Communicating in a crisis, big or small, is one of the most important tasks a leader will have to deliver and must be pre-prepared. To make sure you get it right here are 4 key elements to remember.

1. HOW TO COMMUNICATE
IN A CRISIS
Communication is a critical component
of your Business Continuity Plan.
To make sure you get it right,
remember the four, key elements.

2. The Audience
How
to
communicate
in
a
crisis
Who needs to know?
You’ll need to communicate
with several different audiences,
both internally and externally.
1

3. The Message
What do they need
to know?
Avoid ambiguity.
Keep your comms regular,
concise and accurate.
2
How
to
communicate
in
a
crisis

4. The Spokesperson
Who’s the best person
to deliver the message?
Your CEO is the best external
spokesperson but other senior staff
can help share the load for internal
and stakeholder comms.
3
How
to
communicate
in
a
crisis

5. The Channel
4
What’s the best way
to reach them?
Channels include direct, mass-
communications like email and
SMS or notices on your website,
social media and to the press.
How
to
communicate
in
a
crisis