1. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Beyondgreenteams
Tatyana Kjellberg and Randi Braunwalder
SB Collaboratory, April 10, 2014

2. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
EmployeeengagementatHP
May is “Make it Matter” Month
HP global volunteer challenge
Kiva – HP Company Foundation
partnership, 2014
Fitness/wellness challenge YEN
Pride/LGBT
Sustainability
Network
Eco Advocates

3. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3
Employee engagement at HP
4
Hours that HP employees donated to
community engagement projects
in 2012
More likely that an HP employee
will recommend HP as a great place
to work, if they volunteer through
or with HP
1.4 million
$85 million
Value of HP employee
volunteer hours in 2012
13%
Paid hours per month
each HP employee has to
use for volunteer /
engagement projects

4. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4
HP employee engagement sustainability programs
Eco Advocate
Program
Sustainability
Network
Focus: Sites and
communities
Focus:
Customers

5. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5
SER Sales Program Elements
Customer and Sales Engagement
Customer
Engagement
Channel/Retail
Engagement
Sales
Engagement
Sales Enablement
Training
WW Eco Advocate
Program
Tools
Customer requirements / insights Internal sales / market insights
WW SER Program Integration

6. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6
HP Eco Advocate program objectives
Win over
customers
(differentiate and help)
educate and
equip advocates
(extend SER team
reach)
provide
leadership
opportunities
to employees
(increase
employee
engagement)

7. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7
Eco Advocate content levels
3. Deeper knowledge
+ tools
2. Quick tips and news
1. Basic knowledge
4. Customer intimacy
& briefings
(Speakers’ Bureau)
Four 10-minute videos
Podcasts
Sales newsletters
1-hour web-
casts + tools
1:1
mentoring

8. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8
2013 results
# of attendees2000
85+% Average favorable rating on
training webcasts
To all 3
regions
Expansion
350 # employees enrolled as Eco Advocates
4000
85+%
To 3 SER
topics
700
2014 goals
Americas metrics

9. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9
A few advocate successes
Dwight
•Channel Training Mgr
•Eco Advocate for 1 year
•Major customer briefing
Pam
•Marketing Director
•Eco Advocate for 18 months
•Green IT summit
•Temple Univ. Green by Design
Tara
•PC business Chief of Staff
•Eco Advocate for 4 years
•Going Green in Suffern creator
•Numerous presentations in NY/NJ
•Circle Award winner and GCR mention
Wendy
•HP Software Content Manager
•Eco Advocate for 12 months
•Eco curriculum for K-8 public
school in Oakland, CA
•Business Matchmaking panelist
(‘11)
Elisa
•Enterprise Supplies Acct Manager
•Eco Advocate for 2.5 years
•Co-established Sustainability Council So CA
•Corporate Eco Forum recognition

10. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10
Smart Office Challenge – May 2014
BIG IDEA for 2014: Eco Advocate ‘Call-to-action’
Goals:
• Increase advocate
engagement percentage
from 10% to 35% in North
America
• Measure impact of efforts
via WWF Living Planet @
Work portal and Advocate
feedback

11. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.11
Kiva-HP Company Foundation partnership
Launched February 25, 2014
As of April 8, 2014