Building	
  a	
  Community	
  	
  
  through	
  Blogging	
  

                        Jane3e	
  Toral	
  
                 h3p://digientrepreneur.com	
  
                 h3p://influen;alblogger.net	
  
                h3p://bloggingfromhome.com	
  
Started	
  with	
  
DigitalFilipino	
  
back	
  in	
  1999.	
  
Blogging	
  
plaEorms	
  
were	
  not	
  fully	
  
developed	
  
then.	
  
Buiild	
  a	
  
                    community	
  in	
  
                    2003	
  for	
  
                    sustainability	
  
                    of	
  advocacies.	
  




h3p://www.digitalfilipinoclub.com	
  
DigitalFilipino	
  Club	
  	
  
                   Project	
  Idea	
  
•  h3p://www.digitalfilipinoclub.com	
  
•  Free	
  research	
  reports,	
  marke;ng	
  assistance,	
  
   referrals,	
  and	
  consul;ng.	
  
•  Have	
  individual,	
  SME,	
  and	
  corporate	
  
   membership	
  
•  Accepts	
  up	
  to	
  100	
  members.	
  
Got	
  involved	
  with	
  blogging	
  
community	
  with	
  iBlog	
  1	
  
onwards.	
  




                                          h3p://www.iblogph.org	
  
What	
  if	
  you	
  take	
  the	
  leap	
  of	
  faith	
  
                in	
  blogging?	
  
Top	
  Ten	
  Emerging	
  	
  
Influen;al	
  Blogs	
  Wri;ng	
  Project	
  
    h3p://www.influen;alblogger.net	
  


                       Aims	
  to	
  put	
  a	
  spotlight	
  on	
  new	
  bloggers.	
  
Emerging	
  Influen;al	
  Blogs	
  2007	
  
•    Personal	
  
•    Passion	
  
•    Life	
  
•    Novelty	
  



     List	
  at	
  h3p://bit.ly/xbmLeM	
  
Emerging	
  Influen;al	
  Blogs	
  for	
  2008	
  
•  Focused	
  on	
  what	
  ma3ers	
  to	
  You	
  than	
  Me.	
  
•  Tells	
  stories	
  that	
  I	
  may	
  not	
  know.	
  
•  Blogging	
  is	
  serious	
  business!	
  
    –  Demanding	
  (coverage	
  and	
  depth)	
  
    –  Model	
  (business	
  or	
  otherwise)	
  
    –  Mul;media	
  


   Full	
  list	
  at	
  h3p://bit.ly/Awuhll	
  
Emerging	
  Influen;al	
  Blogs	
  for	
  2009	
  
•  Masa	
  –	
  real	
  people	
  
    –  No	
  longer	
  to	
  be	
  looked	
  at	
  as	
  an	
  eli;st	
  ac;vity	
  
    –  Various	
  economic	
  class	
  
•  Ageless	
  
    –  From	
  teenager	
  to	
  lolo	
  
•  Community	
  spirit	
  
    –  Ac;ve	
  players	
  

     Full	
  list	
  at	
  h3p://bit.ly/z6iWAF	
  
Observa;ons	
  on	
  2010	
  blogs	
  
•    Passion	
  
•    Iden;ty	
  –	
  brand	
  building	
  
•    Individuals	
  rather	
  than	
  groups	
  
•    Community	
  builders	
  
•    Profession	
  

        Full	
  list	
  at	
  h3p://bit.ly/a8K7pB	
  
Observa;on	
  on	
  2011	
  blogs	
  
•    Girl	
  power.	
  
•    Trust	
  built	
  over	
  ;me.	
  
•    Communi;es	
  ma3er.	
  
•    Beyond	
  “I	
  scratch	
  your	
  back.	
  You	
  scratch	
  
     mine.”	
  



Full	
  list	
  at	
  h3p://bit.ly/qr5YB6	
  
Can	
  I	
  make	
  money	
  by	
  crea;ng	
  an	
  
             online	
  community?	
  
Benefits	
  
It	
  is	
  all	
  about	
  karma..	
  
                         Create	
  opportuni;es	
  that	
  will	
  benefit	
  
                         other	
  bloggers.	
  
Example	
  of	
  Blogger-­‐turn-­‐Entrepreneur	
  
                    Journey	
  
Learned	
  to	
  create	
  new	
  niche:	
  
Train	
  people	
  to	
  work	
  from	
  home	
  




                                        www.homebasedelite.com	
  
Plan	
  your	
  community	
  
                                                                                   building	
  through	
  
                                                                                   blogging	
  journey	
  




Source:	
  Business	
  Model	
  Genera;on	
  book	
  –	
  h3p://businessmodelgenera;on.com	
  
Factors	
  to	
  consider.	
  




Source:	
  Business	
  Model	
  Genera;on	
  book	
  –	
  h3p://businessmodelgenera;on.com	
  
Source:	
  Business	
  Model	
  Genera;on	
  book	
  –	
  h3p://businessmodelgenera;on.com	
  
DigitalFilipino	
  Start-­‐Up	
  100	
  Project	
     Business	
  Model	
  Canvas	
  



                            Online	
  
                            bootcamp	
                Experienced	
           Personal	
  
 DigitalFilipino	
                                                                                           Successful	
  
                                                      prac;;oners	
  as	
   rela;onship	
  
 Members	
  as	
                                                                                             entrepreneurs	
  
                                                      mentors.	
  
 mentors	
  /	
  angel	
   Angel	
  investor	
                                                               wan;ng	
  to	
  
 investors	
               recruitment	
                                      Minimal	
                      switch	
  to	
  
                                                      Hands-­‐on	
  angel	
   bureaucracy	
  
                                                                                                             investor.	
  
                                                      investors.	
  
 Interna;onal	
  
 incubators.	
                                                                                               People	
  wan;ng	
  
                                                      Virtual-­‐friendly	
  
                                                                               Personal	
                    support	
  for	
  their	
  
 Funding	
                  E-­‐Learning	
                                                                   technopreneur	
  
                                                                               network	
  
 plaEorm.	
                                                                                                  venture.	
  
                            Prospect	
  
                                                                               E-­‐Learning	
  
                            screening	
  
                                                                               plaEorm	
  

                Webinar	
  plaEorm	
  
                                                                               Minimum	
  of	
  1%	
  share	
  or	
  
                Mentoring	
  sessions	
                                        P100,000	
  successful	
  
                                                                               referral	
  investor	
  fee.	
  
                Nego;a;ons	
  
HomeBasedElite.com	
  Project	
                Business	
  Model	
  Canvas	
  




                            Marke;ng;	
        Learn	
  prac;cal	
        Mentoring;	
  On-­‐
 DTI,	
  BPAP,	
                                                                                          Entrepreneurs	
  
                            Genng	
            skills	
  with	
  no	
     demand	
  online	
  
 CCAP,	
  re;rees,	
                                                                                      exploring	
  new	
  
                            projects;	
        loca;on	
                  tutorials;	
  
 OFW	
                                                                                                    business	
  areas.	
  
                            Maintenance;	
     constraints.	
             community	
  
 organiza;ons,	
  
 financial,	
                Training	
                                                                    Stay-­‐at-­‐home	
  
                            delivery.	
        Get	
  project	
  
 training,	
  virtual	
                                                                                   Moms	
  /	
  Dad	
  
                                               opportuni;es.	
  	
  
 communi;es,	
                                                                                            wan;ng	
  to	
  earn	
  
 GoNegosyo.	
                                                             Online	
  /	
  offline	
          from	
  home.	
  
                            E-­‐Learning	
     Provide	
  expert	
  
                                               advice	
  as	
             briefing;	
  	
  
                                                                          Website;	
  Social	
            Professionals	
  
                            Project	
          needed.	
  
                                                                          media	
                         wan;ng	
  to	
  
                            management	
                                                                  outsource	
  
               Marke;ng	
  
               Training	
  
               Domain	
  name	
                                           Subscrip;on	
  (40%);	
  per	
  
               Web	
  hos;ng	
                                            skill	
  training	
  (30%);	
  Jobs	
  
               Webinar	
  plaEorm	
                                       (30%)	
  
               Website	
  
Blog	
  Network	
  Opera;ons	
                    Business	
  Model	
  Canvas	
  



                           Blogger	
  
                           management.	
          Professional	
          One-­‐on-­‐one.	
  
 Bloggers	
  as	
                                                                                     Bloggers	
  wan;ng	
  
                                                  bloggers.	
  
 content	
                                                                                            to	
  mone;ze	
  their	
  
 publishers.	
             Adver;ser	
                                                                blog.	
  
                           pitches.	
             Honors	
  non-­‐
                                                  disclosure.	
  
 DigitalFilipino	
                                                                                    Adver;sers	
  
 Club	
  members	
         Recruitment.	
                                                             wan;ng	
  
                                                  No	
  contractor	
  
 as	
  adver;sers	
                                                                                   exposure	
  in	
  blogs	
  
                                                  rela;onship	
  
                                                                          Social	
  network.	
        without	
  handling	
  
                           Coordinator	
          with	
  bloggers.	
  
                                                                          Events.	
                   one-­‐on-­‐one	
  
                                                                          E-­‐mail.	
                 rela;onship.	
  
                  Presence	
  in	
                No	
  minimum	
  
                                                  payout	
                Website.	
  
                  social	
  
                                                  required.	
             Mobile.	
  
                  networking	
  
     Telecommunica;on	
  cost.	
                                          Commission	
  fee	
  per	
  blog	
  
                                                                          post	
  done.	
  
     Payout	
  fees.	
  
                                                                          Coordinator	
  fee.	
  
     Marke;ng	
  to	
  adver;sers	
  and	
  bloggers.	
  
Blogging	
  ahead	
  




      Blogging	
  from	
  Home	
  book	
  
Will	
  you	
  embark	
  on	
  this	
  
  adventure	
  or	
  not?	
  
h3p://slideshare.net/jane3etoral	
  
Let’s	
  connect:	
  

h3p://twi3er.com/digitalfilipino	
  

Building a Community through Blogging

  • 1.
    Building  a  Community     through  Blogging   Jane3e  Toral   h3p://digientrepreneur.com   h3p://influen;alblogger.net   h3p://bloggingfromhome.com  
  • 2.
    Started  with   DigitalFilipino   back  in  1999.   Blogging   plaEorms   were  not  fully   developed   then.  
  • 3.
    Buiild  a   community  in   2003  for   sustainability   of  advocacies.   h3p://www.digitalfilipinoclub.com  
  • 4.
    DigitalFilipino  Club     Project  Idea   •  h3p://www.digitalfilipinoclub.com   •  Free  research  reports,  marke;ng  assistance,   referrals,  and  consul;ng.   •  Have  individual,  SME,  and  corporate   membership   •  Accepts  up  to  100  members.  
  • 5.
    Got  involved  with  blogging   community  with  iBlog  1   onwards.   h3p://www.iblogph.org  
  • 6.
    What  if  you  take  the  leap  of  faith   in  blogging?  
  • 10.
    Top  Ten  Emerging     Influen;al  Blogs  Wri;ng  Project   h3p://www.influen;alblogger.net   Aims  to  put  a  spotlight  on  new  bloggers.  
  • 11.
    Emerging  Influen;al  Blogs  2007   •  Personal   •  Passion   •  Life   •  Novelty   List  at  h3p://bit.ly/xbmLeM  
  • 12.
    Emerging  Influen;al  Blogs  for  2008   •  Focused  on  what  ma3ers  to  You  than  Me.   •  Tells  stories  that  I  may  not  know.   •  Blogging  is  serious  business!   –  Demanding  (coverage  and  depth)   –  Model  (business  or  otherwise)   –  Mul;media   Full  list  at  h3p://bit.ly/Awuhll  
  • 13.
    Emerging  Influen;al  Blogs  for  2009   •  Masa  –  real  people   –  No  longer  to  be  looked  at  as  an  eli;st  ac;vity   –  Various  economic  class   •  Ageless   –  From  teenager  to  lolo   •  Community  spirit   –  Ac;ve  players   Full  list  at  h3p://bit.ly/z6iWAF  
  • 14.
    Observa;ons  on  2010  blogs   •  Passion   •  Iden;ty  –  brand  building   •  Individuals  rather  than  groups   •  Community  builders   •  Profession   Full  list  at  h3p://bit.ly/a8K7pB  
  • 15.
    Observa;on  on  2011  blogs   •  Girl  power.   •  Trust  built  over  ;me.   •  Communi;es  ma3er.   •  Beyond  “I  scratch  your  back.  You  scratch   mine.”   Full  list  at  h3p://bit.ly/qr5YB6  
  • 17.
    Can  I  make  money  by  crea;ng  an   online  community?  
  • 18.
  • 19.
    It  is  all  about  karma..   Create  opportuni;es  that  will  benefit   other  bloggers.  
  • 20.
  • 21.
    Learned  to  create  new  niche:   Train  people  to  work  from  home   www.homebasedelite.com  
  • 22.
    Plan  your  community   building  through   blogging  journey   Source:  Business  Model  Genera;on  book  –  h3p://businessmodelgenera;on.com  
  • 23.
    Factors  to  consider.   Source:  Business  Model  Genera;on  book  –  h3p://businessmodelgenera;on.com  
  • 24.
    Source:  Business  Model  Genera;on  book  –  h3p://businessmodelgenera;on.com  
  • 25.
    DigitalFilipino  Start-­‐Up  100  Project   Business  Model  Canvas   Online   bootcamp   Experienced   Personal   DigitalFilipino   Successful   prac;;oners  as   rela;onship   Members  as   entrepreneurs   mentors.   mentors  /  angel   Angel  investor   wan;ng  to   investors   recruitment   Minimal   switch  to   Hands-­‐on  angel   bureaucracy   investor.   investors.   Interna;onal   incubators.   People  wan;ng   Virtual-­‐friendly   Personal   support  for  their   Funding   E-­‐Learning   technopreneur   network   plaEorm.   venture.   Prospect   E-­‐Learning   screening   plaEorm   Webinar  plaEorm   Minimum  of  1%  share  or   Mentoring  sessions   P100,000  successful   referral  investor  fee.   Nego;a;ons  
  • 26.
    HomeBasedElite.com  Project   Business  Model  Canvas   Marke;ng;   Learn  prac;cal   Mentoring;  On-­‐ DTI,  BPAP,   Entrepreneurs   Genng   skills  with  no   demand  online   CCAP,  re;rees,   exploring  new   projects;   loca;on   tutorials;   OFW   business  areas.   Maintenance;   constraints.   community   organiza;ons,   financial,   Training   Stay-­‐at-­‐home   delivery.   Get  project   training,  virtual   Moms  /  Dad   opportuni;es.     communi;es,   wan;ng  to  earn   GoNegosyo.   Online  /  offline   from  home.   E-­‐Learning   Provide  expert   advice  as   briefing;     Website;  Social   Professionals   Project   needed.   media   wan;ng  to   management   outsource   Marke;ng   Training   Domain  name   Subscrip;on  (40%);  per   Web  hos;ng   skill  training  (30%);  Jobs   Webinar  plaEorm   (30%)   Website  
  • 27.
    Blog  Network  Opera;ons   Business  Model  Canvas   Blogger   management.   Professional   One-­‐on-­‐one.   Bloggers  as   Bloggers  wan;ng   bloggers.   content   to  mone;ze  their   publishers.   Adver;ser   blog.   pitches.   Honors  non-­‐ disclosure.   DigitalFilipino   Adver;sers   Club  members   Recruitment.   wan;ng   No  contractor   as  adver;sers   exposure  in  blogs   rela;onship   Social  network.   without  handling   Coordinator   with  bloggers.   Events.   one-­‐on-­‐one   E-­‐mail.   rela;onship.   Presence  in   No  minimum   payout   Website.   social   required.   Mobile.   networking   Telecommunica;on  cost.   Commission  fee  per  blog   post  done.   Payout  fees.   Coordinator  fee.   Marke;ng  to  adver;sers  and  bloggers.  
  • 28.
    Blogging  ahead   Blogging  from  Home  book  
  • 29.
    Will  you  embark  on  this   adventure  or  not?  
  • 30.
  • 31.