This document provides information on industrial distribution strategy for Bangladesh's export-oriented ready-made garment (RMG) sector. It discusses the functions of industrial resellers, including selling, buying, assorting, financing, storage, sorting, grading, transportation, and providing market information and risk-taking. It also outlines different types of industrial marketing channel members such as agents, brokers, jobbers, merchant wholesalers, and drop shippers. Finally, it discusses how to manage channel conflict in competitive markets by addressing causes of conflict like overlapping marketing functions and limited resources, and resolving issues related to gross margins, inventory maintenance, account solicitation, and territories.

1. Welcome
to
the presentation
on
Industrial Distribution Strategy
Subject: Business Marketing

2. Prepared by
Md Imran Hossan
Department of marketing
Chittagong university

3. Question: 1
Elucidate various functions of the industrial
resellers considering the situation of export oriented
RMG sector of Bangladesh.

4. Industrial Reseller
An industrial reseller is a company or individual
that purchases raw materials with the intention of
selling them rather than consuming or using them.
This is usually done for profit.

5. 3.2
million
1980
5000
80%
women
No 1
sector8000

7. 14.07%
• GDP
81%
• Of total export
27.78 Billion
• Our RMG
industry

8. Knit Woven Jacket

9. Functions of the industrial resellers
Selling
Buying
Assorting
Financing
Storage
Sorting
Grading
Transportation
Market Information
RiskTaking

10. Question:2
Explain different types of industrial marketing
channel members.

11. Channel members
Channel members are those persons or individual who involves in
the buying and selling of goods and services in the market.There
are five types of channel members.

12. Types of industrial marketing channel members
Agents
Brokers
Jobber
Merchant wholesaler
Drop shipper

13. Question:3
How can you manage channel conflict in a dynamic and
competitive market situation?

14. Conflict is a difference of ideas or opinions.
Channel conflict is a situation in which channel members
have to compete against one another.

15. Causes of conflict
Overlapping among the marketing functions.
Limited resources.
Interdependence of reseller and manufacturer.

16. Manage the conflict
• The relative size of gross margins.
• Responsibilities of maintaining inventories.
• Restrictions on account solicitation.
• Overlapping territories.

17. Conflict is not always bad
• Conflict encourages new thinking
• Conflict raises questions
• Conflict builds relationships
• Conflict opens minds
• Conflicts beats stagnation

18. Thank you