Building Brand Love & Transactions With Teens - Coca cola

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In 2017 our biggest challenge was to bring back the specialness of drinking any coke to teens. By combining their lifeline to the world (their phone) to our biggest asset (our pack); we make teen relevant moments more special with personal uplifts, while at the same time driving transactions for our business. This session will take a deep dive into: 1. Digital strategy: building a 360⁰ ecosystem 2. Learning & optimizing on data insights

Marketing

Classified - Confidential
Coca-Cola: Beverages for life

Classified - Confidential
OUR AUDIENCE
• TEENS = 13 – 19
• NO MARKETING <13 Y.O
• FOCUS ON 16-19

6Classified - Confidential
BRING BACK THE SPECIALNESS OF
DRINKING [ANY] COCA-COLA

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WHAT ROLE CAN COCA-COLA PLAY
IN THE LIVES OF TEENS?

Classified - Confidential
OUR AUDIENCE: MEET THE
AUTOGENS
MEET THE AUGOGENS:
THE SELF-DIRECTING,
SELF-DESIGNING,
SELF-RELIANT
GENERATION
Auto –
1. Combining form meaning ‘self, ‘same’ ‘spontaneous’: autobiography
2. by oneself: autofocus
3. Self caused; self propelling: autonomous
- Gen
1. That which produces
2. Abbrev. for generation

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FOLO OVER YOLO

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We know: Teens their phones

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Filter bubble generation - hard to reach
Hours Minutes %
Sources: TGI Clickstream 2017, “This American Life: Status Update”, November 2016; Radium One 2017
Their world is
digital
Their world is social Their world is
private

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ITH THESE INSIGHTS, WE HAVE A
AMAZING OPPORTUNITY

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TO RECONNECT WITH TEENS
AND BECOME PART OF THEIR
DAILY LIVES

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BY DEMONSTRATING THAT
COCA-COLA
UNDERSTANDS AND CARES
ABOUT WHAT IS GOING ON
IN TEENS’ LIVES.

Classified - Confidential
Experiential marketing Social marketingCokeTV

28Classified - Confidential
HAVING A GREAT SUMMER

Coca-Cola is the world's largest beverage company. It considers stakeholders such as shareholders, employees, customers, and communities in its business. The company focuses on the triple bottom line of financial performance, social responsibility, and environmental stewardship. Coca-Cola implements various corporate social responsibility initiatives including ethical, altruistic, and strategic CSR. Its long-term focus on stakeholders and CSR has contributed to the company's success over many decades.

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Coca Cola

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Coca-Cola is one of the most recognizable brands worldwide. It owns over 200 beverage brands and its products are affordable and accessible to customers around the world. The company's mission is guided by values like leadership, collaboration, integrity, accountability, passion, diversity, and quality. It employs a global workforce and leverages their collective talents and skills. Coca-Cola uses various marketing strategies to promote brand recognition, including sponsorship of major sporting events, product placement in films, brand ambassadors, and advertising campaigns with catchy slogans. It has achieved near universal brand recognition and seeks to understand customer buying habits to continue growing sales of its beverage products worldwide.

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Popular brand of world. 1.In the 1970s, BRAC was examining any and all possibilities for alternative forms of productive livelihood, especially for women, and the proper commercialization of arts and crafts turned out to be a promising option. 2.Walton is one of the highest taxpayers in Bangladesh and has a strong impact on the country's economy.WALTON Group of Industries was founded by S.M Nurul Alam Rezvi in 1977 as a trading company. 3.Lux toilet soap was launched in the United States in 1925 and in the United Kingdom in 1928. 4.Coca Cola was invented in the late 19th century by John Pemberton and was bought out by businessman Asa Griggs Candler. 5. Igloo brings pure joy to thousands of kids every day.Igloo is the GCC’s leading ice cream brand for kids and families, offering ‘ice cream fun for everyone’ since 1970. 6.MOJO is the no 1 local cola brand in Bangladesh which is dominated the market since 2006 . Akij food & Beverage Ltd. 7.Automobili Lamborghini S.p.A. is an Italian brand and manufacturer of luxury sports cars. Lamborghini's production facility and headquarters are located in Sant'Agata Bolognese, Italy.

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This document summarizes research about the role of series director in 2D animation. It discusses the responsibilities of a series director, typical qualifications like a degree in animation or art, and factors like talent and experience being more important than formal qualifications. It also provides information on the employment outlook and typical salary for series directors. Breaking into the field typically involves apprenticeships, degrees, or persistence and passion. Qualifications alone are not enough - directors must also understand the animation process and types to succeed.

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The document provides a history of Coca-Cola and its operations in Pakistan. It discusses that Coca-Cola traces its origins to 1886 when an Atlanta pharmacist began producing Coca-Cola syrup. It began operating in Pakistan in 1953 and has bottling plants in several major Pakistani cities. Coca-Cola targets most age groups but especially those aged 18-25, which make up around 40% of its customer base. The document also outlines various ways Coca-Cola segments the Pakistani market including by gender, lifestyle, socioeconomic status, geography, climate, demographics, and psychographics.

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Coca-Cola is a globally recognized carbonated soft drink sold in over 200 countries. Originally developed as a patent medicine in the late 19th century, Coca-Cola's marketing strategies led by Asa Griggs Candler helped it dominate the soft drink market in the 20th century. Coca-Cola produces concentrate that is sold to licensed bottlers who produce and distribute the final drink. Over the decades, Coca-Cola has established strong brand equity through extensive marketing, sponsorship of sports and events, and product line extensions like Diet Coke and Coca-Cola Zero that maintain brand relevance while expanding offerings. The company emphasizes brand loyalty and accessibility through its distribution network to remain the leading soft drink brand worldwide.

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Coca-Cola is one of the most iconic and recognizable brands in history. It was founded in 1886 in Atlanta, Georgia by John Stith Pemberton. Over the past 125+ years, Coca-Cola has established itself as one of the most popular drinks sold in over 300 countries worldwide. While the secret formula and branding have remained consistent, Coca-Cola has evolved its marketing and advertising strategies over time. It continues to use innovative campaigns to promote its image as a drink associated with optimism and togetherness.

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