Social media management services allow businesses to build fans, find customers, and engage with their community from a single location. The services compose and post content across all platforms, engage with followers, generate social media leads, and collaborate at any level while serving clients on any platform. They also help businesses find potential customer leads by discovering opportunities from discussions about their services, select relevant keywords to track, easily find and repost engaging content from RSS feeds or elsewhere, and provide insights into how posts and links are performing across networks in terms of reactions, comments, shares, and engagement.