http://www.charteredaccountants.com.au/smtoolkit Social media channels such as LinkedIn, Facebook and Twitter can assist in the recruitment process, however it's important to understand the legal and privacy implications.
LinkedIn• 175million+ members world wide as of August 2012• 3million+ members in Australia as of March 2012• Professionals are signing up at a rate of approximately two new members per second.• More than 2 million companies have LinkedIn Company Pages• Corporate hiring solutions are used by 85 of the Fortune 100 companies.
LinkedIn Recruiter• Create company LinkedIn profile for prospects to view• Post jobs – suggested to target market• Search to discover potential candidates - unlimited• Join recruiting groups and contribute to the conversation• Setup watch lists and alerts to track prospects• Engage with potential candidates before they are needed• Follow companies and view your competitors key hires• Save on recruitment agency fees
Supportive channels• Youtube videos of workplace culture and happy employees• Post job vacancies on Facebook Page and Twitter• Create a dedicated Facebook Careers Page• Research industry ‘hashtags’ on Twitter and engage with tweeters Eg. #EmploymentEvening• Ask staff for internal referrals using Yammer.
Legal implications and privacy• Social Media policy for your employees – personal use and company use• Profile owners are responsible for accuracy of comments made by fans• Stay up-to-date on social media changes and news.
Social media toolkitcharteredaccountants.com.au/smtoolkit