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Building Product Virality for Growth - Oji Udezue, Calendly

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Traction Conf
Traction Conf

Calendly is well known for its viral product. So how did they do it? Calendly's VP of Product and Design, Oji Udezue shares: - How to add virality, network effects, and viral loops to a product that isn’t necessarily viral - How to prioritize building out your core product vs. product enhancements - Who should own the growth function in a product-led growth business

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Building Product Virality For Growth Oji Udezue – VP Product
Entrepreneur Oji Udezue: Experience Investor & Startup Mentor Product Management Leader some M&A Microsoft, Bridgewater, Atlassian InterMingl TechStars, KernelFund, DivInc
Launch Free Millions of meetings booked (paid) 2x cumulative Another 2x cumulative 2014 2015 2017 2018 2019 0 10k x106 2x 2(2x)
Virality?
Great Product Attractive Category = 1
Great Product That ReDefines A Category
2 social teams
self-service 3
4 in-product growth
customer aware products 5
6 great support
7 network effects
Lightening round 8
seeking partnerships
Building Product Virality for Growth - Oji Udezue, Calendly

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