ProjeX<br />Roxana Craciun, Felix Gehring, Carmen Neghina, Alina Oprea, Marc Schöfer<br />
“There is a fundamental change taking place in terms of how corporations create value and arguably, in terms of the core a...
Projex<br />Idea<br />Market Analysis<br />Product<br />Finances<br />Implementation<br />
Roxana Craciun, Felix Gehring, Carmen Neghina, Alina Oprea, Marc Schöfer<br />Idea<br />
http://www.gartner.com/it/page.jsp?id=587309<br />CIO Staffing Challenges<br />“While overall IT effectiveness continues t...
Overview<br />6<br />Problem<br />Solution<br />Scarcity of high-quality resources<br />Efficient and effective (human) re...
Intelligent sourcing of external expertise is one of the critical success for future competitiveness in the business world...
Key Components<br />8<br />Popular tools in the business environment:<br />
Functional Design<br />Xing API<br />Social networking community<br />Intensively used by the European business community<...
Functional Design<br />Instant Communication Tool<br />VoIP<br />Messaging<br />Video Conferencing<br />ActiveX interface<...
All project members can initiate conferences</li></li></ul><li>Functional Design<br />Google Calendar<br />Advanced calend...
Filesharing service<br />Enableprojectmemberstoworkindependently on oneandthe same project.<br />Makeuseof CVS and SVN pos...
Functional design<br />Web-based project workspace<br />Set by the project owner<br />No specialized IT knowledge required...
Combine everything with a local database<br />Manage accessrights<br />Have all datasummarized<br />Instant Messaging Acco...
Market Analysis<br />
Market Overview<br />16<br />
SWOT Analysis<br />Strengths <br /><ul><li>Open source availability
Large potential user base – little to no switching costs
Time-saving recruitment process
Efficient document and time management
Asset security and corporate risk reduction by granting only authorized access
Capability of real time brainstorming and debating</li></ul>Weaknesses <br /><ul><li>No market penetration
No data available for comparison
Revenue generation:
No ad revenue
No transactionbasedrevenue</li></li></ul><li>SWOT Analysis<br />18<br />Opportunities <br /><ul><li>Convergence of communi...
New business models: wikinomics
Rise of open standards: e.g. MySQL, Linux, Apache Webserver, Mozilla Project etc.
Open source community – driving force in IT
2/3 of source code contributed by professionals;
Exponential growth
Social networking – opening APIs</li></ul>Threats<br /><ul><li>Imitation
Legal issues
Substitution
Pace of industry
Management aversion:
 Security
 Aversion to change
 Clash of cultures/mindsets</li></li></ul><li>Industry Analysis<br />19<br />
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ProjeX

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Roxana Craciun, Felix Gehring, Carmen Neghina, Alina Oprea, Marc Schöfer - Mash-up Project for Accenture Campus Challenge - dynamic information exchange within companies

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  • Good morning ladies and gentlemen. We shall now go on with the second presentation in today‘S agenda. Presenting today ProjeX is Marc Schoffer from the Business administration department, Felix Gehring, IT specialist and me, Carmen Neghina, communication department.
  • Nowadays there‘s a lot of talk about Web 2.0, web mashups, AJAx, etc. Which in the mind of Sho Kuwamoto are all facets of the same phenomenon: that information and presentation are being separated in ways that allow for novel forms of reuse. Here is where the cocktail idea came into play, as a means of representing mashups, as mashups integrate more web services into one.
  • The next 30 minutes will be divided into 5 parts. We shall introduce you to the idea of our project, we shall analyze the market for our product, present its main features ... And also some financial projections related to it. At the end the final implementation of the product will also be tackled. So, let‘s get started !
  • ProjeX

    1. 1. ProjeX<br />Roxana Craciun, Felix Gehring, Carmen Neghina, Alina Oprea, Marc Schöfer<br />
    2. 2. “There is a fundamental change taking place in terms of how corporations create value and arguably, in terms of the core architecture of the corporation. I think it&apos;s the biggest change in a century in the ways that companies build relationships and interact with other entities […]<br />(Don Tapscott)<br />Nowadays, there&apos;s a lot of talk about Web 2.0, web mashups, AJAX, etc., which in my mind are all facets of the same phenomenon: that information and presentation are being separated in ways that allow for novel forms of reuse. <br />(Sho Kuwamoto)<br />
    3. 3. Projex<br />Idea<br />Market Analysis<br />Product<br />Finances<br />Implementation<br />
    4. 4. Roxana Craciun, Felix Gehring, Carmen Neghina, Alina Oprea, Marc Schöfer<br />Idea<br />
    5. 5. http://www.gartner.com/it/page.jsp?id=587309<br />CIO Staffing Challenges<br />“While overall IT effectiveness continues to climb, CIOs face challenges in their people, their processes and IT performance. Only 27 percent of CIOs believe that they have the right number of skilled people to meet business needs. That is impacting both IT performance and IT&apos;s support for enterprise strategies.”<br />
    6. 6. Overview<br />6<br />Problem<br />Solution<br />Scarcity of high-quality resources<br />Efficient and effective (human) resourcemanagement/ sourcing<br />Proliferation of competitors<br />Be the best at what you do !<br />Open Source Community <br />threats<br />Work with and not against it<br />
    7. 7. Intelligent sourcing of external expertise is one of the critical success for future competitiveness in the business world.<br />Our start-up company tries to address these challenges using ProjeX, which provides an intuitive platform for project-based collaboration and recruiting with tools to manage these relationships.<br />About Us<br />Projex´s main goal is to make dynamic information exchange an asset for your project resource managers and collaborators outside your company by providing them with an efficient and effective interface to make the most of your projects.<br />
    8. 8. Key Components<br />8<br />Popular tools in the business environment:<br />
    9. 9. Functional Design<br />Xing API<br />Social networking community<br />Intensively used by the European business community<br />Able to provide extensive search functions<br /><ul><li>The project manager selects the appropriate candidate for a specific project</li></ul>Assign appropriate tags for the wanted knowledge resources<br />Xing member profiles provide the selection pool for hiring<br />The project manager contacts the candidate suitable for a specific task through Xing messaging<br />On a freelancer work agreement the candidate is hired<br />Goal: outsource the workload for some of the company´s projects<br />API is currently reworked<br />9<br />
    10. 10. Functional Design<br />Instant Communication Tool<br />VoIP<br />Messaging<br />Video Conferencing<br />ActiveX interface<br /><ul><li>List of all project members
    11. 11. All project members can initiate conferences</li></li></ul><li>Functional Design<br />Google Calendar<br />Advanced calendar tool<br />Full API support by Google<br />Easy synchronization with MS Outlook and similar programs<br />Assigned to every project member<br />Features<br />Appointments<br />Deadlines ofgiventasks<br />Free slots<br />Available to all project members<br />11<br />
    12. 12. Filesharing service<br />Enableprojectmemberstoworkindependently on oneandthe same project.<br />Makeuseof CVS and SVN possible<br /> (filesynchronization)<br />Functional Design<br />
    13. 13. Functional design<br />Web-based project workspace<br />Set by the project owner<br />No specialized IT knowledge required<br />Features<br />Project description<br />Tasks<br />Deadlines<br />Events<br />Participants<br />Access granted only to project members (username and password)<br />13<br />
    14. 14. Combine everything with a local database<br />Manage accessrights<br />Have all datasummarized<br />Instant Messaging Accounts<br />Project Details<br />Functional Design<br />
    15. 15. Market Analysis<br />
    16. 16. Market Overview<br />16<br />
    17. 17. SWOT Analysis<br />Strengths <br /><ul><li>Open source availability
    18. 18. Large potential user base – little to no switching costs
    19. 19. Time-saving recruitment process
    20. 20. Efficient document and time management
    21. 21. Asset security and corporate risk reduction by granting only authorized access
    22. 22. Capability of real time brainstorming and debating</li></ul>Weaknesses <br /><ul><li>No market penetration
    23. 23. No data available for comparison
    24. 24. Revenue generation:
    25. 25. No ad revenue
    26. 26. No transactionbasedrevenue</li></li></ul><li>SWOT Analysis<br />18<br />Opportunities <br /><ul><li>Convergence of communication industry
    27. 27. New business models: wikinomics
    28. 28. Rise of open standards: e.g. MySQL, Linux, Apache Webserver, Mozilla Project etc.
    29. 29. Open source community – driving force in IT
    30. 30. 2/3 of source code contributed by professionals;
    31. 31. Exponential growth
    32. 32. Social networking – opening APIs</li></ul>Threats<br /><ul><li>Imitation
    33. 33. Legal issues
    34. 34. Substitution
    35. 35. Pace of industry
    36. 36. Management aversion:
    37. 37. Security
    38. 38. Aversion to change
    39. 39. Clash of cultures/mindsets</li></li></ul><li>Industry Analysis<br />19<br />
    40. 40. Competitor Analysis<br />There are no directly comparable competitors at this point, however the following players could extend their portfolios to include features similar to those of ProjeX:<br /><ul><li>Job marketplaces: Monster, Stepping Stone: </li></ul> + huge relevant user base, <br /> + online CVs, <br />-still focus on traditional (long-term) employment<br /><ul><li>Social networks </li></ul> + open architecture<br /> + user base<br /> - (lack of business focus)<br /><ul><li>others: Collaboration platforms, office suites,enterprise wikis ( e.g. socialtext)</li></ul>20<br />
    41. 41. Product<br />
    42. 42. Objectives<br />Gain market share quickly<br />Find suitable strategic partners<br />Address challenges imposed by mindset<br />Focus heavily on security<br />Focus on core competencies<br />Do not emphasis traditional features<br />Clearly differentiate offering<br />22<br />
    43. 43. Core Competencies<br /><ul><li>Reducing the time of finding temporary employees and hiring them
    44. 44. Creating, monitoring and managing complex distributed projects with internal and external participants
    45. 45. Closing the gap between your company and the open source community
    46. 46. Communication
    47. 47. Collaboration
    48. 48. Scheduling
    49. 49. Professional networking
    50. 50. Publishing interesting projects gives impetus for further developments</li></ul>23<br />
    51. 51. Product Distribution Strategy<br />24<br />
    52. 52. Targeting<br />Main focus on enterprises<br />IT businesses<br />Consulting companies<br />Media companies<br />Pharmaceuticalcompanies<br />Especiallybeneficialforsmallercompanies<br />25<br />
    53. 53. Focus on the uniqueness of the project<br />Use social bookmarking to gain popularity<br />Present the product in IT specialized magazines, as well as niche-targeted magazines (pharmaceutical, media and consulting)<br />Communication Strategy<br />26<br />
    54. 54. Financial Data<br />
    55. 55. Development Costs<br />We used a COCOMO II approach to estimate the project characteristics (cf. appendix for details):<br />Person Months: 45<br />Average development <br /> staff level: 3.6<br />Total estimated development costs (20€/ hour):<br />€158,400<br />http://sunset.usc.edu/research/COCOMOII/expert_cocomo/expert_cocomo2000.html<br />
    56. 56. Operating Expenses<br />Initial Investment, comprised of legal costs (trademarks, domain rights), and equipment purchases<br /> € 40,000<br />Using flexible sourcing of infrastructure we will keep fixed costs to a minimum and adapt flexibly to capacity changes<br />
    57. 57. Initial Sales of 1000 licenses @ avg. price of €200<br />Expected growth in unit sales: 30%<br />Projected Cashflows:<br />NPV (@15% discount rate): €29,849<br />Implied IRR: 20,85%<br />Projections & DCF Analysis<br />
    58. 58. Financial Data + Projections<br />31<br />
    59. 59. Implementation<br />
    60. 60. Approach<br />Interactive platform needed<br />Communication with other services necessary<br />Server and client have certain tasks<br />Security issues have to be dealt with<br />Local database is essential<br />33<br />
    61. 61. Different services have “different” APIs<br />Possibly more than one programming language<br />Not all services provide open APIs<br />Reliability/ dependability might be a problem<br />Still using already existing services can be cost and resource effective<br />Communication with other Services Necessary<br />
    62. 62. Server and Client have distinct tasks<br />On the server-side the logic is implemented using JSP and JavaBeans<br />Database access<br />Session management<br />Client logic is performed by JavaScript<br />Validity checks of forms<br />Server and Client have certain Tasks<br />
    63. 63. Access right management<br />Normal users<br />Project Managers<br />Administrators<br />JSP session management tool<br />Database security<br />i.e. Password security (MD5-Hash)<br />SQL injection countermeasures<br />Security Issues<br />
    64. 64. MySQL database running in the background<br />Stores user and project information<br />Access via JavaBeans, JDBC<br />Local Database<br />
    65. 65. Timeline<br />Teambuilding, <br />Idea, Project Planning<br />Functional Design<br />Technical Design, <br />Planning<br />Prototype<br />Testing<br />Release<br />Investors/Partners<br />
    66. 66. Thank you for your attention!<br />

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