Business analytics uses quantitative techniques to analyze market trends and provide insights for growth in competitive industries like fashion. Traditional fashion retail lacked data on pricing, trends and competitors. Analytics now helps identify global markets, analyze trends, understand audiences, improve cross-selling, and measure brand ambassador influence. Techniques like social media analysis, markdown optimization, and market basket analysis provide data-backed decisions for designers, retailers and executives to sustain in competition.
This is the presentation on m-Commerce applications and its use in information system.
Outline of presentation:
Introduction
History
Overview
Services and Applications
CLOs(Class Learning Objective of Managing Information of Business)
Advantages
Disadvantages
This is the presentation on m-Commerce applications and its use in information system.
Outline of presentation:
Introduction
History
Overview
Services and Applications
CLOs(Class Learning Objective of Managing Information of Business)
Advantages
Disadvantages
Consumer Behavior is the study of, how individual customers and groups select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants.
Enterprise Management Systems provide Enterprise software, also known as enterprise software application (ESA), ... billing systems, security, enterprise content management, IT service management.....
Meaning and nature of buyer behavior, differences between consumer buying and organizational buying in terms of characteristics and process, Strategic use of consumer behavior knowledge in marketing and public policy decisions. Modern Consumerism and the global consumer movement
Mobile Applications Development - Lecture 1
Brief History of Mobile
The Mobile Ecosystem
Mobile as the 7th mass medium
This presentation has been developed in the context of the Mobile Applications Development course at the Computer Science Department of the University of L'Aquila (Italy).
http://www.di.univaq.it/malavolta
Driving Marketing Efficiency In The Consumer Goods Business With Advanced Ana...Gina Shaw
"Information is the oil of the 21st century, and analytics is the combustion engine" – Gartner
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.
This eBook will help you discover:
1. Challenges marketers face in in the consumer goods business
2. The current state of marketing analytics
3. The overview and importance of advanced analytics
4. Traditional analytics vs advanced analytics
5. Advanced analytics solutions use cases in the areas of
- Measuring marketing effectiveness
- Optimizing marketing and advertising spend
- Sales forecasting
- Product portfolio management
- Marketing mix modelling
6. Driving analytics adoption within your organization with AI
7. Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
8. How you can get started right away?
Consumer Behavior is the study of, how individual customers and groups select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants.
Enterprise Management Systems provide Enterprise software, also known as enterprise software application (ESA), ... billing systems, security, enterprise content management, IT service management.....
Meaning and nature of buyer behavior, differences between consumer buying and organizational buying in terms of characteristics and process, Strategic use of consumer behavior knowledge in marketing and public policy decisions. Modern Consumerism and the global consumer movement
Mobile Applications Development - Lecture 1
Brief History of Mobile
The Mobile Ecosystem
Mobile as the 7th mass medium
This presentation has been developed in the context of the Mobile Applications Development course at the Computer Science Department of the University of L'Aquila (Italy).
http://www.di.univaq.it/malavolta
Driving Marketing Efficiency In The Consumer Goods Business With Advanced Ana...Gina Shaw
"Information is the oil of the 21st century, and analytics is the combustion engine" – Gartner
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.
This eBook will help you discover:
1. Challenges marketers face in in the consumer goods business
2. The current state of marketing analytics
3. The overview and importance of advanced analytics
4. Traditional analytics vs advanced analytics
5. Advanced analytics solutions use cases in the areas of
- Measuring marketing effectiveness
- Optimizing marketing and advertising spend
- Sales forecasting
- Product portfolio management
- Marketing mix modelling
6. Driving analytics adoption within your organization with AI
7. Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
8. How you can get started right away?
Retail Analytics Helps You Grow Your Sales (Everything You Should Know)Kavika Roy
With customers becoming increasingly flexible in their purchasing habits and switching seamlessly between in-store and online, knowledge and observations are becoming crucial to understanding essential business factors such as inventory, supply chain, demand for goods, customer behavior, etc. More than 35 percent of the top 5000 retail firms struggle to do so, according to some reports.
Retail analytics plays a vital role in this.
https://www.datatobiz.com/blog/ecommerce-retail-analytics-benefits-case-studies/
Consumer analytics is the process businesses adopt to capture and analyze customer data to make better business decisions via predictive analytics. It is a method of turning data into deep insights to predict customer behavior. It may also be regarded as the process by which data can be turned into predictive insights to develop new products, new ways to package existing products, acquire new customers, retain old customers, and enhance customer loyalty. It helps businesses break big problems into manageable answers. This paper is a primer on consumer analytics. Matthew N. O. Sadiku | Sunday S. Adekunte | Sarhan M. Musa "Consumer Analytics: A Primer" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33511.pdf Paper Url: https://www.ijtsrd.com/other-scientific-research-area/other/33511/consumer-analytics-a-primer/matthew-n-o-sadiku
Predicting the future of b2b marketing with NexusCyance
How predictive analytics is transforming b2b marketing by squeezing the value from customer data and driving effective marketing targeting and campaign strategies.
Use of Data Mining in Marketing
Different tools for Marketing
Case Study
Data mining in marketing
Knowledge Base Marketing
Market Basket
Social Media Marketing
and many more
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
Adjusting OpenMP PageRank : SHORT REPORT / NOTESSubhajit Sahu
For massive graphs that fit in RAM, but not in GPU memory, it is possible to take
advantage of a shared memory system with multiple CPUs, each with multiple cores, to
accelerate pagerank computation. If the NUMA architecture of the system is properly taken
into account with good vertex partitioning, the speedup can be significant. To take steps in
this direction, experiments are conducted to implement pagerank in OpenMP using two
different approaches, uniform and hybrid. The uniform approach runs all primitives required
for pagerank in OpenMP mode (with multiple threads). On the other hand, the hybrid
approach runs certain primitives in sequential mode (i.e., sumAt, multiply).
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
2. INTRODUCTION
• Business analytics as the term suggests is understanding and interpreting market
conditions of various industries and providing insights for greater growth for a
business.
• Involve the use of Quantitative technique in determining the trends that pertain in
an Industry.
• With the advent of ecommerce giants like Amazon, Flipkart, Myntra and so on, the
competition has become tremendous which gives rise to extensive usage of analytical
tool to sustain in the market.
3. WHY DO WE NEED ANALYTICS?
• Humans on an average generate a staggering number of 2.5 quintillion bytes of data
every day and 90% of the world’s data that exists today has been generated in the past 2
years alone.
• With the sudden influx of data, the need of the hour for every company is to move towards
a faster and more efficient way of analytics than that done by a human mind.
• Companies are turning to analytical tools to extract meaning out of this huge volume of
data to help improve decision making.
• They are using everything in their capabilities to analyze historical data to make insights
about the future and provide a better path towards greater growth.
• There are a lot of analytical option available today and looking at them can be a daunting
task. For any business to have a holistic view of the market and to sustain the position
they hold in ever-growing competition today requires a robust analytical environment.
4. THE PROBLEM WITH TRADITIONAL RETAIL
ANALYTICS:
• In the past, information about sales were kept private. Companies abstained themselves in
using such information to bring out better results for their growth.
• This meant that they worked in a vacumn and made decisions about design, color, style etc
on basis of unstructured data.
• They lacked other pieces of the puzzle such as pricing policies, competitive analysis, trends
and insights.
5. USE OF ANALYTICS
1. Identify Your Markets:
Trends are influenced largely by culture. What’s trending in one country may be
opposing in another.
As a designer, it is important to know global markets and cultures to understand the
potential of each design that is implemented.
Business Analytics helps collect data, understand it, analyse it and have insights on
preferences of people across the globe and suggest changes for a larger growth.
It also helps target wider audience.
6. 2- Analyse what is Trending
It is hard to keep track of what is trending using traditional monitoring techniques.
Analyses on what is going to be the next “big thing” is what is needed.
Retailers can understand market trends using techniques like the social media sentiment analysis to know
their target audience.
Big data can do a lot more than this. It can provide insights on impact of different trends on people.
It can help firms make right merchandising decision in the future.
3- Know Your Audience
With the increase in ecommerce it is easy to know what one likes and dislikes. Data analytics accumulated
both organized and unorganized data in one place to generate insights which are not easily visible.
It can also be used in analyzing customer behavior like the hour of the day one likes to shop, how they
respond to marketing messages etc.
Based on such behavior insights businesses can adjust their market and design to suit their customers.
7. 4- Convert with DATA
New collection face the issue of capturing market. With the use of markdown optimization, it becomes
easier to convert more customers and increase revenues. This concept analyses customers behavior to
suggest a price that ignites demand and ensure faster stock clearance. This technique leads to more
efficient and effective clearance sale at the end of every season.
5- Uplift New Designers
Well known designers have more say in the fashion industry. Majority of designs by famous designers
bring in good money to retailers. But the issue with such outfits is the high prices and its limited
customer base.
With the help of business analysis and big data, budding designers can analyse designs and access
their impact on the market.
Using such predictions mid size retailers can make procurement decision about new designers in the
industry. This will also help in uplifting and promoting new talent and sales.
8. 6- Measure the Influence:
Picking on a brand ambassador is a crucial task for every fashion company. They prefer to bring in famous
faces to advertise and market their products.
Big data analysis can help understand emotions people associate to various celebrated figures and the
impact of collaborating with them on the company sales.
Using these insights brands can make data backed decisions for a more evident result.
This also helps save time and energy spent in debating the influence of different brand ambassdors by
bringing data into picture.
7- Improve Cross-selling:
It is a concept of selling more goods to existing customers. By using analytical techniques like “market
basket analysis” it is possible to predict what a consumer will buy in the future.
This technique uses historical purchase data to identify products that complement each other.
It can help shop owners to organize their stores, both online and offline.
This can also be used to send more effective marketing messages to consumers. It makes it easy to upscale
revenues by promoting cross-selling.
9. CONCLUSION
• The range of insights that big data analysis can generate for the fashion industry is
highly extensive. Big data is so effective that even mid-size retailers can compete
with the giants if they use the data properly.
• Data analytics generated by tools like Hadoop BI are more than satisfactory to give
anyone a head start. Even if you are not from a statistical background it not difficult
to understand data provided you have good data scientist.
• Big data visualization tools like Tableau and QlikView specialize in presenting data
in ways easily understood by executives.