This document discusses building a social analytics tool using MongoDB from a developer's perspective. It covers using MongoDB for its schema-less data and ability to handle fast read-write operations. Key topics include using aggregation queries to gain insights from data by chaining queries together and filtering/manipulating results at each stage. JavaScript capabilities in MongoDB allow applying business logic directly to data. Examples demonstrate removing garbage data and stopwords. Indexes, current progress, and tips/tricks learned around cloning collections and removing vs dropping are also covered, with a demo planned.