The document describes a Business Guru service offered by Shopclues to help merchants improve their sales. A Business Guru is an account manager that provides data-driven advice on products, pricing, and deals. They help merchants with tasks like catalog organization, product uploads, and identifying top products. Business Gurus guide merchants through various Shopclues seller tools and services. Merchants who use the service report increased orders and sales. The document shares merchant testimonials and outlines the phases of support provided in the Business Guru packages.

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Who Is A Business Guru
A dedicated account manager whose
services are aimed at helping
Shopclues sellers improve their sales
The Business Guru helps the
merchant with data driven advice on
what to sell !
when to sell !
what price to sell !

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Do I Sell Online
What customer
wants to buy
Which
product
is in
demand
Common Problems Faced By Merchants

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How A Business Guru Helps You!
 Guide and help you upload your products
 Advice you on best catalog hygiene
methods
 Give you insights on customer behavior and
buying patterns so that you know what to sell
 Tag your best products in deals and promotions
 Help you price your products better
 Inform you about other seller services of
Shopclues and help you with the most suitable
one for you
 Troubleshooting your issues on a priority
basis

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Business Guru Packages
Option 1 Option 2

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Phase1
• Week 1- Dashboard Training & Catalog Hygiene
• Merchant dashboard training (if required)
• Collect all the necessary documents (if any)
• Check and suggest changes in titles (if required)
• Check the number of images given for each product and ensure the minimum
requirements are met
• Check descriptions and suggest necessary changes (if any)
• Ensure all products are mapped to the correct category
• Remove all duplicate products
Phase2
• Week 1-2 Catalog Enrichment
• Help you convert non-active products to active state by suggesting the necessary
actions
• Help you upload new products (PFT) or one by one
Phase3
• Week 2-4 Pricing Discussion
• Using our data, we will suggest the best price for your products via ASP (average
selling price) in your leaf category
• Tag your best products in TP model

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Phase1
• Week 1- Dashboard Training & Catalog Hygiene
• Merchant dashboard training (if required)
• Collect all the necessary documents (if any)
• Check and suggest changes in titles (if required)
• Check the number of images given for each product and ensure the minimum
requirements are met
• Check descriptions and suggest necessary changes (if any)
• Ensure all products are mapped to the correct category
• Remove all duplicate products
Phase2
• Week 1-2 Catalog Enrichment
• Help you convert non-active products to active state by suggesting the necessary
actions
• Help you upload new products (PFT) or one by one
Phase3
• Week 3-5 Pricing Discussion
• Using our data, we will suggest the best price for your products via ASP (average
selling price) in your leaf category
• Tag your best products in TP model

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Phase4
• Week 6-7 Other Platforms
• OTM (Bid to Win): Take you through the Order Transfer Market from where you can
fetch a lot of orders
• IDMS: Take you through IDMS which will help you submit products on deals, SFM and
SSB.
Phase5
• Week 8-10 Other Seller Services (Paid)
• AdZone: Take you through the adzone service and help you create campaigns
• Sales Booster: Inform you about the potential of sales booster and how it can be best
put in use to reach to our customers
• Reach POS:Take you through the Reach POS service of Shopclues so that you can collect
offlin payments in your physical stores as well
• My site and My App: Helps you create a website and app of your own
Phase6
• Week 11 NEWS AND ANNOUNCEMENTS
• New initiatives taken by Shopclues (if any)
• Other potential categories for the merchants (if any)
Phase7
• Week 12 Renewal And Closure
• We will give you a report card for Business Guru Service
• Documented Checklist for the services successfully completed

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BUSINESS GURU STATS
5000+
Merchants
75%
Merchants get orders
2 CR+
Worth Transactions
55%
Merchants renew their
Business Guru Subscription

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My business guru helped me sell
better on Shopclues. Now I know
about various deals and seller
services which Shopclues runs
from time to time and that has
increased my orders.
MID: 394210
Store Name: Offer Bazar
I was not getting any orders before
taking the Business Guru service.
My advisor showed me what I was
doing wrong and helped me improve
my sales by improving my store
quality.
MID: 640438
Store Name: Kiran Bala
User Experience Monitor
As soon as we get a merchant, I analyze their stores
and see what can be done better to increase the
strength of the online store. Once I am confident that
the catalog hygiene and pricing is good, I tag the best
of their products in various deals. This slowly
increases the number of orders. I also advice sellers on
the most suitable seller service for them.
Name: Shailesh Kumar
Designation: Business Guru
YOUR
EXPERIENCE

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Start Business Guru Services
Option 1 Option 2
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