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Persuasion elements in advertisemnet

Marketing

Persuasion Elements
in Fortune Oil
Advertisement

https://www.youtube.com/watch?v=4
O5Q4Z87epo

Pathos – An Appeal to Emotions
In this ad, there was emotional touch given as:
 Grandmother and grandson relationship
 Grandson hospitalized.
 Making audience feel sympathetic towards the grandmother.

Ethos – An Appeal to Credibility or
Character
In this ad, there was credibility of the company shown as:
 Food was referred to as safe.
 Taste hasn't changed for years.

Logos – An Appeal to Logic or
Reasons
 In this specific ad, we see that the aim was to promote Fortune oils &
foods and referred to dadi’s food as "ghar ka khana" that is pure and
healthy.

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