This document discusses how certification can help build trust in cloud services. It describes Databarracks' journey in becoming certified under the Cloud Industry Forum Code of Practice. The certification process took two months of part-time work from quality, security and external consultants. Certification promotes transparency, capability and accountability, which helps address customers' concerns over data security, privacy and loss of control. The presenter recommends certification as it builds confidence in core values and shapes the industry's focus on principles that foster trust.