Learn how to leverage influencer and ambassador programs to build and expand your brand. Tips and tricks from from building one of the biggest global communities in the world - TEDx.
Steven A. Rodriguez, startup community manager at GEN, on the new Startup Compete platform for business plan competitions at the Global Entrepreneurship Congress in Medellin, Colombia.
Peter Komives, director for network integration at GEN, on strategic planning for GEN country affiliates at the Global Entrepreneurship Congress in Medellin, Colombia.
YOU provides transition, career development, and enterprise services to local youth. They provide a caring and active place where all youth are engaged in learning and creating opportunities to build their future.
Steve Cordes
Executive Director,
Youth Opportunities Unlimited
Steven A. Rodriguez, startup community manager at GEN, on the new Startup Compete platform for business plan competitions at the Global Entrepreneurship Congress in Medellin, Colombia.
Peter Komives, director for network integration at GEN, on strategic planning for GEN country affiliates at the Global Entrepreneurship Congress in Medellin, Colombia.
YOU provides transition, career development, and enterprise services to local youth. They provide a caring and active place where all youth are engaged in learning and creating opportunities to build their future.
Steve Cordes
Executive Director,
Youth Opportunities Unlimited
Webinar: Capacity Building: How Foundations Use Technology to Solve Problems ...TechSoup
We all know that technology is important, but how can we make sure our funding is being utilized in an effective manner? In this presentation, The Community Foundation of Greater Dubuque shares insights from their successful Grants for Tech program, a multi-staged approach to funding technology requests with a unique partnership model.
Leading Internal and External CollaborationWest Muse
Joyce Osland, Lucas Professor of Global Leadership and Executive Director of the Global Leadership Advancement Center, San Jose State University
Bringing together employees from different departments and external partners and stakeholders is a major challenge for today's leaders. Dr. Osland will highlight best practices of effective collaboration for both leaders and their organizations.
Online communities have moved to the top
of the strategic marketing and customer
care agenda at many organizations. A study
conducted by Demand Metric “Online
Communities: Driving Customer Engagement
& Influencing Revenue” (September 2014)
revealed that building an online community is a
top priority. Two-thirds of companies surveyed
have online communities and among those that
don’t there is a trend to consider building one
in the future. Additionally, among those who
have online communities, the reported benefits
include a better understanding of customer/
prospect needs, a more loyal customer base,
better customer perception of the brand, and
improved customer support quality. All of
these strategic initiatives are powered by digital
engagement using online communities. But
despite the strategic focus, turning these “top
priority” initiatives into functional and successful
business activities is unfamiliar territory for many
organizations.
One major stumbling block? Turning the
sometimes fuzzy and hard-to-grasp-and-explain
benefits of an online community into a business
case; a proposal which clearly demonstrates the
value of the community to the organization’s
bottom line.
Marketing and customer care leaders are often
the first to recognize the need for an online
community, and may take the lead on creating
one. But if the project begins by acquiring a
software platform prior to developing a business
case, the success of the online community
is already in jeopardy. The time, effort and
cost required to retrofit or replace a software
platform which did not fulfill the organization’s
real business needs -- or deliver the necessary
bottom-line results -- has killed many an online
community initiative. Building a business case
for your online community is essential to its
long-term success. This short but detailed report
covers the crucial steps to building a persuasive
business case -- the roadmap for building a
successful online community.
This report draws on Leader Network’s many
years of online community strategy, best
practice and implementation experience, and
in-depth interviews with eight successful online
community leaders with real-world examples
to back up their suggestions and advice.
Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.
Authors: Maria Ogneva, Matt Jensen, Molly Bugler
Our Head of PR & Social Laura Crimmons takes a look at how PR has changed in recent years in particular due to the rise in social media usage and makes some predictions for how it might continue to change in the future.
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
Learn how to stand out of the crowd and differentiate yourself by personal branding strategies, treat yourself as a brand that delivers a unique value in your career field, personal branding will help you stand out and differentiate yourself away of competitors.
PR Trends for 2016: How Modern PR is being defined by the industryprnewswire
In late 2015, PR Newswire put out a call to its audience to help redefine what Public Relations looks like right now. From the submissions, key trends were spotted that are expected to shape the continual evolution of PR this year.
Webinar: Capacity Building: How Foundations Use Technology to Solve Problems ...TechSoup
We all know that technology is important, but how can we make sure our funding is being utilized in an effective manner? In this presentation, The Community Foundation of Greater Dubuque shares insights from their successful Grants for Tech program, a multi-staged approach to funding technology requests with a unique partnership model.
Leading Internal and External CollaborationWest Muse
Joyce Osland, Lucas Professor of Global Leadership and Executive Director of the Global Leadership Advancement Center, San Jose State University
Bringing together employees from different departments and external partners and stakeholders is a major challenge for today's leaders. Dr. Osland will highlight best practices of effective collaboration for both leaders and their organizations.
Online communities have moved to the top
of the strategic marketing and customer
care agenda at many organizations. A study
conducted by Demand Metric “Online
Communities: Driving Customer Engagement
& Influencing Revenue” (September 2014)
revealed that building an online community is a
top priority. Two-thirds of companies surveyed
have online communities and among those that
don’t there is a trend to consider building one
in the future. Additionally, among those who
have online communities, the reported benefits
include a better understanding of customer/
prospect needs, a more loyal customer base,
better customer perception of the brand, and
improved customer support quality. All of
these strategic initiatives are powered by digital
engagement using online communities. But
despite the strategic focus, turning these “top
priority” initiatives into functional and successful
business activities is unfamiliar territory for many
organizations.
One major stumbling block? Turning the
sometimes fuzzy and hard-to-grasp-and-explain
benefits of an online community into a business
case; a proposal which clearly demonstrates the
value of the community to the organization’s
bottom line.
Marketing and customer care leaders are often
the first to recognize the need for an online
community, and may take the lead on creating
one. But if the project begins by acquiring a
software platform prior to developing a business
case, the success of the online community
is already in jeopardy. The time, effort and
cost required to retrofit or replace a software
platform which did not fulfill the organization’s
real business needs -- or deliver the necessary
bottom-line results -- has killed many an online
community initiative. Building a business case
for your online community is essential to its
long-term success. This short but detailed report
covers the crucial steps to building a persuasive
business case -- the roadmap for building a
successful online community.
This report draws on Leader Network’s many
years of online community strategy, best
practice and implementation experience, and
in-depth interviews with eight successful online
community leaders with real-world examples
to back up their suggestions and advice.
Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.
Authors: Maria Ogneva, Matt Jensen, Molly Bugler
Our Head of PR & Social Laura Crimmons takes a look at how PR has changed in recent years in particular due to the rise in social media usage and makes some predictions for how it might continue to change in the future.
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
Learn how to stand out of the crowd and differentiate yourself by personal branding strategies, treat yourself as a brand that delivers a unique value in your career field, personal branding will help you stand out and differentiate yourself away of competitors.
PR Trends for 2016: How Modern PR is being defined by the industryprnewswire
In late 2015, PR Newswire put out a call to its audience to help redefine what Public Relations looks like right now. From the submissions, key trends were spotted that are expected to shape the continual evolution of PR this year.
The above document is the marketing brochure for TEDxBITSGoa 2012, prepared by Sarthak Pranit and I.
TEDxBITSGoa is an independently organized TED event. Theme of 2012 edition is- "This is my Story". The event is being conducted on the 19th February, 2012 in BITS Pilani KK Birla Goa Campus. To know more about the event, please log on to: www.tedxbitsgoa.com
For an introduction with Sarthak, please drop me a mail at: neil[dot]r[dot]merchant[at]gmail[dot]com
Sponsor presentation for the upcoming TEDxDelft event. This event will take place at 7 November 2011 in Delft. Please follow @TEDxDelft for more details
TEDxUCDavis hosts its first Student Ambassador & Volunteer (SAV) orientation for new members. The orientation provides an introductory history to TED and TEDxUCDavis. Learn more about the organization and its team by checking out the presentation.
I interviewed earlier this year to Google Campus TLV - Community and events manager position.
For the interview I have made this presentation telling my story with the Campus and shared my thoughts on what it provides and what else can be done.
I want to take the moment to thank Kaili Emmrich for the time and the surpiringly interesting and insightful research and interview, check out her twitter to see how engaging a short description can be. #flow
I have a lot of love and respect for the Campus and especially the great and dear Michal Waltner who runs the place with her being and doing.
www.campus.co/telaviv
This is a first draft for the community we are envisioning. It is temporarily made available for advisors and partners to help us in our first steps, as we try to build our community.
Dialogue program, 14th to 16th May 2014Clt-Services
Dialoguer est un acte quotidien mais nous sommes rarement satisfaits des dialogues que nous avons menés avec un groupe ou auxquels nous avons participé. Maitrisons –nous vraiment l’art de dialoguer ? Comment faire du dialogue un puissant outil pour la facilitation de groupe ?
Create Change. Be Changed. Enhancements to the MovingWorlds Experteering plat...Mark Horoszowski
MovingWorlds announced major updates to its programs, including enhanced community, networking, and learning opportunities. Check out the update, and learn how to get involved.
Similar to Building communities through influencer and ambassador programs (20)
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
2. Current TEDx stats
9,033 TEDx events held around the world
2,201 cities in 157 countries have hosted one or more
TEDx events
50 different languages
275 TEDx Talks featured on TED.com
2
7. Organizers of great events
Their talks go to TED.com (Or their talks are high-quality)
Consistency in timing + event quality
High level of community engagement/influence
Innovates on the platform
7
8. Elders
Been in the community since its inception - expected to take on
mentor role with new members
Private Facebook group to discuss big ideas
Lead Google+ hangouts on topics
Speak at TEDx Workshops
8
9. Level 2 Events
Must have held 2 events with over 100 people with the same
licensee
Have a talk on TED.com or 10,000 YouTube views
Must have hosted a regional workshop
Benefits: Host a 1.5 day event, charge $250 USD, unlimited
sponsorship, distribute some talks on television
9
10. High engagement members
Comment often on community groups
Have attended TED + can host over 100-person events
Email us to ask questions, or tell us about issues in their region
10
11. Community-created initiatives
TEDx Music Project
TEDx Global Virtual Summit --> TEDx Learning Hub on Google +
TEDx Adventures
TEDx Local Lens
"Influencer" TEDx events - TEDxUNPlaza, TEDxOilSpill
11
12. Gates Scholarship Recipients
Application process to give community members in the
developing world a chance to experience TED, and share
experience with their community
Benefits: Attend TEDGlobal or TEDActive, flight, hotel and event
fee are paid for
12
13. Benefits of Influencer groups/programs
Seeded the TED Auditions in 2012
Our "go to" connectors in a region
Early adopters/advice on new programs
Stories + talks for TED.com and other editorial platforms
Trust
13
15. Overview
In its 4th year
49 total - become Senior Ambassadors
Represent countries such as Egypt, India, Pakistan, Morocco,
China, Singapore, Australia, the Netherlands, Portugal, Spain.
Regions such as Eastern Europe + Africa.
15
16. How are they chosen?
Visibility in community
Recommendation by past Ambassador,
From a community/region where we need additional help
Quality of event
Trust
16
17. What is their role?
Connect the community through workshops, coffee meetings,
answering questions on groups
Keep an eye out for local TEDx branding and rules issues
Advise TEDx team on suggestions for building TEDx in their
region
17
18. Regional Workshops
Self-organized by TEDx licensees (often Ambassadors or other
Influencer), attended by TEDx organizers in a selected region
Organizers present on and share best practices from their event
Encourage regional collaboration/connection
Attended by TED staffer in person or remote who leads a
guidelines session + answers questions
18
19. Benefits of Ambassador program
Trusted connections with people in high growth regions
Provide cultural context for global decisions + issues
Ground up instead of top down decisions
Real understanding of TED and TEDx that can be transferred
locally
19