Business communication within an organization can take place vertically between superiors and subordinates, or horizontally between employees of the same level. Vertical communication includes downward communication from top management with instructions and policies, and upward communication from subordinates with suggestions and reports. Horizontal communication allows employees to exchange information and solve similar problems. While formal communication provides structure and control, it can also be slow and rigid with bottlenecks in information flow.

1. BUSINESS COMMUNICATION
Ashok dhaker
Mba dual
Sec - b
Sem -1

3. DEFINITION
 It is in the form of official message and news
that flow through recognized channels or
routes formally laid by the organization.
 This communication may take place between
a superior and subordinate, a subordinate
and superior or among employees at same
level or departmental managers.

4. TYPES
 Vertical Communication
1. Downward communication
2. Upward communication
 Horizontal communication

5. DOWNWARD COMMUNICATION
 The communication by top hierarchy with
their subordinates is called downward
communication.
 This communications includes orders, rules,
information, policies, instructions etc.

6. UPWARD COMMUNICATION
 This is quite the reverse of the downward
communication. This flows from the
subordinates to the superior.
 The subject matter of this communication
includes suggestions, reactions, reports,
complaints etc.

7. HORIZONTAL COMMUNICATION
 This communication takes place who two
individuals of the same level exchange
information.
 Horizontal communication is used by the
same level officers to solve the problems of
similar nature and profit by experience of
other people
 It includes information, requests,
suggestions, mutual problems and
coordination related information.

8. ADVANTAGES DISADVANTAGES
1. Effective
2. Provide close contact
between members
3. Control over the sub-
ordinates in their
responsibility.
4. Flow of essential
information in an orderly
manner
1. Stiff, Slow and Rigid
2. Channels of
communication are not
perfect.
3. Org. distance, screening at
various points and narrow
route are the three
bottlenecks in the flow of
communication .

9. Top
Level
Middle
Level
Lower
Level
Lower
Level
Middle
Level
Lower
Level
Lower
Level
HORIZON
TAL
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W
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D
O
W
N
W
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