Business model generation 18/05/2015

•

0 likes•667 views

Ilyas Boydak

Business model generation

Business

What is the PROBLEM
that you are solving

What is the problem
that you are solving?
• better?
• faster?
• cheaper?

Most of the entrepreneurs have big dreams…

• they are solving problem that no one cares
• they create unsuccessful business plan
• effect of external threat and…

–Alber Einstein
“If I had 1 hour to save the world, I would spend
59 min to deﬁne the problem and 1 min to solve
it.”

in 1955 Sony produced for radio
with transistor and created
successful business model for
next 50 years

• 30% growth
• 4 billion USD turnover
• leader in European espresso business

draft
prototype
decide
test
execute
pivot
stop

from business model to
business plan
• business model
• feasibility plan
• ﬁnance plan
• sales plan
• marketing plan

3 balls
• revenue - rubber
• proﬁt - rubber
• cash - glass

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