SlideShare a Scribd company logo
Building an iPhone Business Elia Freedman www.eliainsider.com twitter: eliajf
Copyright © Infinity Softworks, Inc. CONFIDENTIAL Which amazing mobile platform? …  Palm (circa 1997-9) # Developers Year 2 Unit Sales Growth
Copyright © Infinity Softworks, Inc. CONFIDENTIAL iPhone: 1 Billion App Downloads apple.com
Copyright © Infinity Softworks, Inc. CONFIDENTIAL 120 Million Apps Sold $222M in Net Revenue Pinch Media/O’Reilly Press 78% of apps producing 12% of downloads.
Copyright © Infinity Softworks, Inc. CONFIDENTIAL A very long tail for paid apps… Top 100 Paid Apps (0.4%) Revenues: 15% Macrumors.com
Copyright © Infinity Softworks, Inc. CONFIDENTIAL A very long tail for paid apps… Average Net Revenue/App: $2,967 per month: $330
Copyright © Infinity Softworks, Inc. CONFIDENTIAL Business : profit-seeking enterprise. dictionary.com
Copyright © Infinity Softworks, Inc. CONFIDENTIAL Doesn’t feel like a pot of gold.
Copyright © Infinity Softworks, Inc. CONFIDENTIAL Who is this guy speaking? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright © Infinity Softworks, Inc. CONFIDENTIAL How we built? ,[object Object],[object Object],[object Object]
Copyright © Infinity Softworks, Inc. CONFIDENTIAL How do we build now?
Copyright © Infinity Softworks, Inc. CONFIDENTIAL Get Lucky?
Copyright © Infinity Softworks, Inc. CONFIDENTIAL Marketing Place Price Promotion Product
Copyright © Infinity Softworks, Inc. CONFIDENTIAL Place
Copyright © Infinity Softworks, Inc. CONFIDENTIAL Place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright © Infinity Softworks, Inc. CONFIDENTIAL Price Price (US$ ) 148apps.com
Copyright © Infinity Softworks, Inc. CONFIDENTIAL Price Price (US$ ) 148apps.com Prices so low: buy cheapest option then try something else Impulse buy! (Great for games) - or -
Copyright © Infinity Softworks, Inc. CONFIDENTIAL Promotion Buy My App ,[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright © Infinity Softworks, Inc. CONFIDENTIAL Limited Levers Price Search Top Paid
Copyright © Infinity Softworks, Inc. CONFIDENTIAL Product Free, Lite or LE Multiple Apps Cross Platform
Copyright © Infinity Softworks, Inc. CONFIDENTIAL Product Add-Ons Subscriptions
Copyright © Infinity Softworks, Inc. CONFIDENTIAL Product Cloud or Desktop Companion
Copyright © Infinity Softworks, Inc. CONFIDENTIAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.eliainsider.com twitter: eliajf Elia Freedman [email_address]

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