Good morning ladies and gentlemen. We shall now go on with the second presentation in today‘S agenda. Presenting today ProjeX is Marc Schoffer from the Business administration department, Felix Gehring, IT specialist and me, Carmen Neghina, communication department.
Nowadays there‘s a lot of talk about Web 2.0, web mashups, AJAx, etc. Which in the mind of Sho Kuwamoto are all facets of the same phenomenon: that information and presentation are being separated in ways that allow for novel forms of reuse. Here is where the cocktail idea came into play, as a means of representing mashups, as mashups integrate more web services into one.
The next 30 minutes will be divided into 5 parts. We shall introduce you to the idea of our project, we shall analyze the market for our product, present its main features ... And also some financial projections related to it. At the end the final implementation of the product will also be tackled. So, let‘s get started !
ProjeX<br />Roxana Craciun, Felix Gehring, Carmen Neghina, Alina Oprea, Marc Schöfer<br />
“There is a fundamental change taking place in terms of how corporations create value and arguably, in terms of the core architecture of the corporation. I think it's the biggest change in a century in the ways that companies build relationships and interact with other entities […]<br />(Don Tapscott)<br />Nowadays, there's a lot of talk about Web 2.0, web mashups, AJAX, etc., which in my mind are all facets of the same phenomenon: that information and presentation are being separated in ways that allow for novel forms of reuse. <br />(Sho Kuwamoto)<br />
Roxana Craciun, Felix Gehring, Carmen Neghina, Alina Oprea, Marc Schöfer<br />Idea<br />
http://www.gartner.com/it/page.jsp?id=587309<br />CIO Staffing Challenges<br />“While overall IT effectiveness continues to climb, CIOs face challenges in their people, their processes and IT performance. Only 27 percent of CIOs believe that they have the right number of skilled people to meet business needs. That is impacting both IT performance and IT's support for enterprise strategies.”<br />
Overview<br />6<br />Problem<br />Solution<br />Scarcity of high-quality resources<br />Efficient and effective (human) resourcemanagement/ sourcing<br />Proliferation of competitors<br />Be the best at what you do !<br />Open Source Community <br />threats<br />Work with and not against it<br />
Intelligent sourcing of external expertise is one of the critical success for future competitiveness in the business world.<br />Our start-up company tries to address these challenges using ProjeX, which provides an intuitive platform for project-based collaboration and recruiting with tools to manage these relationships.<br />About Us<br />Projex´s main goal is to make dynamic information exchange an asset for your project resource managers and collaborators outside your company by providing them with an efficient and effective interface to make the most of your projects.<br />
Key Components<br />8<br />Popular tools in the business environment:<br />
Functional Design<br />Xing API<br />Social networking community<br />Intensively used by the European business community<br />Able to provide extensive search functions<br /><ul><li>The project manager selects the appropriate candidate for a specific project</li></ul>Assign appropriate tags for the wanted knowledge resources<br />Xing member profiles provide the selection pool for hiring<br />The project manager contacts the candidate suitable for a specific task through Xing messaging<br />On a freelancer work agreement the candidate is hired<br />Goal: outsource the workload for some of the company´s projects<br />API is currently reworked<br />9<br />
Functional Design<br />Instant Communication Tool<br />VoIP<br />Messaging<br />Video Conferencing<br />ActiveX interface<br /><ul><li>List of all project members
All project members can initiate conferences</li></li></ul><li>Functional Design<br />Google Calendar<br />Advanced calendar tool<br />Full API support by Google<br />Easy synchronization with MS Outlook and similar programs<br />Assigned to every project member<br />Features<br />Appointments<br />Deadlines ofgiventasks<br />Free slots<br />Available to all project members<br />11<br />
Filesharing service<br />Enableprojectmemberstoworkindependently on oneandthe same project.<br />Makeuseof CVS and SVN possible<br /> (filesynchronization)<br />Functional Design<br />
Functional design<br />Web-based project workspace<br />Set by the project owner<br />No specialized IT knowledge required<br />Features<br />Project description<br />Tasks<br />Deadlines<br />Events<br />Participants<br />Access granted only to project members (username and password)<br />13<br />
Combine everything with a local database<br />Manage accessrights<br />Have all datasummarized<br />Instant Messaging Accounts<br />Project Details<br />Functional Design<br />
Clash of cultures/mindsets</li></li></ul><li>Industry Analysis<br />19<br />
Competitor Analysis<br />There are no directly comparable competitors at this point, however the following players could extend their portfolios to include features similar to those of ProjeX:<br /><ul><li>Job marketplaces: Monster, Stepping Stone: </li></ul> + huge relevant user base, <br /> + online CVs, <br />-still focus on traditional (long-term) employment<br /><ul><li>Social networks </li></ul> + open architecture<br /> + user base<br /> - (lack of business focus)<br /><ul><li>others: Collaboration platforms, office suites,enterprise wikis ( e.g. socialtext)</li></ul>20<br />
Focus on the uniqueness of the project<br />Use social bookmarking to gain popularity<br />Present the product in IT specialized magazines, as well as niche-targeted magazines (pharmaceutical, media and consulting)<br />Communication Strategy<br />26<br />
Development Costs<br />We used a COCOMO II approach to estimate the project characteristics (cf. appendix for details):<br />Person Months: 45<br />Average development <br /> staff level: 3.6<br />Total estimated development costs (20€/ hour):<br />€158,400<br />http://sunset.usc.edu/research/COCOMOII/expert_cocomo/expert_cocomo2000.html<br />
Operating Expenses<br />Initial Investment, comprised of legal costs (trademarks, domain rights), and equipment purchases<br /> € 40,000<br />Using flexible sourcing of infrastructure we will keep fixed costs to a minimum and adapt flexibly to capacity changes<br />
Initial Sales of 1000 licenses @ avg. price of €200<br />Expected growth in unit sales: 30%<br />Projected Cashflows:<br />NPV (@15% discount rate): €29,849<br />Implied IRR: 20,85%<br />Projections & DCF Analysis<br />
Approach<br />Interactive platform needed<br />Communication with other services necessary<br />Server and client have certain tasks<br />Security issues have to be dealt with<br />Local database is essential<br />33<br />
Different services have “different” APIs<br />Possibly more than one programming language<br />Not all services provide open APIs<br />Reliability/ dependability might be a problem<br />Still using already existing services can be cost and resource effective<br />Communication with other Services Necessary<br />