1. _022414
Data was collected by StatSocial in September and October 2013 based on
the followers of the top Twitter account from each of the Fortune Global 100
companies. The Fortune Global 100 companies were broken down by
industries, and Burson-Marsteller focused data analysis on seven industries
of the Fortune Global 100: automobile, energy, financial, healthcare, retail,
technology and telecommunication.
THE GLOBAL CORPORATE
Gender and Age of Followers of Energy Companies
33%
1.3x .7x
of followers are between
the ages of
26 AND 35
1.4x
less likely than the
average user to be
FEMALE
Followers are
more likely than the
average user to be
MALE
Followers are
1.2x more likely than the average
user to be between the ages of
36 AND 45
Followers are
more likely than the average
user to be between the ages of
46 AND 55
Followers are
Locations, Work and Interests of Followers of
Energy Companies
234.2xmore likely to be from
CARACAS, VENEZUELA
than the average user
30%followers from the
UNITED STATES
FOLLOWERS OF ENERGY
COMPANIES ARE MORE
LIKELY THAN THE AVERAGE
USER TO WORK IN
AUTO TRAVELFOODBUSINESS SPORTSSCIENCE TECHNOLOGYEDUCATION
FINANCIAL
EDUCATION
SOFTWARE
POLITICS
HOUSTON LONDON
RIO DE JANEIROCARACAS
NEW YORK
TOP FIVE CITIES
followers are from
FOLLOWERS ARE MORE
LIKELY THAN THE AVERAGE
USER TO BE INTERESTED IN
followers of energy accounts are
Followers of Energy Companies
330x
Followers of Energy CompaniesFollowers of Energy CompaniesFollowers of Energy Companies
300
AVERAGE
TWITTER USER
734
FOLLOWERS OF
ENERGY COMPANIESvs.
1.8xNETWORK SIZE
STRONGER THAN
AVERAGE TWITTER USERS
THEY HAVE A SOCIAL PULL
Followers of energy companies have an average network
size 1.8 times that of average Twitter users
Social pull measures how well followers are
connected across social media.
Energy
Companies
Twitter
InfluenceStudy
Who is following large global
companies on Twitter?
The average Twitter user has approximately 300 connections
across all social media platforms, and followers of energy
companies average 734 connections across all social media
platforms.