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Chris Peltz - Transforming Zombies Into Advocates
1.
© Copyright 2014
Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. AMP TALKS:TRACK 1 TRANSFORM COMMUNITY ZOMBIES INTO RAVING ADVOCATES CHRIS PELTZ Chief of Staff | HP ITSM #ADVOCAMP
2.
© Copyright 2014
Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Transform Community Zombies into Raving Advocates Chris Peltz – Chief of Staff, SPM Customer Success HP Software March 2014
3.
© Copyright 2014
Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The Need for Customer Advocacy Reference “Agility” Product Collaboration Customer Marketing IT Service Management 2000 Enterprise IT Customers Customer Success Management Traditional Reference Programs What we still needed…
4.
© Copyright 2014
Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. An Advocacy Program could deliver a deeper, more meaningful connection to our enterprise customers
5.
© Copyright 2014
Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. How we got started From kickoff to launch in under 3 weeks Platform Objectives PlayersAudience LAUNCH
6.
© Copyright 2014
Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP ITSM Insiders launched June 2014 at HP Discover Vegas “It has increased my exposure to HP’s ITSM offerings…I wouldn't be reading the ITSM blogs without this” “I met experts that I probably never would have met…we can see that there are other users just like us out there” “Gamification is a great motivator as is the opportunity to hear other’s experiences with HP products” “It’s good that the feedback – both positive and negative – that we leave is taken seriously”
7.
© Copyright 2014
Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Where we are today 111 673 906 0 100 200 300 400 500 600 700 800 900 1,000 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 Jan15 Feb15 Mar15 1751 tweets / LinkedIn 871 product surveys 992 educational activities 463 references/referrals 433 blog comments 906 advocates joined
8.
© Copyright 2014
Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
9.
© Copyright 2014
Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. What has made it successful Our advocates realize value Fresh and engaging content Blended experiences Campaigns and contests Ongoing recruiting
10.
© Copyright 2014
Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Key Lesson Learned Start small, and focus on your objectives Your advocates can be found anywhere Build it and they may come, but they may not stay
11.
© Copyright 2014
Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Focus on what matters most to your advocates not what matters most to you
12.
© Copyright 2014
Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thank you Chris Peltz (peltz@hp.com) @chrispeltz | https://www.linkedin.com/in/peltz
13.
© Copyright 2014
Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. AMP TALKS:TRACK 1 TRANSFORM COMMUNITY ZOMBIES INTO RAVING ADVOCATES CHRIS PELTZ Chief of Staff | HP ITSM #ADVOCAMP
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