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Business Intelligence
                        Demystified Series




Business Intelligence Applications
           Build vs. Buy


           August 18, 2011
      Presented by Senturus, Inc.



       Helping Companies Learn From the Past,
      Manage the Present and Shape the Future
Today’s Agenda
•   Welcome and Introduction
•   Recap- Business Intelligence System Approaches
•   Recap- Why Integrated Data Marts/Warehouse?
•   How do I get there? - Three Options
•   Pre-packaged Systems – A Historical Overview
•   IBM Analytic Applications
•   Demo
•   Next steps
•   Q&A and Wrap-up
This slide deck is part of a recorded webinar.
   To view the FREE recording of this entire
 presentation and download the slide deck, go to
               www.senturus.com/recorded-webinars.php

You will find this—and many other recorded webinars-- under the “Business
                           Intelligence 101”
Today’s Format
•   Demonstration will begin shortly

•   Please submit questions via the GoToWebinar Question
    pane in the GoToWebinar control panel

•   We will address questions LIVE at the conclusion of the
    presentation, so if you do not get an immediate response,
    please HOLD ON!

•   We will try to answer EVERY question via email if we do not
    get a chance to respond while you are attending the Webinar
Welcome and Introduction
• Today’s Presenters:

                John Peterson
             Co-Founder, Chairman & COO
                      Senturus


               Jamie Kreppein
           IBM Cognos Analytic Application
                NA Partner Manager
                        IBM

                 Jonathan D'Sa
            Application Product Management
                         IBM
Who is Senturus ?
•   Consulting firm specializing in Corporate Performance Management
    – Business Intelligence and Enterprise Planning
    – Platform-independent
    – Currently IBM Premier Solutions Partner
    – Cognos Platinum Partner 2002-2008
•   Solution & Service Offerings
    – Pre-built solutions
    – Complete project implementations
    – Assessment and Roadmap consultations
    – Training:
         • Classroom, Onsite, Remote, Mentoring, Workshops & Webinars
         • Led by professional trainers and seasoned consultants
A few of our 450+ Clients
Recap

BUSINESS INTELLIGENCE SYSTEM
APPROACHES
Option 1: Report directly from the Source Systems
                                                                                     Standard
                                               Standard                               Reports
                                                Reports


                           Planning Data

                                                                               Self-service Reporting
                                                   Standard                          & Analysis
Source Systems of Record




                                                    Reports

                                                              Excel & Access
                             ERP Data
                                                                 “GLUE”
                                           ODBC
                                            Link

                                                                                       Dashboards/
                                                                                        Scorecards
                           Labor Data

                                               Standard
                                                Reports


                           Other Sources
Option 2: Subject Area “Pseudo-marts”




                                                                             Threshold
                                                                              Alerting
                                                            Planning                                    Standard
                                                                                                         Reports
                                                           “Universe”
                           Planning Data   Planning Data




                                                                             Querying
                                                             Sales




                                                                              Ad hoc
                                           “Warehouse”
                                                           “Universe”                                 Self-service Reporting
                                                                                                            & Analysis
Source Systems of Record




                                                                                                                               More




                                                                                         Web Portal
                                                                             Slicing &
                                                                              Dicing
                                                            Finance                                                            Excel
                             ERP Data        ERP Data      “Universe”
                                            “Warehouse”
                                                                                                             Dashboards/




                                                                             Dashboard
                                                                             Authoring
                                                                                                              Scorecards
                                                              HR
                                                           “Universe”


                                                              …



                                                                             Authoring
                           Labor Data       Labor Data




                                                                              Report
                                            “Warehouse”
                                                             Other
                                                           “Universes”

                           Other Sources    Other Data
                                            “Warehouse”                  Excel
Option 3: Integrated Business Process Dimensional Models or Data Marts




                                                                                                                          Threshold
                                                                                                                           Alerting
                                                                                                                                                    Standard
                                                                                                                                                     Reports
                                                              Single Version of the Truth

                           Planning Data




                                                                                                                          Querying
                                                                Data Warehouse




                                                                                                                           Ad hoc
                                                                                                                                                   Self-service Reporting




                                                                                                 Data Abstraction Model
                                                                                                                                                         & Analysis
Source Systems of Record




                                                                                                                                      Web Portal
                                                                                                                          Slicing &
                                                                                                                           Dicing
                                           Data Integration




                             ERP Data
                                                                                                                                                         Dashboards/




                                                                                                                          Dashboard
                                                                                                                          Authoring
                                                                                                                                                          Scorecards



                                                                 Conforming




                                                                                                                          Authoring
                           Labor Data




                                                                                                                           Report
                                                               Business Process
                                                              Dimensional Models                                                                        Threshold-based
                                                                                                                                                             Alerts


                                                                                            Information Security
                           Other Sources
This slide deck is part of a recorded webinar.
   To view the FREE recording of this entire
 presentation and download the slide deck, go to
               www.senturus.com/recorded-webinars.php

You will find this—and many other recorded webinars-- under the “Business
                           Intelligence 101”
Recap

WHY INTEGRATED DATA MARTS
OR WAREHOUSES?
Why integrated Data Marts or Warehouse?
1. Enhances Reporting Performance and Flexibility
  –   Data Marts are organized as denormalized data structures for speed and
      ease of Reporting vs. Transactional system.
  –   Offloads the transactional system of reporting requests
  –   Drill-to-detail (regardless of data location)

2. Enables Data Integration or Cross Business Analysis
  –   Enables analysis across business processes and functional areas
  –   Allows data from multiple sources to be integrated into one source of truth
      with common dimensionality (GL, Planning, Payroll, Sales)
          – Discussion of conformed dimensions
          – Example: Budget vs. Actuals
3. Allows Historical Data and Trend Analysis
  –   Captures historical perspective vs. snapshot in time. (ex.Sq ft)
  –   Allows shifts in sources systems seamlessly
Why integrated Data Marts or Warehouse?
                               (continued)

4. Allows for Automation of business rules & transformations
   to human-readable information
  –   Insulates Business Users from cryptic structures and changes in the
      source systems
  –   Discussion of Transformation Layers


5. Allows for Additional org/hierarchy rollups & groupings
   not provided by source systems
  –   ALWAYS needed, never 100% supported by sources
  –   Should be table driven


                              Manual                Fragile
      Vlookups                                      Macros
                               Effort
Why integrated Data Marts or Warehouse?
                                (continued)

6. Flexible Architectures enables reporting flexibility, i.e. the
   right tool for the right job
   –   Robust Reports for operational needs (plus, automatic delivery)
   –   Cubes for analytics, what if and scenarios
   –   Ad Hoc Reporting
   –   Dashboards & Scorecards for Management


7. Empowers Business User Self Service through any of the
   avenues from above
   –   Provides the ability to drill into the “Why?”
OK, I’m sold…. How to do I get there?
              Three Options

• Custom-built Data Mart(s) or Warehouse
• Vendor-Supplied “Pre-built” Data Mart(s)
  or Warehouse
• Flexible Applications & Frameworks
Historical Overview

PRE-PACKAGED SYSTEMS
This slide deck is part of a recorded webinar.
   To view the FREE recording of this entire
 presentation and download the slide deck, go to
               www.senturus.com/recorded-webinars.php

You will find this—and many other recorded webinars-- under the “Business
                           Intelligence 101”
Framework

IBM ANALYTIC APPLICATIONS
IBM Analytic Applications in Action

DEMO


      To view a free recoding of this demo, go to
                www.senturus.com/recorded-webinars.php
     You will find this recording under the Business Intelligence 101 section.
          It is entitled Business Intelligence Applications Build vs. Buy.
Reduce time, cost and skills required to deliver sustainable BI
     applications organization-wide


      Packaged                        Configure and deploy pre-built applications




      Fast to build                   Rapidly model and generate custom applications




                                      Easily manage change from data source to user
      Adaptable                       insight



      Common
                                      Extend with BI and other applications
      platform

22   Accelerate the Time to Richer Insight.
Start Anywhere, Go Anywhere
     Start with your business priorities and confidently grow across your organization




                                                              Operations
                                                                                                  Product
                                                                                                  Development
                    Human                             …                       Logistics
                    Resources
                                           Work                   Asset
                                                                                          Inventory
                                           Mgmt                   Mgmt
                                                      Workforce
                                …                     Talent
                                                                              Procurement              Projects

                                                                  Workforce               Accounts
                                           Field Service                                                                    IT
                                                                  Core                    Payable
                                Customer                                      General
                                                      Sales                                            …
                                Service                                       Ledger
                                                                                          Accounts
                                           Warranty               Marketing
                                                                                          Receivable
                 Customer
                 Service                              …
                                                                                                                  Finance


              Packaged
              Applications
                                       Sales
                                                                          Marketing
              Example Custom
              Workbench
              Applications
23
2
4




         Packaged: Configure and deploy pre-built applications

                                       Applications Portfolio
                                        Customer Performance
                                         – Sales Analytics
          Rich Analytic Content
                                        Supply Chain Performance
                                         – Procurement Analytics
                                        Workforce Performance
          Cross Enterprise Insight      – Workforce Core
                                         – Talent Analytics
                                        Financial Performance
                                         – GL Analytics
                                         – AR Analytics
                                         – AP Analytics




    24
Fast to build: Rapidly model and generate custom
          applications

                                  Traditional Framework
                                   Adaptive Application
                                   (AAF)

                                  Approach:
                                         GENERATED
                                                                          Adaptive
                                                                          Analytics
                                  MultipleReports and Coding
                                        BI Tools
                                       Authored BI                        “Information
     •   Reduce Time & Effort                                             Out”
                                                                   BI Author
                                                            Code
                                        GENERATED                                        BI Report

     •   Reduce Complexity &           Semantic Layer
                                        Semantic Layer
                                                                   BI Modeler
                                                                                         Assembler

                                                                                   Model &
         Bottlenecks                                        Code
                                                                                   Generate
                                           GENERATED
                                          Data Warehouse
                                           Data Warehouse                  Adaptive
                                                                           Warehouse
                                                                   Warehouse
                                                                   Designer“Data In”
                                                            Code
                                        GENERATED
                                                                                         Warehouse
                                        ETL Code
                                       ETL Code
                                                                                         Modeler
                                                                   ETL
                                                            Code   Developer




                                                                    Source
                                                                    Analyst
                                      Transaction    Custom
                                      Systems        Sources




25
Reduce the complexity and bottlenecks by eliminating the
     coding and integration of multiple tools

                       Model-driven      Speed design of the end-to-end BI application with
                       design            model driven user interfaces



                          Generated      In one-step generate the warehouse, BI semantic
     Fast to build        Warehouse      layer and ETL processes



                            Embedded       Automate generation and execution of ETL code
                            ETL Engine     for initial load and on-going change data capture
       Rapidly model
       and generate
       content

                           Generated       One-step generation of interactive reports,
                           end-user BI     guided exploration and BI content for the whole
                           experience      user community



26
Respond quickly to evolving business requirements

                      Extensible    Make changes to business rules, add new metrics
                      analytic
                      model
                                    and add new dimensions to meet business needs




                          Synchronized    Automatically update all levels of the BI
     Adaptable            change
                          management
                                          application to quickly implement changes from
                                          source to insight



                         Multiple
                         source          Incorporate new data sources with easy to use
       Easily adapt      system          mapping capability into a single application model
       and manage        support
       change

                      Library of
                      reporting
                                    Provide business users with rich set of interactive
                      content       reports to find the information they need



27
Deliver greater value day one and grow as you business
     demands


                        Self-service      Generated BI content is Cognos BI ready for self-
                        ready             service assembly in Cognos Business Insight
                        content
       Common
       Platform
                                            Use the industry leading Cognos BI capabilities
                           Add-on BI
                           capabilities
                                            like Mobile and Collaboration to expand the
                                            adoption and use of application content

       Extend with BI
       and other
       applications
                          Proven            Cost-effectively scale to large user
                          platform          communities with confidence




28
The Foundation for Insight

Financial Business Partner       Business Executive             Executive Mgmt                 LOB Manager


                                              Optimization

   Dashboard/                Reporting             Predictive              Planning &             Scenario
   Scorecard                 &Analytics      Planning and Forecasting
                                                    Modeling               Forecasting            Analysis

                                          Adaptive Application Framework




                                                                                                             Modeling
                                      Configurable Best Practice Content


   ProcurementGeneral Ledger Payables               Receivables         Sales        Talent      Workforce
     Analysis    Analysis    Analysis                Analysis          Analysis     Analysis     Analysis


                         Adaptive Analytical Systems Environment


       Budget         And More…                                           Planning And More…
                                                           Anysource

                                                      Data
IBM Cognos Analytic Applications
      Accelerate the Time to Richer Insight.
     Model-driven
     • Model driven application design
        capability from Source to Insight with     Packaged
        built in proven practices
     Adaptive and extensible framework
     • Respond rapidly to changing business        Fast to
        requirements, never outgrow the solution   build
     Automated generation
     • Reduce the need for specialist skills,
        time-intensive coding or complex manual    Adaptable
        change management processes
     Common dimension model                        Common
     • Provide integrated insight across
        multiple applications                      platform
     Enterprise-class platform
     • Avoid learning multiple tools and
        technologies. Take advantage of all
        innovation investment in market-leading
        Cognos BI



30
This slide deck is part of a recorded webinar.
   To view the FREE recording of this entire
 presentation and download the slide deck, go to
               www.senturus.com/recorded-webinars.php

You will find this—and many other recorded webinars-- under the “Business
                           Intelligence 101”
Additional Materials




32
Financial Analytics Content
                                              Business Drivers
            Planning Effectiveness         Performance Effectiveness                Payables Efficiency

              Receivables Risk                 Cash Management                              …



 Analysis Dimensions
   CHART OF ACCOUNTS                 Financial Performance          Account Analysis               Cash Management

  RESPONSIBILITY CENTER               Variance Analysis          Subledger                      Cash Flow and
                                                                   Distributions                   Position
                                      Segmentation
  COMPANY/ORGANIZATION                                            Account Inquiries              Cash Control
                                      Financial Ratios
    TRANSACTION TYPE

        VENDOR

      AGING RANGES
                                         Vendor Analysis           Customer Analysis             Process Management
         STATUS
                                      Key Vendor                 Key Customer                  AP Process
     PAYMENT TERMS                     Identification              Identification                 Management
       CUSTOMER                       Vendor Relations           Customer Relations            AR Process
                                                                                                  Management
       RISK RATING

        ANALYST
Procurement Analytics Content
                                              Business Drivers
          Price/Quality Balance          Supply Consistency             Cost Containment

                            Demand Planning                And More …



Analysis Dimensions
                                       SPEND ANALYSIS                      VENDOR ANALYSIS
 ORGANIZATIONAL UNIT
                                          Spend Classification               Key Vendor Identification
                                          Spend Comparisons                  Vendor Performance
 VENDOR


 PRODUCT


 BUYER                                 CONTRACT                             OPERATIONAL
                                       MANAGEMENT                           EFFECIENCY

 CONTRACT                                 Compliance                         Process Efficiency
                                          Contract Performance               Cycle Time
                                          Contract Opportunities
 ORDER TYPE
Sales Analytics Content
                                          Business Drivers
        Increase Revenue               Customer Retention                   Improve Forecast Accuracy

        Sales Force Effectiveness      Channel Optimization                 …



Analysis Dimensions
                                    SALES PIPELINE            SALES FORCE                   SALES
 ORGANIZATION
                                    PERFORMANCE               PERFORMANCE                   SEGMENTATION
                                     Pipeline Health           Sales Organization          Channel Analysis
                                     Pipeline Conversion        Performance                 Product Analysis
 CUSTOMERS                                                      Sales Representative        Customer Analysis
                                                                 Performance

 PRODUCTS

                                                CUSTOMER                     PRICING & PROGRAM
 CHANNELS                                       RELATIONS                    PERFORMANCE
                                                  Customer Service              Pricing Analysis
                                                  Fulfillment Efficiency        Marketing Program
 PLAN / FORECAST                                                                  Analysis
Workforce Analytics Content
                                  Business Drivers
          Aging Workforce        Workforce Visibility          Multi-Generational WF
        Top Talent Retention      Strategic Diversity              And More……


Analysis Dimensions

   GLOBAL VISIBILITY
                               WORKFORCE                TALENT                  TALENT
                                STRENGTH              ACQUISITION            DEVELOPMENT
                                                                              Global Progression
    DEMOGRAPHICS            Global Strength                                   Demographic Progression
                            Demographic Strength                              Diversity Progression
                                                    Global Hiring
                            Diversity Strength                                Top Talent Progression
      DIVERSITY                                     Demographic Hiring
                            Top Talent Strength                               Diversity Performance
                                                    Diversity Hiring
     EXPERIENCE
                                             TALENT               WORKFORCE
     TOP TALENT                             RETENTION            COMPENSATION
                                        Global Turnover           Global Compensation
     KEY TALENT
                                        Demographic Turnover      Demographic
                                        Diversity Turnover          Compensation
  MANAGEMENT LEVEL                      Top Talent Turnover       Diversity Compensation
                                                                  Pay for Performance
Talent Analytics Content
                                   Business Drivers
       Acquiring Top Talent       Retaining Key Talent          Learning and Growth
                     Talent Pool Readiness                  …
                                             Human Capital Capabilities
Analysis Dimensions
    ORGANIZATION
                               TALENT                            TALENT
                               ACQUISITION                       DEVELOPMENT
  SOURCE & CHANNEL              Talent Sourcing                  Global Learning
                                Talent Pool Availability         Development Programs
                                Cost to Acquire                  Learning Cost
    LEARNING TYPE               Time to Acquire                  Learning Effectiveness
                                Acquisition Effectiveness        Skills and Competencies

    KEY POSITIONS
                                    SUCCESSION                   TALENT RETENTION
   SKILL CATEGORY
                                Key Position Analysis              Source & Channel
                                                                     Turnover
                                Succession Pipeline
     LOCATIONS                  Succession Readiness               Skills & Competency
                                                                     Turnover
IBM Analytic Applications in Action

DEMO


        To view a free recoding of this demo, go to
                  www.senturus.com/recorded-webinars.php
       You will find this recording under the Business Intelligence 101 section.
            It is entitled Business Intelligence Applications Build vs. Buy.
This slide deck is part of a recorded webinar.
   To view the FREE recording of this entire
 presentation and download the slide deck, go to
               www.senturus.com/recorded-webinars.php

You will find this—and many other recorded webinars-- under the “Business
                           Intelligence 101”
Senturus Upgrade and Training Services

REMOVING THE RISK OF THE
COGNOS 10 UPGRADE &
MAKING THE MOST OF YOUR BI
SYSTEM
Senturus Cognos 10 Upgrade
Package


      Senturus
     Upgrades        In your
                                       $3,495
    Cognos 8 to    Development                     COGNOS
                                     Fixed Price
     Cognos 10     environment




   Contact sales@senturus.com for details
Senturus Training Options
• IBM Public Classroom Training
• Training from a Certified Partner, On-site or Public
• Custom On-site Training
• Small group Mentoring/Knowledge Transfer
• Remote/On-line Training
• Computer Based Training
• Upcoming Senturus Public Training Events…
Upcoming Senturus Training Classes
Course                           Date    Registration Link
Authoring Cognos 10 Active       8/23    http://senturus.com/training_h.php
Reports
Cognos 10 Business Insight –     8/25    http://senturus.com/training_h.php
Intro                            9/27
Cognos 10 Business Insight –     8/26    http://senturus.com/training_h.php
Advanced                         9/28
Report Studio – Beginning and    10/4    http://www.senturus.com/training_j.php
Intermediate Authoring
Report Studio – Advanced         10/6    http://senturus.com/training_m.php
Authoring
Report Studio – Authoring with   10/7    http://senturus.com/training_n.php
Multidimensional Data
Metadata Modeling (FM)           10/19   http://senturus.com/training_l.php
Upcoming Senturus Webinars (No
   charge)
Event                                 Date Registration Link
Cognos 10 Under the Hood              9/8    www.senturus.com/events.php
Cognos Metadata Modeling with         9/21   www.senturus.com/events.php
Framework Manager – Tips and Tricks
More Info….

BACK UP SLIDES
EXAMPLE: Accurately Maintain Historical Context
    2009            Store #23:                      2010
                    8,000 sq ft
                        Store gets remodeled



Accurate Historical Context:
                                                             Store #23:
    Year       Store ID Store
                        Size
                                    Revenue        Rev/
                                                   sq ft
                                                             20,000 sq ft
    2009       23         8,000     $500,000       $63
    2010       23         20,000    $1,300,000     $65

Report that uses Store Size attribute from ERP table:      Incorrect!
    Year       Store ID Store       Revenue        Rev/
                        Size                       sq ft
    2009       23         20,000    $500,000       $25
    2010       23         20,000    $1,300,000     $65
The Key: Measures, Dimensions & Hierarchies
                Calculations &
 Chart of
  Product       Consolidations                 Store Mgmt
 Accounts
   Line         Margin, Roll-ups…
                                                 Store
  Account                                         DM
      …         Measures / Facts                  RM
  Including                                       …
                Amount = $
    Misc.
   Rollups      Units = xxx
                Headcount, etc.


                                                 Store
 Versions
 Scenarios     Date                 Dept        Store
                                                District
                Date                 Dept       Region
   Actuals
               Period             Incl. non-      …
   Budget
  Forecasts      Qtr                 store
     …          Year                rollups
                 …
This slide deck is part of a recorded webinar.
   To view the FREE recording of this entire
 presentation and download the slide deck, go to
               www.senturus.com/recorded-webinars.php

You will find this—and many other recorded webinars-- under the “Business
                           Intelligence 101”
49   49

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Business Intelligence Applications: Build or Buy Evaluation and IBM Cognos Demo

  • 1. Business Intelligence Demystified Series Business Intelligence Applications Build vs. Buy August 18, 2011 Presented by Senturus, Inc. Helping Companies Learn From the Past, Manage the Present and Shape the Future
  • 2. Today’s Agenda • Welcome and Introduction • Recap- Business Intelligence System Approaches • Recap- Why Integrated Data Marts/Warehouse? • How do I get there? - Three Options • Pre-packaged Systems – A Historical Overview • IBM Analytic Applications • Demo • Next steps • Q&A and Wrap-up
  • 3. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “Business Intelligence 101”
  • 4. Today’s Format • Demonstration will begin shortly • Please submit questions via the GoToWebinar Question pane in the GoToWebinar control panel • We will address questions LIVE at the conclusion of the presentation, so if you do not get an immediate response, please HOLD ON! • We will try to answer EVERY question via email if we do not get a chance to respond while you are attending the Webinar
  • 5. Welcome and Introduction • Today’s Presenters: John Peterson Co-Founder, Chairman & COO Senturus Jamie Kreppein IBM Cognos Analytic Application NA Partner Manager IBM Jonathan D'Sa Application Product Management IBM
  • 6. Who is Senturus ? • Consulting firm specializing in Corporate Performance Management – Business Intelligence and Enterprise Planning – Platform-independent – Currently IBM Premier Solutions Partner – Cognos Platinum Partner 2002-2008 • Solution & Service Offerings – Pre-built solutions – Complete project implementations – Assessment and Roadmap consultations – Training: • Classroom, Onsite, Remote, Mentoring, Workshops & Webinars • Led by professional trainers and seasoned consultants
  • 7. A few of our 450+ Clients
  • 9. Option 1: Report directly from the Source Systems Standard Standard Reports Reports Planning Data Self-service Reporting Standard & Analysis Source Systems of Record Reports Excel & Access ERP Data “GLUE” ODBC Link Dashboards/ Scorecards Labor Data Standard Reports Other Sources
  • 10. Option 2: Subject Area “Pseudo-marts” Threshold Alerting Planning Standard Reports “Universe” Planning Data Planning Data Querying Sales Ad hoc “Warehouse” “Universe” Self-service Reporting & Analysis Source Systems of Record More Web Portal Slicing & Dicing Finance Excel ERP Data ERP Data “Universe” “Warehouse” Dashboards/ Dashboard Authoring Scorecards HR “Universe” … Authoring Labor Data Labor Data Report “Warehouse” Other “Universes” Other Sources Other Data “Warehouse” Excel
  • 11. Option 3: Integrated Business Process Dimensional Models or Data Marts Threshold Alerting Standard Reports Single Version of the Truth Planning Data Querying Data Warehouse Ad hoc Self-service Reporting Data Abstraction Model & Analysis Source Systems of Record Web Portal Slicing & Dicing Data Integration ERP Data Dashboards/ Dashboard Authoring Scorecards Conforming Authoring Labor Data Report Business Process Dimensional Models Threshold-based Alerts Information Security Other Sources
  • 12. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “Business Intelligence 101”
  • 13. Recap WHY INTEGRATED DATA MARTS OR WAREHOUSES?
  • 14. Why integrated Data Marts or Warehouse? 1. Enhances Reporting Performance and Flexibility – Data Marts are organized as denormalized data structures for speed and ease of Reporting vs. Transactional system. – Offloads the transactional system of reporting requests – Drill-to-detail (regardless of data location) 2. Enables Data Integration or Cross Business Analysis – Enables analysis across business processes and functional areas – Allows data from multiple sources to be integrated into one source of truth with common dimensionality (GL, Planning, Payroll, Sales) – Discussion of conformed dimensions – Example: Budget vs. Actuals 3. Allows Historical Data and Trend Analysis – Captures historical perspective vs. snapshot in time. (ex.Sq ft) – Allows shifts in sources systems seamlessly
  • 15. Why integrated Data Marts or Warehouse? (continued) 4. Allows for Automation of business rules & transformations to human-readable information – Insulates Business Users from cryptic structures and changes in the source systems – Discussion of Transformation Layers 5. Allows for Additional org/hierarchy rollups & groupings not provided by source systems – ALWAYS needed, never 100% supported by sources – Should be table driven Manual Fragile Vlookups Macros Effort
  • 16. Why integrated Data Marts or Warehouse? (continued) 6. Flexible Architectures enables reporting flexibility, i.e. the right tool for the right job – Robust Reports for operational needs (plus, automatic delivery) – Cubes for analytics, what if and scenarios – Ad Hoc Reporting – Dashboards & Scorecards for Management 7. Empowers Business User Self Service through any of the avenues from above – Provides the ability to drill into the “Why?”
  • 17. OK, I’m sold…. How to do I get there? Three Options • Custom-built Data Mart(s) or Warehouse • Vendor-Supplied “Pre-built” Data Mart(s) or Warehouse • Flexible Applications & Frameworks
  • 19. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “Business Intelligence 101”
  • 21. IBM Analytic Applications in Action DEMO To view a free recoding of this demo, go to www.senturus.com/recorded-webinars.php You will find this recording under the Business Intelligence 101 section. It is entitled Business Intelligence Applications Build vs. Buy.
  • 22. Reduce time, cost and skills required to deliver sustainable BI applications organization-wide Packaged Configure and deploy pre-built applications Fast to build Rapidly model and generate custom applications Easily manage change from data source to user Adaptable insight Common Extend with BI and other applications platform 22 Accelerate the Time to Richer Insight.
  • 23. Start Anywhere, Go Anywhere Start with your business priorities and confidently grow across your organization Operations Product Development Human … Logistics Resources Work Asset Inventory Mgmt Mgmt Workforce … Talent Procurement Projects Workforce Accounts Field Service IT Core Payable Customer General Sales … Service Ledger Accounts Warranty Marketing Receivable Customer Service … Finance Packaged Applications Sales Marketing Example Custom Workbench Applications 23
  • 24. 2 4 Packaged: Configure and deploy pre-built applications Applications Portfolio  Customer Performance – Sales Analytics  Rich Analytic Content  Supply Chain Performance – Procurement Analytics  Workforce Performance  Cross Enterprise Insight – Workforce Core – Talent Analytics  Financial Performance – GL Analytics – AR Analytics – AP Analytics 24
  • 25. Fast to build: Rapidly model and generate custom applications Traditional Framework Adaptive Application (AAF) Approach: GENERATED Adaptive Analytics MultipleReports and Coding BI Tools Authored BI “Information • Reduce Time & Effort Out” BI Author Code GENERATED BI Report • Reduce Complexity & Semantic Layer Semantic Layer BI Modeler Assembler Model & Bottlenecks Code Generate GENERATED Data Warehouse Data Warehouse Adaptive Warehouse Warehouse Designer“Data In” Code GENERATED Warehouse ETL Code ETL Code Modeler ETL Code Developer Source Analyst Transaction Custom Systems Sources 25
  • 26. Reduce the complexity and bottlenecks by eliminating the coding and integration of multiple tools Model-driven Speed design of the end-to-end BI application with design model driven user interfaces Generated In one-step generate the warehouse, BI semantic Fast to build Warehouse layer and ETL processes Embedded Automate generation and execution of ETL code ETL Engine for initial load and on-going change data capture Rapidly model and generate content Generated One-step generation of interactive reports, end-user BI guided exploration and BI content for the whole experience user community 26
  • 27. Respond quickly to evolving business requirements Extensible Make changes to business rules, add new metrics analytic model and add new dimensions to meet business needs Synchronized Automatically update all levels of the BI Adaptable change management application to quickly implement changes from source to insight Multiple source Incorporate new data sources with easy to use Easily adapt system mapping capability into a single application model and manage support change Library of reporting Provide business users with rich set of interactive content reports to find the information they need 27
  • 28. Deliver greater value day one and grow as you business demands Self-service Generated BI content is Cognos BI ready for self- ready service assembly in Cognos Business Insight content Common Platform Use the industry leading Cognos BI capabilities Add-on BI capabilities like Mobile and Collaboration to expand the adoption and use of application content Extend with BI and other applications Proven Cost-effectively scale to large user platform communities with confidence 28
  • 29. The Foundation for Insight Financial Business Partner Business Executive Executive Mgmt LOB Manager Optimization Dashboard/ Reporting Predictive Planning & Scenario Scorecard &Analytics Planning and Forecasting Modeling Forecasting Analysis Adaptive Application Framework Modeling Configurable Best Practice Content ProcurementGeneral Ledger Payables Receivables Sales Talent Workforce Analysis Analysis Analysis Analysis Analysis Analysis Analysis Adaptive Analytical Systems Environment Budget And More… Planning And More… Anysource Data
  • 30. IBM Cognos Analytic Applications Accelerate the Time to Richer Insight. Model-driven • Model driven application design capability from Source to Insight with Packaged built in proven practices Adaptive and extensible framework • Respond rapidly to changing business Fast to requirements, never outgrow the solution build Automated generation • Reduce the need for specialist skills, time-intensive coding or complex manual Adaptable change management processes Common dimension model Common • Provide integrated insight across multiple applications platform Enterprise-class platform • Avoid learning multiple tools and technologies. Take advantage of all innovation investment in market-leading Cognos BI 30
  • 31. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “Business Intelligence 101”
  • 33. Financial Analytics Content Business Drivers Planning Effectiveness Performance Effectiveness Payables Efficiency Receivables Risk Cash Management … Analysis Dimensions CHART OF ACCOUNTS Financial Performance Account Analysis Cash Management RESPONSIBILITY CENTER  Variance Analysis  Subledger  Cash Flow and Distributions Position  Segmentation COMPANY/ORGANIZATION  Account Inquiries  Cash Control  Financial Ratios TRANSACTION TYPE VENDOR AGING RANGES Vendor Analysis Customer Analysis Process Management STATUS  Key Vendor  Key Customer  AP Process PAYMENT TERMS Identification Identification Management CUSTOMER  Vendor Relations  Customer Relations  AR Process Management RISK RATING ANALYST
  • 34. Procurement Analytics Content Business Drivers Price/Quality Balance Supply Consistency Cost Containment Demand Planning And More … Analysis Dimensions SPEND ANALYSIS VENDOR ANALYSIS ORGANIZATIONAL UNIT  Spend Classification  Key Vendor Identification  Spend Comparisons  Vendor Performance VENDOR PRODUCT BUYER CONTRACT OPERATIONAL MANAGEMENT EFFECIENCY CONTRACT  Compliance  Process Efficiency  Contract Performance  Cycle Time  Contract Opportunities ORDER TYPE
  • 35. Sales Analytics Content Business Drivers Increase Revenue Customer Retention Improve Forecast Accuracy Sales Force Effectiveness Channel Optimization … Analysis Dimensions SALES PIPELINE SALES FORCE SALES ORGANIZATION PERFORMANCE PERFORMANCE SEGMENTATION  Pipeline Health  Sales Organization  Channel Analysis  Pipeline Conversion Performance  Product Analysis CUSTOMERS  Sales Representative  Customer Analysis Performance PRODUCTS CUSTOMER PRICING & PROGRAM CHANNELS RELATIONS PERFORMANCE  Customer Service  Pricing Analysis  Fulfillment Efficiency  Marketing Program PLAN / FORECAST Analysis
  • 36. Workforce Analytics Content Business Drivers Aging Workforce Workforce Visibility Multi-Generational WF Top Talent Retention Strategic Diversity And More…… Analysis Dimensions GLOBAL VISIBILITY WORKFORCE TALENT TALENT STRENGTH ACQUISITION DEVELOPMENT Global Progression DEMOGRAPHICS Global Strength Demographic Progression Demographic Strength Diversity Progression Global Hiring Diversity Strength Top Talent Progression DIVERSITY Demographic Hiring Top Talent Strength Diversity Performance Diversity Hiring EXPERIENCE TALENT WORKFORCE TOP TALENT RETENTION COMPENSATION Global Turnover Global Compensation KEY TALENT Demographic Turnover Demographic Diversity Turnover Compensation MANAGEMENT LEVEL Top Talent Turnover Diversity Compensation Pay for Performance
  • 37. Talent Analytics Content Business Drivers Acquiring Top Talent Retaining Key Talent Learning and Growth Talent Pool Readiness … Human Capital Capabilities Analysis Dimensions ORGANIZATION TALENT TALENT ACQUISITION DEVELOPMENT SOURCE & CHANNEL Talent Sourcing Global Learning Talent Pool Availability Development Programs Cost to Acquire Learning Cost LEARNING TYPE Time to Acquire Learning Effectiveness Acquisition Effectiveness Skills and Competencies KEY POSITIONS SUCCESSION TALENT RETENTION SKILL CATEGORY Key Position Analysis Source & Channel Turnover Succession Pipeline LOCATIONS Succession Readiness Skills & Competency Turnover
  • 38. IBM Analytic Applications in Action DEMO To view a free recoding of this demo, go to www.senturus.com/recorded-webinars.php You will find this recording under the Business Intelligence 101 section. It is entitled Business Intelligence Applications Build vs. Buy.
  • 39. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “Business Intelligence 101”
  • 40. Senturus Upgrade and Training Services REMOVING THE RISK OF THE COGNOS 10 UPGRADE & MAKING THE MOST OF YOUR BI SYSTEM
  • 41. Senturus Cognos 10 Upgrade Package Senturus Upgrades In your $3,495 Cognos 8 to Development COGNOS Fixed Price Cognos 10 environment Contact sales@senturus.com for details
  • 42. Senturus Training Options • IBM Public Classroom Training • Training from a Certified Partner, On-site or Public • Custom On-site Training • Small group Mentoring/Knowledge Transfer • Remote/On-line Training • Computer Based Training • Upcoming Senturus Public Training Events…
  • 43. Upcoming Senturus Training Classes Course Date Registration Link Authoring Cognos 10 Active 8/23 http://senturus.com/training_h.php Reports Cognos 10 Business Insight – 8/25 http://senturus.com/training_h.php Intro 9/27 Cognos 10 Business Insight – 8/26 http://senturus.com/training_h.php Advanced 9/28 Report Studio – Beginning and 10/4 http://www.senturus.com/training_j.php Intermediate Authoring Report Studio – Advanced 10/6 http://senturus.com/training_m.php Authoring Report Studio – Authoring with 10/7 http://senturus.com/training_n.php Multidimensional Data Metadata Modeling (FM) 10/19 http://senturus.com/training_l.php
  • 44. Upcoming Senturus Webinars (No charge) Event Date Registration Link Cognos 10 Under the Hood 9/8 www.senturus.com/events.php Cognos Metadata Modeling with 9/21 www.senturus.com/events.php Framework Manager – Tips and Tricks
  • 46. EXAMPLE: Accurately Maintain Historical Context 2009 Store #23: 2010 8,000 sq ft Store gets remodeled Accurate Historical Context: Store #23: Year Store ID Store Size Revenue Rev/ sq ft 20,000 sq ft 2009 23 8,000 $500,000 $63 2010 23 20,000 $1,300,000 $65 Report that uses Store Size attribute from ERP table: Incorrect! Year Store ID Store Revenue Rev/ Size sq ft 2009 23 20,000 $500,000 $25 2010 23 20,000 $1,300,000 $65
  • 47. The Key: Measures, Dimensions & Hierarchies Calculations & Chart of Product Consolidations Store Mgmt Accounts Line Margin, Roll-ups… Store Account DM … Measures / Facts RM Including … Amount = $ Misc. Rollups Units = xxx Headcount, etc. Store Versions Scenarios Date Dept Store District Date Dept Region Actuals Period Incl. non- … Budget Forecasts Qtr store … Year rollups …
  • 48. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “Business Intelligence 101”
  • 49. 49 49