2. BUSINESS OVERVIEW
Textile recycling is the method of reusing or reprocessing used clothing, material
and clothing scraps from the manufacturing process..
My business will launch its services in many cities by associating with agents to
coordinate & guide there cycling business. Me and my business will market its
services through these agents & sub-partners by various sources including
Internet.
For consumers the most common way of recycling textiles is reuse through
reselling or donating to charity. This can change, people do not get anything in
return, and if an offer is made to them that will benefit them, everyone is bound
to take it up.
Our firm will also have its own website that will provide complete information
about the company, our various plans and how a person can contact us and give
his/her personal details, so that we can contact him.
3. VISION
Collecting, grading and brokering waste to organize the recycling
industry in India.
Building inclusive community where everyone belongs and
participates to help the world sustain the natural resources.
At the core of our vision is a commitment to reducing waste
and minimizing our environmental footprint.
4. MISSION
To ensure the financial well-being of our business.
Alternative for the disposal of cloths.
In addition, we hope to build in the consumer a
positive feeling about the feasibility of using
recycled cloths.
6. 15 YEAR PLAN FOR BUSINESS
Establishment and Growth (Years 1-3).
Scaling and Market Penetration (Years 4-7).
Diversification and Innovation (Years 8-11).
Global Leadership and Sustainability (Years 12-15).
7. 4P`s MARKETING MIX
PRODUCT PRICE PROMOTION
PLACE
Offer a diverse range of
recycled clothing
products that appeal to
different target
markets, including
men, women, and
children.
Ensure that the
products are of high
quality, fashionable,
and made from
environmentally
friendly materials.
Consider factors such
as production costs,
brand positioning, and
perceived value by the
target audience.
Offer pricing options
that cater to different
customer segments,
such as budget-
friendly basics and
premium designer
pieces.
Establish a strong
distribution network
that makes recycled
clothing accessible to
customers through
various channels,
including online stores,
physical retail
locations, and
partnerships with other
retailers.
Consider pop-up shops,
eco-friendly boutiques,
or sustainable fashion
events to reach niche
markets and generate
buzz.
- Utilize social media
platforms, influencer
partnerships, and content
marketing to raise
awareness and engage with
the target audience.
- Collaborate with eco-
conscious organizations,
fashion bloggers, and
environmental activists to
amplify the brand message
and reach a wider audience.
8. Products or services
Recycled Clothing.
Customization Services.
Eco-Friendly Packaging.
Repair and Alteration Services.
9. TARGET AUDIENCES
Environmentalists and Eco-conscious Consumers.
Budget-Conscious Shoppers.
Vintage Collectors.
Educated Consumers.
(By targeting these audiences effectively, businesses in the recycled market can maximize their
reach and impact, while also contributing positively to environmental conservation efforts.)
11. EXPECTED RETURN
Global Market Size
Market Segmentation
Consumer Spending
Innovation and Branding
Market Competition
(Overall, while it's difficult to provide an exact revenue figure in points, the recycled
clothing market is expected to continue growing in size and importance as
sustainability becomes increasingly central to consumer preferences and industry
practices.)