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Marketing Solutions
Is You...
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#SocialFresh
@jasonmillerca
@LinkedInMKTG
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
1 of every 3
Professionals...
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Jobs
Content
7X
Content pa...
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
The Definitive
Publishing ...
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Let’s Talk About Content…
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Research shows that a pict...
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
The visual is the new head...
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
5 Reasons for Going Visual...
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
SlideShare is a Platform f...
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Who’s Doing it Right?
Meet...
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Visual Kicks Text’s A**
32...
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Cross-channel Integration
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Built in Lead Forms
Provides a robust dashboard for
measuring success
$4620
<$1.00
$ per Success
7440
Successes
$1.00
$ per New Names
4482
New...
Indexed by Google
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
The Infographic is not Dea...
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
The Multi-Benefits of
Succ...
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
PUBLISHER TOTAL UNIQUE VIS...
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Kittens vs. Bacon
When You Need That Extra Push…
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Inbound + Outbound =
Heavy...
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Mobile is Accelerating
Con...
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Smartphone Consumption
is ...
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Optimizing SlideShare for ...
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For Those About
to Create ...
Where do I Start?
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©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
The only art I’ll ever stu...
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
#CultureCode
8 MILLION
VIE...
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Promoting your event? Chec...
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A Coupon Code Inside Your
...
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A visual journey of FAQs? ...
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Clickable links inside you...
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How Do You Know if
This St...
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Social Content
SEO
Demand
...
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“People want a thrill,
peo...
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How To Make Your Content Visually Chic, Jason Miller, LinkedIn - Social Fresh EAST 2014

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How To Make Your Content Visually Chic, Jason Miller, LinkedIn - Social Fresh EAST 2014

  1. 1. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg Marketing Solutions Is Your Brand Visually Chic? The Power of SlideShare and Infographics Jason Miller, Sr. Content Marketing Manager @JasonMillerCA @LinkedInMktg
  2. 2. Feel free to Tweet along: #SocialFresh @jasonmillerca @LinkedInMKTG
  3. 3. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg 1 of every 3 Professionals on the Planet is on LinkedIn 1/3
  4. 4. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg Jobs Content 7X Content pages receive 7X the page views vs. job pages.
  5. 5. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg The Definitive Publishing Platform Professional
  6. 6. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg Let’s Talk About Content…
  7. 7. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
  8. 8. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
  9. 9. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
  10. 10. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg Research shows that a picture is really only worth 81.4 words, on average.
  11. 11. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
  12. 12. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg The visual is the new headline!
  13. 13. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg 5 Reasons for Going Visual WE ARE ALL VISUAL THINKERS Visual language aids in decision making Visual is more persuasive Visual makes a better, longer overall impression than simple text 1 2 4 3 5 Visual connects emotionally
  14. 14. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg SlideShare is a Platform for Visual Content Marketing Thought Leadership
  15. 15. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
  16. 16. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
  17. 17. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg Who’s Doing it Right? Meet the experts.
  18. 18. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg Visual Kicks Text’s A** 328,000 Views! Who’s Doing it Right?
  19. 19. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg Cross-channel Integration
  20. 20. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg Built in Lead Forms
  21. 21. Provides a robust dashboard for measuring success $4620 <$1.00 $ per Success 7440 Successes $1.00 $ per New Names 4482 New Names
  22. 22. Indexed by Google
  23. 23. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg The Infographic is not Dead; Claiming that Something is Dead is so Passé
  24. 24. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg The Multi-Benefits of Successful Infographics Provides a snapshot of a bigger story Breaks down a complex idea Easily shareable & attracts attention Fuel for your social and demand-gen programs Great SEO for linkbacks Enhance press releases Entertaining and fun
  25. 25. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg PUBLISHER TOTAL UNIQUE VISTORS 178,809,843 TOTAL POTENTIAL VIEWERSHIP 3,024,141,647 33 LINKBACKS FROM TOP TIER PUBS 8109 SHARES
  26. 26. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
  27. 27. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg Kittens vs. Bacon
  28. 28. When You Need That Extra Push…
  29. 29. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg Inbound + Outbound = Heavy Metal Thunder (Sponsored Updates)
  30. 30. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg Mobile is Accelerating Content Consumption
  31. 31. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg Smartphone Consumption is Always On 9pm6pm3pm12pm9am6am
  32. 32. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg Optimizing SlideShare for Mobile GO BIG Say more with less Keep it simple A picture is worth 1,000 words 1 2 4 3 5 Use high contrast colors
  33. 33. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg For Those About to Create Visual Content…
  34. 34. Where do I Start?
  35. 35. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
  36. 36. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg The only art I’ll ever study is stuff that I can steal from. - David Bowie
  37. 37. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg #CultureCode 8 MILLION VIEWS!
  38. 38. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg Promoting your event? Check…
  39. 39. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg A Coupon Code Inside Your Slidedeck? I’ll Take It!
  40. 40. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg A visual journey of FAQs? Genius.
  41. 41. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg Clickable links inside your SlideShare deck, Boom!
  42. 42. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg How Do You Know if This Stuff is Working? Increased referral traffic Social Engagement Higher quality leads
  43. 43. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg Social Content SEO Demand Gen PR Community Meet the NEW Marketing Team……
  44. 44. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg 44
  45. 45. ©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg “People want a thrill, people want a spectacle and people love to be entertained.”

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