this it has historically been associated with sacrifice, danger and courage. 21
- 22. IN TWO OR THREE COLUMNS Yellow Is the color of gold, butter and ripe lemons. In the spectrum of visible light, yellow is found between green and orange. Blue Is the colour of the clear sky and the deep sea. It is located between violet and green on the optical spectrum. Red Is the color of blood, and because of this it has historically been associated with sacrifice, danger and courage. 22
- 23. Want big impact? USE BIG IMAGE. 23
- 25. 89,526,124 Whoa! That’s a big number, aren’t you proud? 25
- 26. 89,526,124$ That’s a lot of money 100% Total success! 185,244 USERS And a lot of users 26
- 27. OUR PROCESS IS EASY 27 first second last
- 28. LET’S REVIEW SOME CONCEPTS Yellow Is the color of gold, butter and ripe lemons. In the spectrum of visible light, yellow is found between green and orange. Blue Is the colour of the clear sky and the deep sea. It is located between violet and green on the optical spectrum. Red Is the color of blood, and because of this it has historically been associated with sacrifice, danger and courage. 28 Yellow Is the color of gold, butter and ripe lemons. In the spectrum of visible light, yellow is found between green and orange. Blue Is the colour of the clear sky and the deep sea. It is located between violet and green on the optical spectrum. Red Is the color of blood, and because of this it has historically been associated with sacrifice, danger and courage.
- 29. 29 TABLET PROJECT Show and explain your web, app or software projects using these gadget templates.
- 30. 30 DESKTOP PROJECT Show and explain your web, app or software projects using these gadget templates.
- 31. THANKS! Any questions? You can find me at: @username user@mail.me 31
- 32. CREDITS Special thanks to all the people who made and released these awesome resources for free: ▹ Presentation template by SlidesCarnival ▹ Photographs by Unsplash 32
- 33. PRESENTATION DESIGN This presentation uses the following typographies and colors: ▹ Titles: Miriam Libre ▹ Body copy: Barlow Light You can download the fonts on these pages: https://github.com/MichalSahar/Miriam- Libre/tree/master/fonts/otf https://www.fontsquirrel.com/fonts/barlow Indigo #a5b0fe You don’t need to keep this slide in your presentation. It’s only here to serve you as a design guide if you need to create new slides or download the fonts to edit the presentation in PowerPoint® 33
- 34. 2. EXTRA RESOURCES For Business Plans, Marketing Plans, Project Proposals, Lessons, etc
- 35. TIMELINE 35 DEC NOV OCT SEP AUG JUL JUN MAY APR MAR FEB JAN Blue is the colour of the clear sky and the deep sea Red is the colour of danger and courage Black is the color of ebony and of outer space Yellow is the color of gold, butter and ripe lemons White is the color of milk and fresh snow Blue is the colour of the clear sky and the deep sea Yellow is the color of gold, butter and ripe lemons White is the color of milk and fresh snow Blue is the colour of the clear sky and the deep sea Red is the colour of danger and courage Black is the color of ebony and of outer space Yellow is the color of gold, butter and ripe lemons
- 36. GANTT CHART 36 Week 1 Week 2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Task 1 Task 2 ◆ Task 3 Task 4 ◆ Task 5 ◆ Task 6 Task 7 Task 8
- 37. SWOT ANALYSIS 37 STRENGTHS Blue is the colour of the clear sky and the deep sea WEAKNESSES Yellow is the color of gold, butter and ripe lemons Black is the color of ebony and of outer space OPPORTUNITIES White is the color of milk and fresh snow THREATS
- 38. BUSINESS MODEL CANVAS 38 Key Activities Insert your content Key Resources Insert your content Value Propositions Insert your content Customer Relationships Insert your content Channels Insert your content Customer Segments Insert your content Key Partners Insert your content Cost Structure Insert your content Revenue Streams Insert your content
- 39. TEAM PRESENTATION 39 Imani Jackson JOB TITLE Blue is the colour of the clear sky and the deep sea Marcos Galán JOB TITLE Blue is the colour of the clear sky and the deep sea Ixchel Valdía JOB TITLE Blue is the colour of the clear sky and the deep sea Nils Årud JOB TITLE Blue is the colour of the clear sky and the deep sea
- 40. COMPETITOR MATRIX 40 LOW VALUE 1 HIGH VALUE 1 LOW VALUE 2 HIGH VALUE 2 Our company Competitor Competitor Competitor Competitor Competitor Compe titor
- 41. WEEkLY PLANNER 41 SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY 9:00 - 9:45 Task Task Task Task Task Task Task 10:00 - 10:45 Task Task Task Task Task Task Task 11:00 - 11:45 Task Task Task Task Task Task Task 12:00 - 13:15 ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time 13:30 - 14:15 Task Task Task Task Task Task Task 14:30 - 15:15 Task Task Task Task Task Task Task 15:30 - 16:15 Task Task Task Task Task Task Task
- 43. SlidesCarnival icons are editable shapes. This means that you can: ● Resize them without losing quality. ● Change line color, width and style. Isn’t that nice? :) Examples: 43
- 45. You can also use any emoji as an icon! And of course it resizes without losing quality. How? Follow Google instructions https://twitter.com/googledocs/status/730087240156643328 ✋👆👉👍👤👦👧👨👩👪💃🏃💑❤😂 😉😋😒😭👶😸🐟🍒🍔💣📌📖🔨🎃🎈 🎨🏈🏰🌏🔌🔑and many more... 45
- 46. Free templates for all your presentation needs Ready to use, professional and customizable 100% free for personal or commercial use Blow your audience away with attractive visuals For PowerPoint and Google Slides 46