This document discusses Starbucks as a company. It provides an overview of Starbucks, noting that it is the largest coffeehouse company in the world with over 17,000 locations globally. It operates primarily in the specialty coffeehouse market. The document also mentions some of Starbucks' competitors in the large coffee market and resources as the second most consumed drink worldwide.

2. Business Communication
Course: Bus-202

3. 1. Company overview
2. Competitors
3. Resources And Capabilities
4. Competitive Advantages
5. VRIO Analysis

4. o Largest Coffee house company in the world
o Main company in the specialty coffeehouse market
o Operates in more than 17,000 location in over 50
courtiers
• 8870 company-owned
• 8139 licensed store
o Products sold include
• Whole coffee beans
• Pastries
• Coffee related items
o Considered as the “Third place” after work and
home

5. o Coffee is the second most consumed drink
o Consumers are being more and more selective
o The coffee market is estimated to grow up to $59b
by 2012
o Coffee is the second highest traded commodity
globally
o Low entry barriers
o Dominant company specialty coffeehouse market