The document proposes opening a roller skating rink business called US on Wheels. It provides an executive summary that outlines the mission, financial objectives, competitive analysis, marketing strategy, and budget/pricing. The mission is to provide fun and exercise for all ages. A competitive analysis shows strengths of the main competitor Skate City include its location and classes, while its weaknesses are closed most days and only a 4 hour open time on Fridays. The marketing strategy includes social media and brochures with school discounts. The projected monthly budget is around $3,150-3,250 including rent, employee wages, and utilities.

1. the green light. julio s. claudia c. danielle l. luis a.

2. introduction create a business (good/service) a roller skating rink

3. a quick look Executive Summary Mission Financial Objectives Competitive Analysis Marketing Strategy Budget and Pricing Strategies

4. mission provide fun for the whole family and people of all ages unique safe hight quality get people out of the house and get exercise unique and not "old-fashioned"

5. Mission Cont... providing food our customers will take liking to. skating classes. special events” (teen night,kids night, 70’s night, 80’s night, etc…) host birthday parties, celebrations… arcade, prizes. hockey league.

6. competitive analysis Skate City Strengths Location skating classes hockey league Weakness Closed Monday through Thursday Open for 4 hours on Fridays Dj US on Wheels Strengths Dj Weakness conveniently located

7. marketing strategy MySpace, Twitter brochures discounts for schools

8. budget and pricing strategies -budget- rent: arount $2,500 a month employee: $300 to $400/week - $1,200 a month - $7.50 an hour utilities(electricity, pluming, etc.): $850 Estimate total :$3,150 to $3,250 skates: $2,450 Dj: $25 an hour

9. supply and demand demand some where to hang out in thornton good exercise for everyone something fun to do after school supply roller skating rink food arcades & prizes music