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Adept Incorporated LTD
Growing concerns of excessive consumerism has created a necessity of
recycling and restoration. This organization aims at bridging a platform
between the two, while informing and collaborating with a local
community/network for mutual benefit. It is possible to give new life to old
objects and discover new purposes in everyday objects, recycled, re-
purposed and re-furbished. With the expectation of blending this necessity
with concepts of high art and design, this organization aims at becoming
sustainable within the first year. This project can be used as a template for
the possibility of extension and expansion in other communities.
I. Executive Summary
Adept Incorporated LTD, (“the Organization”) registered on the 24th
February
2015 under the company formation type 74100 specialized design activities. It
is intended to be formed as an institution that uses art and design combined
with recycling and re-purposing to create final life products, workshops,
tutorials, and promote collaboration. The project consists of 3 stages of
development, which once complete will form a cultural centre that is
sustainable, ecologically sound and generates a public service through
collection of materials and mediation of information to its
customers/collaborators.
Business Description
The organization is to be organized as a sole trader using the trading name
Adept INC. LTD, promoted by Lily Luz. This project aims to create an
institution that operates through artistic instruction for sustainability as a main
goal. Adept INC. LTD. is looking for a platform space or corporation to
develop exposure and the possibility of connecting and involving other
creative individuals needs a space to showcase the outcome of these
collaborations.
Plan for Sustainability
The organization has developed a plan as a business to maintain itself afloat
after the initial start-up investment proposed. Initially the organization will
appeal to corporations and other companies to buy the proposed recycling
ideas as a temporary/permanent change in their practices, a very basic
example is changing free plastic bags for free designed final life bags with the
idea of eradicating discard-able material. These collaborations will provide
exposure for the artists involved and establish future partnerships with our
aiding companies. While the organization searches for a
permanent/temporary location to showcase/platform, we aim at distributing
workshops to schools, community centres and colleges to educate them
about our practices and our mission. The shop will showcase recycled goods,
home furnishings and other final-life products created from our
donated/recycled resourcing. Our wall space, and marketing will expand to
create exposure to our collaborators and upcoming artist that require
opportunity to display their works. These products, together with private
tutoring, small workshop sessions and eco-development collaborations are
aimed at funding the expansion of the project into a larger institution that has
multiple instructors and a part-time café, where we aim at hosting
collaborative music events and other exposure.
Mission
re-claim
re-process
re-store
Our mission is to create a platform for creative and collaborative
experimentation, using elements art and design to promote eco-sustainability.
Vision
resilience
minimization
sustainability
Our vision is to be a catalyst for consumption minimization and recycling by
promotion of empowerment through knowledge and its application and
restoration.
Values
salvage and reduction
eradication of obsolescence
self-sufficiency
collection and re-distribution
waste-management
cultural interchangeability
instruction and accessibility to information
precautionary/preventative
Mottainai (waste not/want not) Buddhist
Santosha (contentment and satisfaction) Hindu
Organizational Structure
Ideal structure year 0-year 2
Founder/Operations/
HR-PR
Accountant
(consultant)
Resources (consultant)
Ideal structure after year 2
Founder
Accountant (consultant) HR/PR
Resources (consultant) Operations Marketing
Budget Delegation
The total funding request is for a 23000GPB grant for the period of June/July
2015 until June/July 2016.
The funding proceeds will be used as follows:
lease of property (600/900pcm=7200pa/10800pa)
business accountant (575 plus VAT/650 plus VAT)
collection services/removals (45pcm/54pcm =550pa/650pa)
online marketing/p2p marketing (30pcm/50pcm=360pa/600pa)
materials (by donation/recycling/up-cycling = 0pa)
seasonal/temporary staff (volunteers/intern-ships/collaboration)
relative total = 8664/12696 averaging 10680 GBP P/A
this is exclusive of living costs/transport costs for volunteer staff
(operations/HR-PR) (500pcm=6000pa) x2= (1000pcm=12000pa)
Description Per calendar Month Per Annum
Lease of property 600/900 GBP 7200/10800 GBP
Business Accountant
(consultant)
47/54 GBP 575 plus VAT/650 plus
VAT
Collection/Resources
(consultant)
45/54 GBP 550/650 GBP
Marketing 30/50GBP 360/600 GBP
Materials donations/recycling/up-
cycling
0 GBP
Staff (volunteer)
Operations
500 GBP 6000 GBP
Description Per calendar Month Per Annum
Staff (volunteer)
PR/HR
500 GBP 6000 GBP
Total Min/Max= 20685/24700 GBP
Average = 22693 GBP
Asking grant of 23000 GBP starting from June 2015 (please note the loan
interest on such a sum as of January 2015 start at 5.4%-14.9% in London,
UK by Barclays Bank)
II. Institutional/Business Summary
The business is a start-up organization, providing clients and collaborators
with recycled goods, design décor and other home furnishings. Amidst our
products our organization aims at providing tutorial materials in store, online
and as a service. These services include private tutoring and practical
instruction, workshops, restoration and art consultancy. Aided by our
collaborators we aim at establishing a platform for new coming
artists/musicians and other art practitioners to showcase their
work/performances/ideas at our workshops and in store.
Industry overview
Initially one person operation, with the intention of expansion and
collaboration. Currently creating hand-crafted recycled home/wall/wear
design, expansion of self-promoting online and in social media to establish
network for sourcing collaborators. Aims to include other local/national self-
starters in same industry as a mutual business exposure benefit. Products will
benefit from commercial interest, as well as its value as an ecologically sound
product and its uniqueness as a one of a kind art-form. With the expansion of
our network we aim at providing services of restoration, as well as instruction
of skill through workshops online, and in store.
Seasonal factors
This organization is influenced greatly by the seasonal factor. This factor is
considered carefully when making course curriculum for the workshops
keeping in mind that holidays allow for targeted possibility. School holidays
also allow the opportunity of making matinee and junior day projects.
University and School holidays will open up the possibility for students who
are interested in art/business/education to come and intern/volunteer at our
locations.
Making projections and estimations for revenue and sales, seasonal
influences are expected to expand the target audience and increase
instructional periods.
Position in the Industry
The location is crucially based surrounding and concerning a community, so
that it may fully benefit from the synergy of its necessary components, such
as the collection of resources, network and collaborators, etc. Interest in
being located close to a college/university/school expands into a young and
interested clientèle. Interest extends to anyone who has an interest giving
recycled goods a final-life product as a form of sustainable design, while
keeping true aesthetic design and functionality, can benefit from instruction as
well as personalization. The importance of this organization is to provide a
platform for information, instruction and artists to collaborate and expose their
work/ideas.
Legal Issues
The organization is in the process of applying and securing patents and
trademarks for the products and processes of the business/services in
accordance with statutory requirements.
III. Marketing Summary
Target Markets
The main target markets for the business/organization include anyone
interested in recycling, design, crafts, furnishings and the usual/unusual.
Service- workshop/restoration/consultancy/curation, Retail- shop/web-shop,
Civil- collection/removals.
The organization intends to provide home furnishings for art and design
lovers, as well as curious appreciators of the subject, while providing a
product that is of high quality and inexpensive to create/restore, and meets
the standard that one would expect from sustainable and functional design.
To seek the most beneficial market segments in the target markets overall,
the organization will focus on the following areas within the target market:
industrial proximity, educational institution proximity and community
definitions.
Online networking is of crucial importance as it can generate international
interest through social media, which have demonstrated an increase in
popularity as reported by our initial market research. We have done this
research by opening up a page for the group online (Facebook) which
reached a following of 500 people within the first week. The page now has a
solid following of 886 people since its founding in August 2014. The possibility
of expanding internationally through cooperation within artists can also bring
a new influx of customers by facilitating import and exposure for our
associates. Proximity to nearby universities provides the possibility of
cooperation with interns/volunteers that need Graduation Assignments/Intern-
ships for optimization of business or expansion plans as business concepts of
their own, furthering our network in all aspects of industry, as a mutually
beneficial business relationship.
Furthermore proximity to schools/students can implement a necessary
understand and concern for ecologically sound design and responsibility of
recycling and a change of attitude towards consumption and rather geared
toward education/instruction. If there is a possibility to build young interest
and involvement in this catalyst of sustainability through recycling, it is of
utmost necessity to continue this platform for the development of
experimentation, research and development, as an exchange stage of ideas.
Competition
Customer choice of services in this industry is based on sustainability. Our
products support recycling and hand-crafted above factory-manufactured
goods which take away the personality and intention of the artisan, and the
organic characteristic of something human-made for humans. Our products
will be created by the operative and extended by the surplus of the students
from private tutoring and/or workshops. Our standards of visual and
emotional appeal extends to up-cycling products such as that of restoration,
rather than discarding a product because its function has ended, and this can
be done as a service in store by commission/on demand.
Similar competition includes antiques shops and art boutiques, second hand
or reclaimed retail. Our products are one of a kind, and unique each in its own
way, which is a shopping experience that is incomparable. In addition to the
retail competition the possibility of making, or learning to make the product
you are interested in purchasing appeals to a different customer perspective
(teach a man to fish philosophy). There are few, if any organizations that
follow these principles as a basic expansion/development strategy. Find
successful inspirations to similar projects in the section titled
Basis/Influences.
Services
The organization intends to provide exceptional, personalized services, which
will be the crucial factor in building and protecting the brand within the
community, but also to promote collaboration and expansion of network. The
organization intends to handle customer concerns and issues with a customer
oriented focus with the intent of providing timely resolution and preventing the
loss of customers.
Marketing plan
The marketing plan relies emphasis on its network. All social media points of
access will provide platforms for communication and collaboration between
parties.
Collaboration as a way of marketing is also greatly encouraged. We aim to
find artist and contributors looking for both exposure and opportunity to
interact and inspire. Collaborations between artists and corporations is the
expected result of these interactions. I will use an example for such
collaborations, artists and designers looking for exhibition space/live in
studios collaboration with Guardianship Housing Schemes, or artists
designing graphics for recyclable final-life shopping bags for a retail
supermarket brand. We aim that these collaborations will increase our
marketing public in a wider scale as well as marketing our collaborators in
turn at our platform, as so to find solutions for both ecological and social
necessities, while maintaining a creative and problem solving approach every
step of the way.
Marketing will also be focused on capturing interest while educating the
curious, this will be done by the website, social media, search engine
optimization, word of mouth and after establishment of the workshop,
recycled paper pamphlets and instructional booklets.
Market/Public Size
Initially geared towards a community or municipality, with the possibility of
personalization towards each of the biggest concerns of the locality. Market
size initial expectancy is small but expected to be more extensive through
cooperation with schools and youth centres, colleges, technical schools,
training centres, retirement homes, care centres, churches and any interested
walk-in individuals, or private/group learners.
The location of the project aims to be more of a cultural centre than a
retail/services facility.
Aimed at anyone 6-75 years of age, interested in Art & Design, sustainability,
creative craft, learning a skill-set, ecological development, meeting and
interacting with people, gaining exposure, volunteering to build experience,
contributing to the development of the project whether it be instructors/tutors
or interns, guest lecturers, guest artists, guest musicians, as well as general
retail and art sales.
IV. Strategy and Implementation Summary
The Organization plans the following tactics as a part of sales/services
promotion:
Direct Sales
Print Advertising
Online Marketing
Point-of-sale advertising
Sections
The sections mentioned below are aimed to work together in time to both
produce and generate the materials, and interest needed to continue the
project. It is understood that during the start of the organization until the end
of year 2, only the shop and workshop are going to be established. This is
necessary to generate enough funds to develop and expand the Café, which
will extend audience, market and collaborators, including food, drink and
music associations. The Network has already been established, although it is
still in a growing phase, and has a projected expectancy to continue
indefinitely.
-The Workshop
The workshop will consist of stations that will have small group lessons.
There are different stations and these produce different works (etc. kitchen,
woodwork, computer lab, crafts room, textiles, painting/drawing,
ceramics/kiln)
According to the layout the stations
being closer to some will be
beneficial, however the kitchen is
intended on being placed outside the
studios because of its proximity to
the Café(discussed later), but also
for hygiene reasons.
Lessons can be booked privately or in a group,
and are hourly-based. These will
be free and available to all, with the requirement that the attendee produce
excess of the final product. (so they may take one home, and one remains in
the shop to be sold to sustain the project and its volunteers).
It is through donations and collaboration with local industry and shops that we
will obtain materials for these lessons (ex. Donations of woodcuts, skip
furniture, clothing/textile, paper, plastics) which is intended to collect
weekly/quarterly/monthly as best suits our partners. In return for these
donations we will advertise our partners and promote their business at our
premises, websites and upcoming events.
-The Shop
The Shop is the walk-in workshop gallery. Everything being sold in the shop,
can be learned in the workshop, and the sale of these products (made by our
attendees) help the whole project to be sustainable.
There is the intention of making the lessons available online, and even as a
kit for sale to do at home, wherever possible, the kit will contain the materials,
and these can also be ordered online for home delivery . These kits and
tutorials are still under the development phase.
The Shop is the door of the
project to the public, it
needs to bring attention
and constantly be
updated. The Shop will
have stairs leading up to
the workshop.
The shop is expect to sell unique hand-made or restored furniture, craft,
clothing, art and food products. As well as displaying the works of aspiring
artists on the wall and surfaces, these will be our collaborators, or attendees.
Appointments for the Workshops will be booked at the shop in person, online
or by phone.
-The Café
The café is to be a gathering spot for
attendees as well as a gallery
space for aspiring artist collaborators
and is expected to host future
music and entertainment selective
events.
The café will serve various coffees,
teas and juices made to order at
the bar by the barista, and there
will be a few snacks and
sandwiches for consumption on
the premises.
A section of products for sale such
as jams, conserves and breads will
be for sale at the café. These will
be produced during classes
organized at the workshop.
The furniture and decoration of the café is to follow our recyclable theme, and
will feature pieces made by our workshop and attendees.
The café will also host small events to promote the workshop and gallery on
selected dates
-The Network
The network has been initially established via the artist's original webpage,
online shop and blog. In addition to the Facebook, Twitter and Google Plus
pages, additional platforms need to be established and maintained
daily/weekly through Hootsuite.
These include: Ebay, Amazon, Etsy, Pinterest, Dribbble and Craftsy.
A crowd-funding page must also be established, if the grant sum is not
granted, and if we would like to give the organization a well-deserved boost in
its first year to assure self-sufficiency within the second year of establishment.
A financial and statistical strategy needs to be measured via Baremetrics or
Stripe for customer/market statistics, in order to provide adequate/accurate
number and growth provisions.
Short-term Goals
-Awaiting Patenting and Trademarks application/approval
-Build network online and in social media to create mutual and collaborative
relationships
-Build interest in our project and apply market search in areas of interest for
establishment.
-Build stock for first year retail, as so to concentrate on curriculum and private
/workshop instruction development
-Appeal for donation of materials, second hand equipment and collection of
resources before and after establishment of organization.
long term-goals
Phase 1
2014 – idea & founding
establishment of business and drafting proposals, establishment of
collaborators
2015 – funding & administration
2016 – establishment & improvisation
aim for sustainability during half of first year
Phase 2
2017 – business analysis & implementation
aim at paying our staff at this point and having a lasting relation with our
collaborators
2018 – expansion plan & research
Targets
Introduction to the project/business
Launch of Network
Research into Collaborators and plan of approach
Acquisition of Collaborators
Business proposal
Draft of academic outlines (workshop)
Government Aid Appeal
Collection of materials (collaborators)
Acquisition of Licenses
Launch of Shop
Launch of Workshop
Launch of Café
Implementation of Magazine/e-zine
After year 1- analysis of business and improvement of business efficiency
Materials
Our materials will be sourced through collection of donations as a main point
of supply. We will contact collaborating companies/corporations within the
local vicinity and arrange collection as a disposal service as well as a
marketing relationship with the donors. We will advertise their collaboration
within our website, and after the location is established, in store and at any
event organized. We aim to continue this relationship through the duration of
the project, and encourage our collaborators to advertise our cause in return,
but this is not a requisite.
The materials sourced monthly will include: paper, plastic, metals, tins, glass,
wood and pallets, all sorts of furniture in any condition, cloth and stationary,
will be sought by possible contributors, although any other material not listed
above that can be donated will be welcomed regardless.
Materials that will be sourced at the beginning of the project will include any
tools and accessories such as nails, bolts,etc.; office equipment, that can be
collected at the donors convenience. Websites such as “Free-cycle”(an up-
cycling re-distribution platform) and removals companies will be our first-point
of contact.
Plan of Action
The Plan of Action consists of 3 phases:
Development – expected completion: June/July 2015
Collaboration – expected completion: November/December 2015 (initial
phase), ongoing thereafter.
Allocation – expected completion April/May 2016 (initial phase), ongoing
thereafter.
Through the phase of Development, the project aims to appeal to funding,
research collaborators and approachability, medium collection, marketing
campaigns and press releases. This will include grant financing, and crowd-
funding appeal to collaborations/donations by artists/corporations to the
project.
Through the phase of Collaboration, the project aims to establish
collaboration relationships, deal with donors and establish a basis for
resource and material collection and delegation. This step constitutes
strengthening marketing to support our donors/collaborators with due
exposure. At this time, we will be going to schools/workshops and colleges to
present discussions/workshops and activities to promote the project as well
as teach a skill and build interest in both creativity and collaboration, with a
large emphasis on recycling and the youth.
Through the phase of Allocation, the project aims to establish a location,
close lease deals and further our expansion plan into a culture centre,
workshop, community house where ideas, creativity and people can interact.
A big part of this goal is to establish a platform for individuals to find
corporations and vice-versa, as well as informing the public of our cause:
recycling and promoting creativity as a necessary skill for problem solving
and well-being.
Major Challenges
At this current point in time, the biggest challenge our project faces is lack of
funding. This is being addressed by the grant proposal appealed to the Art's
Council, followed by Community/Municipality permit applications if successful.
Crowd-funding is also being addressed within the next phase of
establishment to bank future developments and expand our exposure to other
communities and virtual contributors.
Public permits and other legislative matters are also a challenge and should
be delegated by a business consultant or accountant at hand.
We are also faced with a time-limit to establish connections for collaborations,
and platforms for workshops as if funding is granted from the Art's council it
delegates one year for the duration of the project.
V. Financial Plan
The grant requested for this organization plan outlines the major start-up
costs associated with this business. Other costs include repair and
maintenance, sales and production expenses. Regular monthly expenses are
estimated at an average of 1890 GBP per month for lease, consultants and
marketing, with a small fee for living and transport costs to the operative and
PR/HR volunteers. This average includes all other regular business
expenses. Materials used in the production of our products comes from
donated, recycled, up-cycled goods at no cost, making an opening for all
profit of the retail and services to be put into the expansion and development
of the business, its premise and optimization. The Organization is expected to
break even in the first year due to the initial investment, and within the end of
the second year it is expected to generate enough profit to expand into
expansion phase. This financial plan has as a main goal for the institution to
become sustainable within the second year.
VI. cost and benefits analysis
Costs Benefits
Price of
goods/resources/
materials
0 (donated,
recycled, up-
cycled)
Income produced 125 pd
2500 pcm
Shipping,
handling +
transport costs
2.5 pd
49.50 pcm
Money saved 39.3 pd
496 pcm
Operating
expenses
4.4 pd
89.5 pcm
Resources saved 100.00%
Staffing costs 50 pd
1000 pcm
Interest accrued 0% if grant
receives approval
Real estate 25 pd
750 pcm
Insurance + taxes 20% projected at
30k =
6000 pa
(fiscal year
2015/2016)
Time and effort
saved
30% monthly,
operating at 5
working days a
week
utilities 3.8 pd
115 pcm
referrals 30 % possibility
generating 6 GBP
per customer on
20 GBP spend
Total Costs 85.7 pd before tax
2004 pcm before
tax
Total benefits 125 pd before tax
2500 pcm before
tax
Ongoing costs = 85.7 pd/ 2004 pcm
ongoing benefits = 125pd/2500pcm
one time costs = 23000 GBP startup investment
Payback for venture = 23000 initial investment / 125 projected income per
day to determine length of payback = 184 days, 9.2 months to profit return
Business And Revenue Model
During the initial start-up period of market testing. There was a full business
cost of rental of the market stand which stood at 15pounds. Between
Thursday and Friday the operating days, 4 weeks of a month, totalling eight
shifts a month, there was a revenue of 520, calculating a return of 280 on
average. The business model would be to invest the money returned from
initial development into the overall sustainability of the project, for example in
establishing other locations to generate more influx of ideas, products and
people.
An average of sales ranging between 4-10 products a day at the stall, point
towards a general customer interest of 60% sales on approach, only 40% of
customers walked away from the stall, proving our brand to be as efficient as
any other brand in the point of sale category.
Our primary revenue methods will include the sale of products at the location
and at our website, the sale of services on a project-by-project basis
(commissioned/organized), a set fee for recycling, instructional and
restoration services.
The second revenue method will include subscription service sale via the
website, promotion of other business ads on our website, licensing content for
web or print.
Primary Revenue Secondary Revenue
Merchandising At location Subscription Customized content
Online Online
Primary Revenue Secondary Revenue
Platform(project based) Exhibition/Event Promotion Advertising online
Workshop/Event Advertising services
Collaborative/Event Partnerships Revenue share
Services Tutoring/workshop
restoration/refurbishing
Recycling/removals
To achieve revenue goal in year one the expected summary is as follows:
Primary
Description Average Price Expected Sales (month) Total
Merchandising at
location
20 20 400
Merchandising online 20 20 400
Exhibition event 3000 On demand n/a
Workshop event 1000 On demand n/a
Collaborative event 2000 On demand n/a
Tutoring services 25 10 250
Restoration/refurbishin
g services
40 8 320
Recycling/removals
services
60 2 120
1490 pcm
To implement a solid flow of customers to our site and location, as well as
product, there needs to be a solid marketing strategy outline in full and
operational from the first month of implementation, expected Jun/Jul 2015.
The marketing strategy is crucial in the success of this project as it will source
artists to collaborate, and resources for the completion of the products and
workshop production.
One of the ideas to optimize this marketing strategy is to learn what the public
wants from social media and then establish whether to engage or whether to
develop a strategy to develop the capability to engage. Once that is
rotational, we can measure and refine which needs the project will require
tuning.
Plan for Growth and Scale
During the first six months we expected to bring enough interest to be turning
over at full capacity by the end of the first semester. If this is not the case,
then substantial marketing input and a new member of collaboration scouting
will be appointed to double the outreach. At the end of the first year, we
expect a sustainability possibility within the business. The pop up nature of
the project should allow for flexible and any location to generate interest. The
possibility of creating a successful project as such in any municipality or
community is intended. Therefore the scale of the project cannot be
measured yet, it is in research and implementation phase and it is very
promising.
Immediate growth of the project will come by recruiting our initial development
team. A team of one operations, one HR/PR, a business consultant, and a
local man and van consultant will consist of the basic structure.
Previous Funding and Future Funding Needs
So far our project has not needed funding. We found initial interest for our
products and ideas at market trading at the Greenwich market during the
period of April 2014-September 2014. During this time the website and later
on the Facebook page was initialized, generating more online customers and
interest to our project. It has become evident that there is a growing market of
ecological concern and artistic development in this area/topic.
Since we have decided to expand our ideas, and have a platform location to
host our ideas, support our collaborators and sell our projects as well as
welcome learners and collaborators of all backgrounds.
Our funding needs at this point in time, stand at 23000 pounds requested for
the development of our project, including research, establishment and living
costs of our founders during the period of one year. This funded is aimed at
the Art's Council Development Grant for the Art's and stands at a requested
sum of 23000$.
Should this project suceed, it's pop-up location will gain a full time location at
the BoxPark City in Shoreditch, which would request a further 20000 pounds
for a full year lease, that will double the exposure and collaboration possibility
for our cause and greatly increase the potential of growth measured above.
This funding will be organized via crowd-funding means and will request a
total of 21000 to cover Kickstarter's hosting fee.
Discussion:
Detailed Product Overview
workshop produces recyclable design sold at shop from materials collected
by nearby business disposables
Necessity in Marketplace/Society
to create final life products from surplus or remains in nearby areas.
Diminishes production through recycling and creates a service through
collection while benefiting from the materials needed to produce sold
materials
Current Stage and Progress Thus Far
development of website, web-shop, business plan and tools required as well
as stock and ideas in order. Progress requires completion of business plans,
permit, legal, space acquisition and promotion. Donations and funding for
initial tools of trade and the space are needed.
Competition and How This Business is Different
Collect materials discarded to produce final materials. These can be learned
to be made at the premises, bought as a product, and those produced in
surplus can be sold at the shop to keep improving our premises. Further
development includes the expansion into a café for further sustenance and
collaboration
Current Team and Required Skill-Sets
The current team comprises of two consultants to be taken on when required
and on demand, these constitute half of the crucial workforce: the business
accountant, and the collection resource.
The other half of the team comprises of the Operations Manager and the
PR/HR Manager, which receive a monthly expense cover during the first year,
in order to maintain the business afloat.
Our Operations Manager has a Bachelor's Degree in Fine Art with Honours
and several certificates in design, 3d design, sculpture, and has a proven
record of 7 successful years in the above industry as a freelance designer/ art
consultant / illustrator and restorer, covering all of the basics in the
workshop/shop/café requirements.
Our PR/HR Manager has a Bachelor's Degree in Political Science, with a
Certificate in Human Resources and Business Management, as well as 7
years with proven track in management, administration, client delegation and
accounts.
Additional staff members, to be included at a later stage in the project,
includes a recruitment and marketing team, to be delegated by the PR/HR
Manager. Operations will require at a later stage, sales assistant, barista,
tutors and guest lecturers to be delegated by the Operations Manager.
Strengths and Advantages
The Strengths of our project are simple: ideas are everywhere but they seem
unreachable when you are alone. Together with like-minded individuals
people can create amazing things, specially if combined they possess
different skills. This type of interaction is what we are looking for.
The advantage of this collaboration is its enormous ecological benefits. There
is the avail of producing materials for workshop, and products while recycling
discarded products from local business and corporations. Other than making
ideas possible by producing materials during workshops and its
manufacturing process the relationship built between the designer and
material is important, we are aware that if we recycle unwanted material we
have inexhaustible source of material, yet if we opt for new material we have
little/if any funding to put forth for the endeavour. This forces us into a
behaviour that is expected of us in our everyday, reduction in consumption
and optimization of resources, which is a big part of our value system.
Basis/Influences
Current:
Experimentarium in Copenhaguen, Denmark
Platform of knowledge. Started our as a library, expanded into full experiment
laboratories for any practice from bubbles to stitching and chemistry to
gravity. Experiments conducted at the facility get their records stored at the
location. If you are uninspired but open to suggestion you could opt for a well
succeeded experiment to entertain yourself while learning.
Recycle Works in Dar es Salaam, Tanzania
A workshop that aids people in Tanzania by providing a space for people to
work and produce curious and artworks sold through exhibitions and tours of
the workshop. All revenue goes into the improvement of the facilities, and
since breaking even a small salary is distributed equally amidst the
contributing members .
Historical:
Bauhaus (1919-1933)
Basic principles of applied aesthetics and functionality. Form vs. Function.
Created at a time of rapid-changing development that required urban and city
planning as well as jobs and applicability into its modern society

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Adept Incorporated Limited

  • 1. Adept Incorporated LTD Growing concerns of excessive consumerism has created a necessity of recycling and restoration. This organization aims at bridging a platform between the two, while informing and collaborating with a local community/network for mutual benefit. It is possible to give new life to old objects and discover new purposes in everyday objects, recycled, re- purposed and re-furbished. With the expectation of blending this necessity with concepts of high art and design, this organization aims at becoming sustainable within the first year. This project can be used as a template for the possibility of extension and expansion in other communities. I. Executive Summary Adept Incorporated LTD, (“the Organization”) registered on the 24th February 2015 under the company formation type 74100 specialized design activities. It is intended to be formed as an institution that uses art and design combined with recycling and re-purposing to create final life products, workshops, tutorials, and promote collaboration. The project consists of 3 stages of development, which once complete will form a cultural centre that is sustainable, ecologically sound and generates a public service through collection of materials and mediation of information to its customers/collaborators. Business Description The organization is to be organized as a sole trader using the trading name Adept INC. LTD, promoted by Lily Luz. This project aims to create an institution that operates through artistic instruction for sustainability as a main goal. Adept INC. LTD. is looking for a platform space or corporation to develop exposure and the possibility of connecting and involving other creative individuals needs a space to showcase the outcome of these collaborations. Plan for Sustainability The organization has developed a plan as a business to maintain itself afloat after the initial start-up investment proposed. Initially the organization will appeal to corporations and other companies to buy the proposed recycling ideas as a temporary/permanent change in their practices, a very basic example is changing free plastic bags for free designed final life bags with the idea of eradicating discard-able material. These collaborations will provide exposure for the artists involved and establish future partnerships with our aiding companies. While the organization searches for a permanent/temporary location to showcase/platform, we aim at distributing
  • 2. workshops to schools, community centres and colleges to educate them about our practices and our mission. The shop will showcase recycled goods, home furnishings and other final-life products created from our donated/recycled resourcing. Our wall space, and marketing will expand to create exposure to our collaborators and upcoming artist that require opportunity to display their works. These products, together with private tutoring, small workshop sessions and eco-development collaborations are aimed at funding the expansion of the project into a larger institution that has multiple instructors and a part-time café, where we aim at hosting collaborative music events and other exposure. Mission re-claim re-process re-store Our mission is to create a platform for creative and collaborative experimentation, using elements art and design to promote eco-sustainability. Vision resilience minimization sustainability Our vision is to be a catalyst for consumption minimization and recycling by promotion of empowerment through knowledge and its application and restoration. Values salvage and reduction eradication of obsolescence self-sufficiency collection and re-distribution waste-management cultural interchangeability instruction and accessibility to information precautionary/preventative Mottainai (waste not/want not) Buddhist Santosha (contentment and satisfaction) Hindu Organizational Structure
  • 3. Ideal structure year 0-year 2 Founder/Operations/ HR-PR Accountant (consultant) Resources (consultant) Ideal structure after year 2 Founder Accountant (consultant) HR/PR Resources (consultant) Operations Marketing Budget Delegation The total funding request is for a 23000GPB grant for the period of June/July 2015 until June/July 2016. The funding proceeds will be used as follows: lease of property (600/900pcm=7200pa/10800pa) business accountant (575 plus VAT/650 plus VAT) collection services/removals (45pcm/54pcm =550pa/650pa) online marketing/p2p marketing (30pcm/50pcm=360pa/600pa) materials (by donation/recycling/up-cycling = 0pa) seasonal/temporary staff (volunteers/intern-ships/collaboration) relative total = 8664/12696 averaging 10680 GBP P/A this is exclusive of living costs/transport costs for volunteer staff (operations/HR-PR) (500pcm=6000pa) x2= (1000pcm=12000pa) Description Per calendar Month Per Annum Lease of property 600/900 GBP 7200/10800 GBP Business Accountant (consultant) 47/54 GBP 575 plus VAT/650 plus VAT Collection/Resources (consultant) 45/54 GBP 550/650 GBP Marketing 30/50GBP 360/600 GBP Materials donations/recycling/up- cycling 0 GBP Staff (volunteer) Operations 500 GBP 6000 GBP
  • 4. Description Per calendar Month Per Annum Staff (volunteer) PR/HR 500 GBP 6000 GBP Total Min/Max= 20685/24700 GBP Average = 22693 GBP Asking grant of 23000 GBP starting from June 2015 (please note the loan interest on such a sum as of January 2015 start at 5.4%-14.9% in London, UK by Barclays Bank) II. Institutional/Business Summary The business is a start-up organization, providing clients and collaborators with recycled goods, design décor and other home furnishings. Amidst our products our organization aims at providing tutorial materials in store, online and as a service. These services include private tutoring and practical instruction, workshops, restoration and art consultancy. Aided by our collaborators we aim at establishing a platform for new coming artists/musicians and other art practitioners to showcase their work/performances/ideas at our workshops and in store. Industry overview Initially one person operation, with the intention of expansion and collaboration. Currently creating hand-crafted recycled home/wall/wear design, expansion of self-promoting online and in social media to establish network for sourcing collaborators. Aims to include other local/national self- starters in same industry as a mutual business exposure benefit. Products will benefit from commercial interest, as well as its value as an ecologically sound product and its uniqueness as a one of a kind art-form. With the expansion of our network we aim at providing services of restoration, as well as instruction of skill through workshops online, and in store. Seasonal factors This organization is influenced greatly by the seasonal factor. This factor is considered carefully when making course curriculum for the workshops keeping in mind that holidays allow for targeted possibility. School holidays also allow the opportunity of making matinee and junior day projects. University and School holidays will open up the possibility for students who are interested in art/business/education to come and intern/volunteer at our locations. Making projections and estimations for revenue and sales, seasonal influences are expected to expand the target audience and increase instructional periods.
  • 5. Position in the Industry The location is crucially based surrounding and concerning a community, so that it may fully benefit from the synergy of its necessary components, such as the collection of resources, network and collaborators, etc. Interest in being located close to a college/university/school expands into a young and interested clientèle. Interest extends to anyone who has an interest giving recycled goods a final-life product as a form of sustainable design, while keeping true aesthetic design and functionality, can benefit from instruction as well as personalization. The importance of this organization is to provide a platform for information, instruction and artists to collaborate and expose their work/ideas. Legal Issues The organization is in the process of applying and securing patents and trademarks for the products and processes of the business/services in accordance with statutory requirements. III. Marketing Summary Target Markets The main target markets for the business/organization include anyone interested in recycling, design, crafts, furnishings and the usual/unusual. Service- workshop/restoration/consultancy/curation, Retail- shop/web-shop, Civil- collection/removals. The organization intends to provide home furnishings for art and design lovers, as well as curious appreciators of the subject, while providing a product that is of high quality and inexpensive to create/restore, and meets the standard that one would expect from sustainable and functional design. To seek the most beneficial market segments in the target markets overall, the organization will focus on the following areas within the target market: industrial proximity, educational institution proximity and community definitions. Online networking is of crucial importance as it can generate international interest through social media, which have demonstrated an increase in popularity as reported by our initial market research. We have done this research by opening up a page for the group online (Facebook) which reached a following of 500 people within the first week. The page now has a solid following of 886 people since its founding in August 2014. The possibility of expanding internationally through cooperation within artists can also bring a new influx of customers by facilitating import and exposure for our associates. Proximity to nearby universities provides the possibility of cooperation with interns/volunteers that need Graduation Assignments/Intern-
  • 6. ships for optimization of business or expansion plans as business concepts of their own, furthering our network in all aspects of industry, as a mutually beneficial business relationship. Furthermore proximity to schools/students can implement a necessary understand and concern for ecologically sound design and responsibility of recycling and a change of attitude towards consumption and rather geared toward education/instruction. If there is a possibility to build young interest and involvement in this catalyst of sustainability through recycling, it is of utmost necessity to continue this platform for the development of experimentation, research and development, as an exchange stage of ideas. Competition Customer choice of services in this industry is based on sustainability. Our products support recycling and hand-crafted above factory-manufactured goods which take away the personality and intention of the artisan, and the organic characteristic of something human-made for humans. Our products will be created by the operative and extended by the surplus of the students from private tutoring and/or workshops. Our standards of visual and emotional appeal extends to up-cycling products such as that of restoration, rather than discarding a product because its function has ended, and this can be done as a service in store by commission/on demand. Similar competition includes antiques shops and art boutiques, second hand or reclaimed retail. Our products are one of a kind, and unique each in its own way, which is a shopping experience that is incomparable. In addition to the retail competition the possibility of making, or learning to make the product you are interested in purchasing appeals to a different customer perspective (teach a man to fish philosophy). There are few, if any organizations that follow these principles as a basic expansion/development strategy. Find successful inspirations to similar projects in the section titled Basis/Influences. Services The organization intends to provide exceptional, personalized services, which will be the crucial factor in building and protecting the brand within the community, but also to promote collaboration and expansion of network. The organization intends to handle customer concerns and issues with a customer oriented focus with the intent of providing timely resolution and preventing the loss of customers. Marketing plan The marketing plan relies emphasis on its network. All social media points of access will provide platforms for communication and collaboration between
  • 7. parties. Collaboration as a way of marketing is also greatly encouraged. We aim to find artist and contributors looking for both exposure and opportunity to interact and inspire. Collaborations between artists and corporations is the expected result of these interactions. I will use an example for such collaborations, artists and designers looking for exhibition space/live in studios collaboration with Guardianship Housing Schemes, or artists designing graphics for recyclable final-life shopping bags for a retail supermarket brand. We aim that these collaborations will increase our marketing public in a wider scale as well as marketing our collaborators in turn at our platform, as so to find solutions for both ecological and social necessities, while maintaining a creative and problem solving approach every step of the way. Marketing will also be focused on capturing interest while educating the curious, this will be done by the website, social media, search engine optimization, word of mouth and after establishment of the workshop, recycled paper pamphlets and instructional booklets. Market/Public Size Initially geared towards a community or municipality, with the possibility of personalization towards each of the biggest concerns of the locality. Market size initial expectancy is small but expected to be more extensive through cooperation with schools and youth centres, colleges, technical schools, training centres, retirement homes, care centres, churches and any interested walk-in individuals, or private/group learners. The location of the project aims to be more of a cultural centre than a retail/services facility. Aimed at anyone 6-75 years of age, interested in Art & Design, sustainability, creative craft, learning a skill-set, ecological development, meeting and interacting with people, gaining exposure, volunteering to build experience, contributing to the development of the project whether it be instructors/tutors or interns, guest lecturers, guest artists, guest musicians, as well as general retail and art sales. IV. Strategy and Implementation Summary The Organization plans the following tactics as a part of sales/services promotion: Direct Sales Print Advertising Online Marketing Point-of-sale advertising Sections The sections mentioned below are aimed to work together in time to both
  • 8. produce and generate the materials, and interest needed to continue the project. It is understood that during the start of the organization until the end of year 2, only the shop and workshop are going to be established. This is necessary to generate enough funds to develop and expand the Café, which will extend audience, market and collaborators, including food, drink and music associations. The Network has already been established, although it is still in a growing phase, and has a projected expectancy to continue indefinitely. -The Workshop The workshop will consist of stations that will have small group lessons. There are different stations and these produce different works (etc. kitchen, woodwork, computer lab, crafts room, textiles, painting/drawing, ceramics/kiln) According to the layout the stations being closer to some will be beneficial, however the kitchen is intended on being placed outside the studios because of its proximity to the Café(discussed later), but also for hygiene reasons. Lessons can be booked privately or in a group, and are hourly-based. These will be free and available to all, with the requirement that the attendee produce excess of the final product. (so they may take one home, and one remains in the shop to be sold to sustain the project and its volunteers). It is through donations and collaboration with local industry and shops that we will obtain materials for these lessons (ex. Donations of woodcuts, skip furniture, clothing/textile, paper, plastics) which is intended to collect weekly/quarterly/monthly as best suits our partners. In return for these donations we will advertise our partners and promote their business at our premises, websites and upcoming events. -The Shop The Shop is the walk-in workshop gallery. Everything being sold in the shop, can be learned in the workshop, and the sale of these products (made by our attendees) help the whole project to be sustainable.
  • 9. There is the intention of making the lessons available online, and even as a kit for sale to do at home, wherever possible, the kit will contain the materials, and these can also be ordered online for home delivery . These kits and tutorials are still under the development phase. The Shop is the door of the project to the public, it needs to bring attention and constantly be updated. The Shop will have stairs leading up to the workshop. The shop is expect to sell unique hand-made or restored furniture, craft, clothing, art and food products. As well as displaying the works of aspiring artists on the wall and surfaces, these will be our collaborators, or attendees. Appointments for the Workshops will be booked at the shop in person, online or by phone. -The Café The café is to be a gathering spot for attendees as well as a gallery space for aspiring artist collaborators and is expected to host future music and entertainment selective events. The café will serve various coffees, teas and juices made to order at the bar by the barista, and there will be a few snacks and sandwiches for consumption on the premises. A section of products for sale such as jams, conserves and breads will be for sale at the café. These will be produced during classes organized at the workshop. The furniture and decoration of the café is to follow our recyclable theme, and will feature pieces made by our workshop and attendees. The café will also host small events to promote the workshop and gallery on
  • 10. selected dates -The Network The network has been initially established via the artist's original webpage, online shop and blog. In addition to the Facebook, Twitter and Google Plus pages, additional platforms need to be established and maintained daily/weekly through Hootsuite. These include: Ebay, Amazon, Etsy, Pinterest, Dribbble and Craftsy. A crowd-funding page must also be established, if the grant sum is not granted, and if we would like to give the organization a well-deserved boost in its first year to assure self-sufficiency within the second year of establishment. A financial and statistical strategy needs to be measured via Baremetrics or Stripe for customer/market statistics, in order to provide adequate/accurate number and growth provisions. Short-term Goals -Awaiting Patenting and Trademarks application/approval -Build network online and in social media to create mutual and collaborative relationships -Build interest in our project and apply market search in areas of interest for establishment. -Build stock for first year retail, as so to concentrate on curriculum and private /workshop instruction development -Appeal for donation of materials, second hand equipment and collection of resources before and after establishment of organization. long term-goals Phase 1 2014 – idea & founding establishment of business and drafting proposals, establishment of collaborators 2015 – funding & administration 2016 – establishment & improvisation aim for sustainability during half of first year Phase 2 2017 – business analysis & implementation aim at paying our staff at this point and having a lasting relation with our
  • 11. collaborators 2018 – expansion plan & research Targets Introduction to the project/business Launch of Network Research into Collaborators and plan of approach Acquisition of Collaborators Business proposal Draft of academic outlines (workshop) Government Aid Appeal Collection of materials (collaborators) Acquisition of Licenses Launch of Shop Launch of Workshop Launch of Café Implementation of Magazine/e-zine After year 1- analysis of business and improvement of business efficiency
  • 12. Materials Our materials will be sourced through collection of donations as a main point of supply. We will contact collaborating companies/corporations within the local vicinity and arrange collection as a disposal service as well as a marketing relationship with the donors. We will advertise their collaboration within our website, and after the location is established, in store and at any event organized. We aim to continue this relationship through the duration of the project, and encourage our collaborators to advertise our cause in return, but this is not a requisite. The materials sourced monthly will include: paper, plastic, metals, tins, glass, wood and pallets, all sorts of furniture in any condition, cloth and stationary, will be sought by possible contributors, although any other material not listed above that can be donated will be welcomed regardless. Materials that will be sourced at the beginning of the project will include any tools and accessories such as nails, bolts,etc.; office equipment, that can be collected at the donors convenience. Websites such as “Free-cycle”(an up- cycling re-distribution platform) and removals companies will be our first-point of contact. Plan of Action The Plan of Action consists of 3 phases: Development – expected completion: June/July 2015
  • 13. Collaboration – expected completion: November/December 2015 (initial phase), ongoing thereafter. Allocation – expected completion April/May 2016 (initial phase), ongoing thereafter. Through the phase of Development, the project aims to appeal to funding, research collaborators and approachability, medium collection, marketing campaigns and press releases. This will include grant financing, and crowd- funding appeal to collaborations/donations by artists/corporations to the project. Through the phase of Collaboration, the project aims to establish collaboration relationships, deal with donors and establish a basis for resource and material collection and delegation. This step constitutes strengthening marketing to support our donors/collaborators with due exposure. At this time, we will be going to schools/workshops and colleges to present discussions/workshops and activities to promote the project as well as teach a skill and build interest in both creativity and collaboration, with a large emphasis on recycling and the youth. Through the phase of Allocation, the project aims to establish a location, close lease deals and further our expansion plan into a culture centre, workshop, community house where ideas, creativity and people can interact. A big part of this goal is to establish a platform for individuals to find corporations and vice-versa, as well as informing the public of our cause: recycling and promoting creativity as a necessary skill for problem solving and well-being. Major Challenges At this current point in time, the biggest challenge our project faces is lack of funding. This is being addressed by the grant proposal appealed to the Art's Council, followed by Community/Municipality permit applications if successful. Crowd-funding is also being addressed within the next phase of establishment to bank future developments and expand our exposure to other communities and virtual contributors. Public permits and other legislative matters are also a challenge and should be delegated by a business consultant or accountant at hand. We are also faced with a time-limit to establish connections for collaborations, and platforms for workshops as if funding is granted from the Art's council it delegates one year for the duration of the project. V. Financial Plan The grant requested for this organization plan outlines the major start-up
  • 14. costs associated with this business. Other costs include repair and maintenance, sales and production expenses. Regular monthly expenses are estimated at an average of 1890 GBP per month for lease, consultants and marketing, with a small fee for living and transport costs to the operative and PR/HR volunteers. This average includes all other regular business expenses. Materials used in the production of our products comes from donated, recycled, up-cycled goods at no cost, making an opening for all profit of the retail and services to be put into the expansion and development of the business, its premise and optimization. The Organization is expected to break even in the first year due to the initial investment, and within the end of the second year it is expected to generate enough profit to expand into expansion phase. This financial plan has as a main goal for the institution to become sustainable within the second year. VI. cost and benefits analysis Costs Benefits Price of goods/resources/ materials 0 (donated, recycled, up- cycled) Income produced 125 pd 2500 pcm Shipping, handling + transport costs 2.5 pd 49.50 pcm Money saved 39.3 pd 496 pcm Operating expenses 4.4 pd 89.5 pcm Resources saved 100.00% Staffing costs 50 pd 1000 pcm Interest accrued 0% if grant receives approval Real estate 25 pd 750 pcm Insurance + taxes 20% projected at 30k = 6000 pa (fiscal year 2015/2016) Time and effort saved 30% monthly, operating at 5 working days a week utilities 3.8 pd 115 pcm referrals 30 % possibility generating 6 GBP per customer on 20 GBP spend Total Costs 85.7 pd before tax 2004 pcm before tax Total benefits 125 pd before tax 2500 pcm before tax
  • 15. Ongoing costs = 85.7 pd/ 2004 pcm ongoing benefits = 125pd/2500pcm one time costs = 23000 GBP startup investment Payback for venture = 23000 initial investment / 125 projected income per day to determine length of payback = 184 days, 9.2 months to profit return Business And Revenue Model During the initial start-up period of market testing. There was a full business cost of rental of the market stand which stood at 15pounds. Between Thursday and Friday the operating days, 4 weeks of a month, totalling eight shifts a month, there was a revenue of 520, calculating a return of 280 on average. The business model would be to invest the money returned from initial development into the overall sustainability of the project, for example in establishing other locations to generate more influx of ideas, products and people. An average of sales ranging between 4-10 products a day at the stall, point towards a general customer interest of 60% sales on approach, only 40% of customers walked away from the stall, proving our brand to be as efficient as any other brand in the point of sale category. Our primary revenue methods will include the sale of products at the location and at our website, the sale of services on a project-by-project basis (commissioned/organized), a set fee for recycling, instructional and restoration services. The second revenue method will include subscription service sale via the website, promotion of other business ads on our website, licensing content for web or print. Primary Revenue Secondary Revenue Merchandising At location Subscription Customized content Online Online
  • 16. Primary Revenue Secondary Revenue Platform(project based) Exhibition/Event Promotion Advertising online Workshop/Event Advertising services Collaborative/Event Partnerships Revenue share Services Tutoring/workshop restoration/refurbishing Recycling/removals To achieve revenue goal in year one the expected summary is as follows: Primary Description Average Price Expected Sales (month) Total Merchandising at location 20 20 400 Merchandising online 20 20 400 Exhibition event 3000 On demand n/a Workshop event 1000 On demand n/a Collaborative event 2000 On demand n/a Tutoring services 25 10 250 Restoration/refurbishin g services 40 8 320 Recycling/removals services 60 2 120 1490 pcm To implement a solid flow of customers to our site and location, as well as product, there needs to be a solid marketing strategy outline in full and operational from the first month of implementation, expected Jun/Jul 2015. The marketing strategy is crucial in the success of this project as it will source artists to collaborate, and resources for the completion of the products and workshop production. One of the ideas to optimize this marketing strategy is to learn what the public wants from social media and then establish whether to engage or whether to develop a strategy to develop the capability to engage. Once that is rotational, we can measure and refine which needs the project will require tuning. Plan for Growth and Scale During the first six months we expected to bring enough interest to be turning over at full capacity by the end of the first semester. If this is not the case, then substantial marketing input and a new member of collaboration scouting will be appointed to double the outreach. At the end of the first year, we
  • 17. expect a sustainability possibility within the business. The pop up nature of the project should allow for flexible and any location to generate interest. The possibility of creating a successful project as such in any municipality or community is intended. Therefore the scale of the project cannot be measured yet, it is in research and implementation phase and it is very promising. Immediate growth of the project will come by recruiting our initial development team. A team of one operations, one HR/PR, a business consultant, and a local man and van consultant will consist of the basic structure. Previous Funding and Future Funding Needs So far our project has not needed funding. We found initial interest for our products and ideas at market trading at the Greenwich market during the period of April 2014-September 2014. During this time the website and later on the Facebook page was initialized, generating more online customers and interest to our project. It has become evident that there is a growing market of ecological concern and artistic development in this area/topic. Since we have decided to expand our ideas, and have a platform location to host our ideas, support our collaborators and sell our projects as well as welcome learners and collaborators of all backgrounds. Our funding needs at this point in time, stand at 23000 pounds requested for the development of our project, including research, establishment and living costs of our founders during the period of one year. This funded is aimed at the Art's Council Development Grant for the Art's and stands at a requested sum of 23000$. Should this project suceed, it's pop-up location will gain a full time location at the BoxPark City in Shoreditch, which would request a further 20000 pounds for a full year lease, that will double the exposure and collaboration possibility for our cause and greatly increase the potential of growth measured above. This funding will be organized via crowd-funding means and will request a total of 21000 to cover Kickstarter's hosting fee. Discussion: Detailed Product Overview workshop produces recyclable design sold at shop from materials collected by nearby business disposables Necessity in Marketplace/Society to create final life products from surplus or remains in nearby areas. Diminishes production through recycling and creates a service through collection while benefiting from the materials needed to produce sold materials Current Stage and Progress Thus Far development of website, web-shop, business plan and tools required as well
  • 18. as stock and ideas in order. Progress requires completion of business plans, permit, legal, space acquisition and promotion. Donations and funding for initial tools of trade and the space are needed. Competition and How This Business is Different Collect materials discarded to produce final materials. These can be learned to be made at the premises, bought as a product, and those produced in surplus can be sold at the shop to keep improving our premises. Further development includes the expansion into a café for further sustenance and collaboration Current Team and Required Skill-Sets The current team comprises of two consultants to be taken on when required and on demand, these constitute half of the crucial workforce: the business accountant, and the collection resource. The other half of the team comprises of the Operations Manager and the PR/HR Manager, which receive a monthly expense cover during the first year, in order to maintain the business afloat. Our Operations Manager has a Bachelor's Degree in Fine Art with Honours and several certificates in design, 3d design, sculpture, and has a proven record of 7 successful years in the above industry as a freelance designer/ art consultant / illustrator and restorer, covering all of the basics in the workshop/shop/café requirements. Our PR/HR Manager has a Bachelor's Degree in Political Science, with a Certificate in Human Resources and Business Management, as well as 7 years with proven track in management, administration, client delegation and accounts. Additional staff members, to be included at a later stage in the project, includes a recruitment and marketing team, to be delegated by the PR/HR Manager. Operations will require at a later stage, sales assistant, barista, tutors and guest lecturers to be delegated by the Operations Manager. Strengths and Advantages The Strengths of our project are simple: ideas are everywhere but they seem unreachable when you are alone. Together with like-minded individuals people can create amazing things, specially if combined they possess different skills. This type of interaction is what we are looking for. The advantage of this collaboration is its enormous ecological benefits. There is the avail of producing materials for workshop, and products while recycling discarded products from local business and corporations. Other than making ideas possible by producing materials during workshops and its manufacturing process the relationship built between the designer and
  • 19. material is important, we are aware that if we recycle unwanted material we have inexhaustible source of material, yet if we opt for new material we have little/if any funding to put forth for the endeavour. This forces us into a behaviour that is expected of us in our everyday, reduction in consumption and optimization of resources, which is a big part of our value system. Basis/Influences Current: Experimentarium in Copenhaguen, Denmark Platform of knowledge. Started our as a library, expanded into full experiment laboratories for any practice from bubbles to stitching and chemistry to gravity. Experiments conducted at the facility get their records stored at the location. If you are uninspired but open to suggestion you could opt for a well succeeded experiment to entertain yourself while learning. Recycle Works in Dar es Salaam, Tanzania A workshop that aids people in Tanzania by providing a space for people to work and produce curious and artworks sold through exhibitions and tours of the workshop. All revenue goes into the improvement of the facilities, and since breaking even a small salary is distributed equally amidst the contributing members . Historical: Bauhaus (1919-1933) Basic principles of applied aesthetics and functionality. Form vs. Function. Created at a time of rapid-changing development that required urban and city planning as well as jobs and applicability into its modern society