1. Coaching for Innovation March 19, 2009 Burt L. Swersey Rensselaer Polytechnic Institute [email_address] Burtswersey.blogspot.com

7. Criteria Scoring- 1 to 5 5 is highest Candidate Score Bullex Score Comments on candidate for each criteria Time to bring product to market- years 1yr=5 2yr=3 3yr=2 4 yr or more=1 5 Need for the product or service Mandated= 5 Strong= 4 Moderate=3 A “Want”= 1 5 Potential for Patent Little prior art=5 Much prior art=1 5 It MUST be patentable or eliminate Approvals Needed Before sale None= 5 UL= 4 FDA=1 5 $ Needed to ship first unit Bootstrap=5 > $1,000,000=1 5

8. Distribution How sold? Sell directly=5 Retail= 1 5 Bullex customers are easily targeted via- trade shows, news stories Passion Factor For your team Exciting=5 Ordinary=1 5 Potential for family of products 5 Saves money 1/10 the cost= 5 Same Cost = 1 5 Provides significant new functions 4 Useful smart features=5 1 = 2 5 Has the concept gone through a series of iterations? 3 or more= 5 First idea= 1 5 Bullex had 5 early iterations