FOR MORE CLASSES VISIT www.tutorialoutlet.com BUS 2403 Fundamentals of Innovation & Entrepreneurship Project 04 Personal Business Plan Project 4: Individual Worth 40% Due Week 15 Part A: Written Report 10% Part B: Presentation 30%

1. BUS 2403 Fundamentals of Innovation &
Entrepreneurship Project 04 Personal Business Plan
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BUS 2403 Fundamentals of Innovation & Entrepreneurship Project 04
Personal Business Plan
Project 4: Individual
Worth 40%
Due Week 15
Part A: Written Report 10%
Part B: Presentation 30%
Learning Outcome Addressed 1. Students will appreciate how to connect design
thinking, innovation, and
entrepreneurship to their own career development and paths. LO 6 Introduction
For this project, students will write a Personal Business Plan (PBP) and
highlight how
entrepreneurship and innovation could play a role in their personal and career
paths. The
entrepreneurial process is at its core concerned with "the pursuit of
opportunity without
regard to the resources already under control." This process is as
applicable to your career as
it is to start a company. The goal of this assignment is to identify where you
want to be and
how you will get there. Do not worry about your current resources. Think
entrepreneurially!
Your personal business plan should include a long-term vision statement, the
"external"

2. opportunities that exist, your "Internal" (personal) strengths, and a
strategy for yourself and
your life over the next three to five years. In addition, please share at least one
"failure" from
your past and what you learned from it in terms of maximizing your potential
for the future.
The assignment should consist of about one page (up to 600 words) that
summarizes as many
of the areas below as possible, as well as the one "failure" wherever
you feel it best fits . To
sum up this assignment, an oral presentation will be due in week 15 in order to
back up
understanding and allow students a chance to justify their choices and further
discuss their
Personal Business Plan.
Page 1 of 8 BUS 2403 Fundamentals of Innovation & Entrepreneurship
Project 04 Part A: Written Report – Worth 100 marks
Consider the following topic areas and questions as you work on your Personal
Business Plan
Report. 1. Vision and Opportunity What are your goals (career and/or
educational) after you leave your university? What are your purpose, your
values, and your mission? List the 3 key questions that
guide your choices. These should be essential questions that serve as
touchstones to
direct your life and work. For instance, how can I have an impact? What do I
love?
What do I fear? What engages my passions? How do I want to be remembered?
The
answers to these questions may well change over time, but when the questions
themselves are fundamental they tend to last a lifetime.
What are the market and opportunity that align with your goals? Don't restrict

3. yourself to matters of career or work; think more broadly about your
opportunities to
make a difference. Page 2 of 8 BUS 2403 Fundamentals of Innovation &
Entrepreneurship Project 04 2. Marketing and Implementation Strategy Create
your market positioning statement. This may be directed at a hypothetical
employer, industry, organization, or the world at large.
What compelling value will you offer to your employers and society?
How will you differentiate from other UAE students? How about from the
broader
populace? 3. Risks and Mitigation What are the key milestones and checkpoints
in your plan? How will you measure/determine if you have successfully attained
these milestones? How do you define success?
What external factors might affect your attaining success? (Positively or
adversely)
Develop contingency and risk mitigation strategies.
Entrepreneurship is not all about personal financial gain. It concerns crafting a
lifelong plan to make a positive impact on society. Character does matter.
Failure is
OK; unethical behavior is not. True wealth requires the creation of enduring
value, which requires integrity and ethics.
How do you plan to practice ethical principles in your daily actions?
If you could assemble any three people to advise and mentor you, who would
they be?
They may be alive or dead, family or world leaders, friends or strangers. Why
would
you choose each? Is it their wisdom, their accomplishments, their words, their
creativity, their character, their heroic deeds………..?
Similar to popular "six-word memoir" exercise, please summarize
your PBP in 6
words (e.g., "humanist engineer, global citizen, caring teacher").
Grade Scale
Unacceptable

4. 0 – 59 Errors so
significant
that the work
is not passing
quality Minimum
requirements
60– 64 Satisfactory
65-74 Above
requirements
75-84 Outstanding
85-100 Significant
errors,
information
mostly
unclear or
incorrect Most
information
is correct and
wellpresented,
with few
errors Largely free of
errors, and
demonstrates
critical thought
with wellexplained

5. coverage of all
topics. Clear, well-explained,
error-free work
demonstrating critical
thinking, with clear
evidence of
independent work and
authentic research.
Page 3 of 8 BUS 2403 Fundamentals of Innovation & Entrepreneurship
Project 04 Page 4 of 8 BUS 2403 Fundamentals of Innovation &
Entrepreneurship Project 04 Grading Rubric
Report Contents Comments Marks
Awarded Vision and Opportunity The student clearly defines at least 3 of their
career and/or
educational goals after graduating from HCT.
The student discusses in detail their purpose, their values, and
their mission. Also, lists the 3 key questions that guide their
choices. These are essential questions that serve as touchstones to
direct the student’s life and work.
The student provides at least 3 examples from the current job
market and opportunities available to them. This must align with
the student’s goals, taking into consideration their opportunities to
make a difference. /20 Marketing and Implementation Strategy The student has
created their market positioning statement,
directed at a hypothetical employer, industry, organization, or the
world at large.
The student clearly describes the compelling value that they will

6. offer to their potential employers and society.
The student defines how they will differentiate from other UAE
students or from the broader populace. /20 Risks and Mitigation The student
clearly identifies the key milestones and checkpoints
in their plan. In addition to describing how they will measure, or
determine if they have successfully attained these milestones, and
explain how they define success.
External factors that might affect attaining success are clearly
mentioned (Positively or adversely).
The student has developed 3 contingency and risk mitigation
strategies. /20 Ethics The student identifies how they plan to practice ethical
principles
in their daily actions.
The student mentions their choice of mentors in addition to
justifying why they choose each.
Based on the "six-word memoir" exercises, the student
summarizes their PBP in 6 words that are applicable and relevant. Format
Formatting is clear, used times new roman font, size 12, spacing
is 1.5. Header and footer include student name, ID, and course
details. Citation and referencing must be included in an attached
page. Total Grade /20 /20
/100 Page 5 of 8 Part B: Oral Presentation – Worth 100 marks.
An oral presentation will be scheduled for week 15, allowing the student to
further explain
and defend their Personal Business Plan report. Teacher teaching the course can
assess his/her own students. Each student will be assessed by two faculty (for
purposes of standardization of the

7. assessment results across the colleges). The assessors can be from the same
college,
and who are teaching the same group of students. Markers can share grades with
each other. Video/voice recording of the assessment is a good practice that all
colleges should
consider. It helps moderation, or addressing any potential issues later.
PowerPoint/Prezi can be a used as visual aid during the presentation.
Submission of the Personal Business Plan prior to the scheduled presentation is
encouraged. Assessment 3 –Personal Business Plan Presentation – 30%
Organization and Visuals
Presentation is organized with a
clear introduction, body and
Presentation is organized, but
conclusion, with appropriate visual Presentation lacks organization
needs more structure. Visual aids aids. Visual aid used is clear, lacks or
structure. Visual aids used
used could use some editing and spelling mistakes, looks were not of any use or
relevance.
improvement. professional, and applies to
content.
20
18
16
Vision and Opportunity 14 12 10 8 6 4 2 The student demonstrates a clear
The student demonstrates a clear
vision of their career and/or The student does not demonstrate
vision of their career and/or educational goals after graduating a clear vision of
their career

8. educational goals after graduating from HCT, and discusses in detail and/or
educational goals after
from HCT, but does not discuss in their purpose, their values, and graduating
from HCT, and does
detail their purpose, their values, their mission. In addition to listing not discuss
in detail their
and their mission. The 3 key the 3 key questions that guide their purpose, their
values, and their
questions that guide their choices choices. The student thoroughly mission. The
3 key questions that
are presented, but the student fails describes the market and guide their choices
are not
to expand. The student describes opportunity that align with their presented.
The student is unable
the market and opportunity that goals taking into consideration to describe the
market and
align with their goals, but fails to their opportunities to make a opportunity that
align with their
expand or identify critical factors. difference. Student includes a goals. Student
didn’t mention
Some form of a vision statement long-term vision statement vision statement or
“external”
and external opportunity is highlighting "external" opportunities.
mentioned. opportunities that exist.
20
18
16
14
Marketing and Implementation Strategy

9. The student has created their 12 10 8 market positioning statement, The student
created their market directed at a hypothetical positioning statement, directed at
employer, industry, organization, a hypothetical employer, industry, or the
world at large. The student organization, or the world at large. clearly describes
the compelling The student does not clearly value that they will offer to their
describe the value that they will potential employers and society. offer to their
potential employers The student defines how they will and society, and does not
define differentiate from other UAE how they will differentiate from students or
from the broader other students’ competition. 6 4 2 The student did not mention
their
market positioning statement,
and does not describe the value
that they will offer to their
potential employers and society.
The student does not define how
they will differentiate from other
UAE students or from the
broader populace.
populace.
20
18
Risk and Mitigation 16 14 12 10 8 6 4 2 The student clearly identifies the The
student partially identifies the The student does not identify the key milestones
and checkpoints in milestones and checkpoints in milestones and checkpoints in
their plan. In addition to describing their plan. The student does not their plan.
The student does not how they will measure, or describe how they will measure,
describe how they will measure, determine if they have successfully or
determine if they have or determine if they have attained these milestones, and
successfully attained these successfully attained these explain how they define
success. milestones, and explain how they milestones, and does not explain
External factors that might affect define success. External factors how they
define success. attaining success are clearly that might affect attaining success
External factors that might affect mentioned. The student has are briefly
mentioned. The student attaining success are overlooked. developed

10. contingency and risk has broad and general contingency The student has no
contingency 20
Failure mitigation strategies.
18
16 14 and risk mitigation strategies.
12
10
8 and risk mitigation strategies.
6
4
2 Student shared valid failure
Student shared a valid failure
experience, but did not provide
experience from their past and No failure experience identified.
specific reference to learning from shared what they learned in terms
Inappropriate or inadequate
their failure. Limited reasons were of maximizing their future responses.
provided at maximizing their potential.
10
9
8
Presentation Skills
Student is not reading, has clear
eye contact, and is clearly 7 Total Grade 8 3 2 1 Student was not prepared and
now and then, but needs more lacked self-confidence. preparation. Presentation
is more Presentation is less than 4 than 5 minutes. minutes. whole presentation.
Presentation is

11. between 4 to 5 minutes.
10
9 4 Student made eye contact every prepared. When asked, student is
able to explain any part of the potential for the future.
6
5 7 6 5 4 3 2
/100 1