This document discusses strategies for building an online community to support a cause. It outlines 3 goals of becoming a trusted voice, extending communications, and inspiring action. It recommends starting with easy online tools like blogs and social media to engage sympathizers, then adding more specific actions like donations as supporters become activists. While many tools require resources, an organization needs a range of tools to reach different audiences. It also provides examples of an organization's online presence and growth on MySpace and blogs.