Presentation I prepared and give regarding how to build movements (adapted from Brains on Fire).

1. Adapted from Brains on Fire
Building Movements
The FOCUS should be on
understanding HOW
PEOPLE move, not why.

2. Rule #1
• Movements are built on
PASSION

3. Rule #2
• Movements begin
with the first
conversation

4. Rule #3
• Movements have inspirational leadership

5. Rule #4
• Movements have a
barrier to entry
– Passionate causes require
time and effort. A time and
effort requirement ensures
that soldiers who do join
your cause will do so for the
right reasons.

6. Rule #5
• Movements empower people with knowledge

7. Rule #6
• Movements have powerful identities.
– Everyone wants to be part of something bigger
than themselves.

8. Rule #7
• Movements encourage ownership

9. Rule #8
• Movements make advocates/members feel
like rock stars

10. Rule #9
• Movements live online and offline.

11. Rule #10
• Movements get results.
– They make the story bigger.

12. Thank You!
If you want this presentation…
 Email: jayjaboneta@gmail.com
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