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SATYAMEV JAYATE
BUSINESS COMMUNICATION
Presented By = RishavGoyal
BUSINESS COMMUNICATION
Business communication is information sharing between
people within and outside an organization that is
performed for the commercial benefit of the organization.
It can also be defined as relaying of information within
a business by its people.
PRESENTATION SKILL
Presenting information clearly and effectively is a key
skill to get your message or opinion across and,
today, presentation skills are required in almost every
field.
KINDS OF PRESENTATION
Monologue
Presentation
Sales
Presentation
Guided
Presentation
MONOLOGUE PRESENTATION
A monologue is a speech presented by a
single character, most often to express their
mental thoughts aloud, though sometimes
also to directly address another character or
the audience. Monologues are common
across the range of dramatic media
(plays, films,[1] etc.), as well as in non-dramatic
media such as poetry.[2] .
GUIDED PRESENTATION
The speaker presents the questions or issues that both speaker &
audience have agreed in advance .
 Act as facilitator to help the audience with the expert
knowledge .
 Useful when the audience has knowledge of subject.
 Here the speaker has to supplement with his specialised
knowledge .
SALES PRESENTATION
In selling technique, a salespresentationor salespitchis a line
of talk that attempts to persuade someone or something, with
a planned sales presentation strategy of
a product or service designed to initiate and close a sale of the
product or service.
OBJECTIVES OF PRESENTATION SKILL
 To create an image.
 To demonstrate a product service or system.
 To entertain the colleagues or other person.
 To sale a product or a services.
 To promote a way of thinking.
 To suggest the solution to a problem.
THE IMPORTANCE OF 3A`S IN PRESENTATION
AUDIENCE
ACTION OF AUDIENCE
ARGUMENT
BASIC PRINCIPLES / TIPS FOR SUCCESSFUL
PRESENTATION
 Objectives of presentation
 Organisation of presentation
 Audience analysis - - - - - - - - - >1) familiar audience
2) unfamiliar audience
 Look natural
 Personal appearance
 Facial expression
 Do not read the notes
 Preparation of visuals & hand-outs
 Environment
 Practice
Analysing
the audience
Subject matter
Place &
time
Delivery of
presentation
Needs of
presentation
Business communication
Business communication

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Business communication

  • 3. BUSINESS COMMUNICATION Business communication is information sharing between people within and outside an organization that is performed for the commercial benefit of the organization. It can also be defined as relaying of information within a business by its people.
  • 4. PRESENTATION SKILL Presenting information clearly and effectively is a key skill to get your message or opinion across and, today, presentation skills are required in almost every field.
  • 6. MONOLOGUE PRESENTATION A monologue is a speech presented by a single character, most often to express their mental thoughts aloud, though sometimes also to directly address another character or the audience. Monologues are common across the range of dramatic media (plays, films,[1] etc.), as well as in non-dramatic media such as poetry.[2] .
  • 7. GUIDED PRESENTATION The speaker presents the questions or issues that both speaker & audience have agreed in advance .  Act as facilitator to help the audience with the expert knowledge .  Useful when the audience has knowledge of subject.  Here the speaker has to supplement with his specialised knowledge .
  • 8. SALES PRESENTATION In selling technique, a salespresentationor salespitchis a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service.
  • 9. OBJECTIVES OF PRESENTATION SKILL  To create an image.  To demonstrate a product service or system.  To entertain the colleagues or other person.  To sale a product or a services.  To promote a way of thinking.  To suggest the solution to a problem.
  • 10. THE IMPORTANCE OF 3A`S IN PRESENTATION AUDIENCE ACTION OF AUDIENCE ARGUMENT
  • 11. BASIC PRINCIPLES / TIPS FOR SUCCESSFUL PRESENTATION  Objectives of presentation  Organisation of presentation  Audience analysis - - - - - - - - - >1) familiar audience 2) unfamiliar audience  Look natural  Personal appearance  Facial expression  Do not read the notes  Preparation of visuals & hand-outs  Environment  Practice
  • 12. Analysing the audience Subject matter Place & time Delivery of presentation Needs of presentation