Download as PDF, PPTX
Uploaded byAndrew Garberson
SMX Advanced: Finding the Data in Conversion Optimization
The document appears to be a transcript from a presentation discussing conversion optimization and reporting metrics across various marketing tools and platforms like Google Analytics, AdWords, and Optimize. It mentions finding data in conversion optimization and discusses segmentation, events, testing, and funnel analysis. Various links to resources are also provided. The presentation touches on the challenges of understanding which metrics to report on and making sense of brain overload from the numerous tools and data available.
More Related Content
Similar to SMX Advanced: Finding the Data in Conversion Optimization
SMX Advanced: Finding the Data in Conversion Optimization
- 1.
- 2.
- 3. #SMX #XXA @SpeakerName Findingthe Data in Conversion Optimization
- 4.
- 5.
- 6. #SMX #XXA @SpeakerName Thisway is north, right?
- 7. #SMX #XXA @SpeakerName Listento me, DUMMY!
- 8. #SMX #XXA @SpeakerName Can’thear you!
- 9. #SMX #XXA @SpeakerName Thislooks like a path.
- 10. #SMX #XXA @SpeakerName We’realmost there!
- 11. #SMX #XXA @SpeakerName Ifonly YOU had listened…
- 12. #SMX #XXA @SpeakerName PinterestAdRoll Magestic Maxymiser Kissmetrics Marin ConstantContact Cyfe Supermetrics Buzzstream VWO Clicktale Compete Hubspot Pardot ExactTarget Oracle Marketo SEMRush SpyFu Moz NerdyData Followerwonk Buffer Hootsuite Percolate Google Analytics Google AdWords Bing Ads Google Trends Google Search Console Bing Webmaster Tools NewsCred Skyword Kapost Parse.ly Twitter Contently Tableau Adobe Target Optimize.ly Unbounce HotJar CrazyEgg Bit.ly MailChimp Campaign Monitor Rapportive SendGrid Kenshoo Acquisio Facebook Twitter and many many more
- 13. #SMX #XXA @SpeakerName Thisis a path and based on my intuition it looks like it may be going in the right general direction so let’s assume it’s correct and follow it to god-knows-where.
- 14. #SMX #XXA @SpeakerName Reportingin AdWords Analytics Optimize
- 15. #SMX #XXA @SpeakerName Reportingin AdWords Analytics Optimize
- 16. #SMX #XXA @SpeakerName Reportingin AdWords
- 17.
- 18.
- 19.
- 20. #SMX #XXA @SpeakerName Headline DisplayURL Description Description
- 21.
- 22.
- 23.
- 24.
- 25.
- 26. #SMX #XXA @SpeakerName Reportingin Analytics
- 27.
- 28.
- 29.
- 30.
- 31.
- 32.
- 33.
- 34.
- 35.
- 36. #SMX #XXA @SpeakerName OMGI’m so excited!
- 37. #SMX #XXA @SpeakerName It’sbeen 6 hours…
- 38. #SMX #XXA @SpeakerName Reportingin Optimize
- 39.
- 40.
- 41.
- 42.
- 43.
- 44.
- 45.
- 46. #SMX #XXA @SpeakerName PinterestAdRoll Magestic Maxymiser Kissmetrics Marin ConstantContact Cyfe Supermetrics Buzzstream VWO Clicktale Compete Hubspot Pardot ExactTarget Oracle Marketo SEMRush SpyFu Moz NerdyData Followerwonk Buffer Hootsuite Percolate Google Analytics Google AdWords Bing Ads Google Trends Google Search Console Bing Webmaster Tools NewsCred Skyword Kapost Parse.ly Twitter Contently Tableau Adobe Target Optimize.ly Unbounce HotJar CrazyEgg Bit.ly MailChimp Campaign Monitor Rapportive SendGrid Kenshoo Acquisio Facebook Twitter and many many more
- 47. #SMX #XXA @SpeakerName Thisis a path and based on my intuition it looks like it may be going in the right general direction so let’s assume it’s correct and follow it to god-knows-where.
- 48. #SMX #XXA @SpeakerName LISTEN TOME, DUMMY!
- 49. #SMX #XXA @SpeakerName Thisway is north, right?
- 50.
- 51. #SMX #XXA @SpeakerName LEARNMORE: UPCOMING @SMX EVENTS THANK YOU! SEE YOU AT #SMX EAST