Co-presented with Greg Harron, UX Strategist at Centerline Digital (@GregHarron).
Determining your site’s information architecture is a highly political exercise. Everyone from product managers to the executive team has an idea about what’s most important, and how it should be organized on the site. But while determining your IA by committee might make everyone in your company happy (or at least keep them quiet), it often leaves users out of the picture. Learn how to combine exercises from user experience and content strategy to build an information architecture (anything from sitemaps to metadata structures) that starts and ends with your user’s voice.”
An outside-the-box proposal for tumblr, regarding the role they intend to play with brands and agencies.
(Note: this was written before tumblr removed the highlight and pin functions. Sigh.)
It Takes Two: The Confluence of Content Strategy & Market ResearchDevin Asaro
Learn why content strategists have never had a better friend than market research, presented by two real-life best friends: content strategist Devin Asaro and market researcher Norris Rowley.
Market research helps you understand your audience, content strategy helps you reach them. Align those with SEO, and you've got a trifecta of findability, relevance, and quality,
Get more from Devin Asaro at devinasaro.com, and follow him at Twitter (@copydev).
Follow Norris Rowley on Twitter (@norrocwell), but don't expect him to get back to you anytime soon.
Converge Director of Content Strategy Brittney Dunkins presents a lightning talk at Confab Higher Ed 2016 on combating common issues faced by higher ed content strategists.
Everything for a reason: Strategy before tacticsMeghan Casey
Content strategy is about providing the right content, to the right people, at the right times, for the right reasons. In our digital disciplines, we’ve gotten pretty good at the right people, and even the right times, stuff thanks to User Experience and User Centered Design. But, we can still do better at making smart decisions about what content we produce and why. That’s something we can all advocate for, whether we call ourselves content strategists or not. The end result is more time and money spent on the right things that get the right results and less time and money wasted on proliferating a content wasteland.
Learning Objectives:
1. Understand how content strategy fits into your job
2. Learn one simple and fun way to get the info you need to craft a strategy statement
3. Get collaborative tools for evaluating tactics against your strategy
How to Build a Customer-Focused Information ArchitectureCenterline Digital
What is information architecture? Is it just about card sorting? What IS card sorting?
This presentation will take you through the basics of information architecture (IA) and how you can create a customer-centric information architecture. Just as design isn't only for the designer, IA isn't just for the information architecture. Business people should care about it, too. We'll tell you why.
Solution Design - The Hidden Side of UX (for Product Managers)Above the Fold
User Experience is not just about the user interface, it's about understanding customer needs and creating a solution that addresses their needs. Software product managers have a huge, and often understated role, in the creation of a great user experience for customers. At the heart of User Experience is the ability to creatively solve customer problems, which is a key responsibility of a product manager.
Solution Design - The Hidden Side of UX (for Product Managers)Joe Baz
User Experience is not just about the user interface, it's about understanding customer needs and creating a solution that addresses their needs. Software product managers have a huge, and often understated role, in the creation of a great user experience for customers. At the heart of User Experience is the ability to creatively solve customer problems, which is a key responsibility of a product manager.
An outside-the-box proposal for tumblr, regarding the role they intend to play with brands and agencies.
(Note: this was written before tumblr removed the highlight and pin functions. Sigh.)
It Takes Two: The Confluence of Content Strategy & Market ResearchDevin Asaro
Learn why content strategists have never had a better friend than market research, presented by two real-life best friends: content strategist Devin Asaro and market researcher Norris Rowley.
Market research helps you understand your audience, content strategy helps you reach them. Align those with SEO, and you've got a trifecta of findability, relevance, and quality,
Get more from Devin Asaro at devinasaro.com, and follow him at Twitter (@copydev).
Follow Norris Rowley on Twitter (@norrocwell), but don't expect him to get back to you anytime soon.
Converge Director of Content Strategy Brittney Dunkins presents a lightning talk at Confab Higher Ed 2016 on combating common issues faced by higher ed content strategists.
Everything for a reason: Strategy before tacticsMeghan Casey
Content strategy is about providing the right content, to the right people, at the right times, for the right reasons. In our digital disciplines, we’ve gotten pretty good at the right people, and even the right times, stuff thanks to User Experience and User Centered Design. But, we can still do better at making smart decisions about what content we produce and why. That’s something we can all advocate for, whether we call ourselves content strategists or not. The end result is more time and money spent on the right things that get the right results and less time and money wasted on proliferating a content wasteland.
Learning Objectives:
1. Understand how content strategy fits into your job
2. Learn one simple and fun way to get the info you need to craft a strategy statement
3. Get collaborative tools for evaluating tactics against your strategy
How to Build a Customer-Focused Information ArchitectureCenterline Digital
What is information architecture? Is it just about card sorting? What IS card sorting?
This presentation will take you through the basics of information architecture (IA) and how you can create a customer-centric information architecture. Just as design isn't only for the designer, IA isn't just for the information architecture. Business people should care about it, too. We'll tell you why.
Solution Design - The Hidden Side of UX (for Product Managers)Above the Fold
User Experience is not just about the user interface, it's about understanding customer needs and creating a solution that addresses their needs. Software product managers have a huge, and often understated role, in the creation of a great user experience for customers. At the heart of User Experience is the ability to creatively solve customer problems, which is a key responsibility of a product manager.
Solution Design - The Hidden Side of UX (for Product Managers)Joe Baz
User Experience is not just about the user interface, it's about understanding customer needs and creating a solution that addresses their needs. Software product managers have a huge, and often understated role, in the creation of a great user experience for customers. At the heart of User Experience is the ability to creatively solve customer problems, which is a key responsibility of a product manager.
10 Commandments - Personas for SEO aka Customer-Driven Website RedesignYo! Yo! SEO
People are THE core of redesigning your website. Content needs to be written & optimized for them. Dana Lookadoo's presentation from PubCon Las Vegas 2013 helps you understand a process for working with the C-Suite, your customers, and data to identify what your audience wants.
What does person want to do?
What keyword phrases are associated with their need?
What questions are they asking?
What content assets do we have to help?
What do we want him/her to do?
Why will he/she do it?
What are the success metrics that lead to conversion?
Learn how to create audience conversion workflows and show some love to your audience when redesigning your website and writing your content.
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...Jeremy Johnson
While some organizations are still grappling with moving to Agile or hiring their first UX Designer, others are moving fast to embrace methods that have been proven to generate success. Are you still creating product roadmaps? Are you investing in understanding your customers? Are your technology platforms built for experimentation? Come hear how organizations are achieving success, and how you can help your organization move in the right direction.
This presentation was originally given at the Big Design Conference in Dallas, TX on 9/19/2015
With lower budgets and staff available, chatbots may be the future of Extension support. Learn how we built our own Extension chatbot called "veggiebot" to help answer questions from the public.
Developing Dashboards with User-Centered DesignAmanda Makulec
Design sprint session hosted at the TechLady Hackathon, focused on the basic principles and techniques for starting a design process with who will use the data, rather than the tables and tools.
Your Secret Weapon to Extract Data from Multiple Websites.pdfAqsaBatool21
A United Leads Scraper is a collection of ready-to-use website scrapers. You will find their many web scraping tools that can scrape contact data from social media networks, e-commerce sites, and business directories automatically. Actually, United Leads Extractor is software that has more than 170 built-in website scrapers to use. The good thing is that they are all ready to use and require zero codings to use them.
SFN 2019 Presentation : Method of and system for processing signals sensed fr...Pierre-Majorique Léger
Presentation by Pierre-Majorique Léger and Sylvain Sénécal of the latest research latest patent from Tech3Lab. An example of the application of this new technology to the case of Walmart.com is presented. Chicago, Oct 22nd 2019.
Reference : Courtemanche, F., Fredette, M., Senecal, S., Leger, P. M., Dufresne, A., Georges, V., & Labonte-lemoyne, E. (2019). U.S. Patent No. 10,368,741. Washington, DC: U.S. Patent and Trademark Office.
Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017Seth Viebrock
Talk presented by Seth Viebrock, CEO of Origin Eight.
Topics: heat maps, user session replays, Drupal, analytics, SEO, SEM, conversion rate optimization (CRO), eCommerce. More info at https://www.origineight.net/dio
SharePointFest Konferenz 2016 - Creating a Great User Experience in SharePointMarc D Anderson
Building solutions in SharePoint isn’t simply about getting the functionality right based on the business requirements. Developers must think about the entire user experience (UX), which goes far beyond the technical aspects of the solution. It’s no longer good enough to meet the specifications. We must exceed them in terms of usability. This takes many developers out of their comfort zones and into the messy world of end users.In this interactive session, we’ll discuss questions like:* How should the user feel when they use this piece of functionality?* Will they perceive that this functionality saves them work or creates new work?* How will the functionality compare to what they see on the consumer Web?* How can we use technologies which haven’t historically been considered mainstream SharePoint developer tools (like jQuery and CSS) to make SharePoint feel more like the sites people love?We’ll look at good and bad examples from SharePoint itself as well as specific customizations.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
10 Commandments - Personas for SEO aka Customer-Driven Website RedesignYo! Yo! SEO
People are THE core of redesigning your website. Content needs to be written & optimized for them. Dana Lookadoo's presentation from PubCon Las Vegas 2013 helps you understand a process for working with the C-Suite, your customers, and data to identify what your audience wants.
What does person want to do?
What keyword phrases are associated with their need?
What questions are they asking?
What content assets do we have to help?
What do we want him/her to do?
Why will he/she do it?
What are the success metrics that lead to conversion?
Learn how to create audience conversion workflows and show some love to your audience when redesigning your website and writing your content.
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...Jeremy Johnson
While some organizations are still grappling with moving to Agile or hiring their first UX Designer, others are moving fast to embrace methods that have been proven to generate success. Are you still creating product roadmaps? Are you investing in understanding your customers? Are your technology platforms built for experimentation? Come hear how organizations are achieving success, and how you can help your organization move in the right direction.
This presentation was originally given at the Big Design Conference in Dallas, TX on 9/19/2015
With lower budgets and staff available, chatbots may be the future of Extension support. Learn how we built our own Extension chatbot called "veggiebot" to help answer questions from the public.
Developing Dashboards with User-Centered DesignAmanda Makulec
Design sprint session hosted at the TechLady Hackathon, focused on the basic principles and techniques for starting a design process with who will use the data, rather than the tables and tools.
Your Secret Weapon to Extract Data from Multiple Websites.pdfAqsaBatool21
A United Leads Scraper is a collection of ready-to-use website scrapers. You will find their many web scraping tools that can scrape contact data from social media networks, e-commerce sites, and business directories automatically. Actually, United Leads Extractor is software that has more than 170 built-in website scrapers to use. The good thing is that they are all ready to use and require zero codings to use them.
SFN 2019 Presentation : Method of and system for processing signals sensed fr...Pierre-Majorique Léger
Presentation by Pierre-Majorique Léger and Sylvain Sénécal of the latest research latest patent from Tech3Lab. An example of the application of this new technology to the case of Walmart.com is presented. Chicago, Oct 22nd 2019.
Reference : Courtemanche, F., Fredette, M., Senecal, S., Leger, P. M., Dufresne, A., Georges, V., & Labonte-lemoyne, E. (2019). U.S. Patent No. 10,368,741. Washington, DC: U.S. Patent and Trademark Office.
Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017Seth Viebrock
Talk presented by Seth Viebrock, CEO of Origin Eight.
Topics: heat maps, user session replays, Drupal, analytics, SEO, SEM, conversion rate optimization (CRO), eCommerce. More info at https://www.origineight.net/dio
SharePointFest Konferenz 2016 - Creating a Great User Experience in SharePointMarc D Anderson
Building solutions in SharePoint isn’t simply about getting the functionality right based on the business requirements. Developers must think about the entire user experience (UX), which goes far beyond the technical aspects of the solution. It’s no longer good enough to meet the specifications. We must exceed them in terms of usability. This takes many developers out of their comfort zones and into the messy world of end users.In this interactive session, we’ll discuss questions like:* How should the user feel when they use this piece of functionality?* Will they perceive that this functionality saves them work or creates new work?* How will the functionality compare to what they see on the consumer Web?* How can we use technologies which haven’t historically been considered mainstream SharePoint developer tools (like jQuery and CSS) to make SharePoint feel more like the sites people love?We’ll look at good and bad examples from SharePoint itself as well as specific customizations.
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Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
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3. IA is not
just your
sitemap
#IAatDMFB image source: http://bit.ly/1JFL0MU
4. IA is not
just your
content
model
#IAatDMFB image source: http://bit.ly/1JFL0MU
5. IA is not
just your
taxonomy
#IAatDMFB image source: http://bit.ly/1JFL0MU
6. IA is not
just your
metadata
#IAatDMFB image source: http://bit.ly/1JFL0MU
7. IA is not
just your
tagging
structure
#IAatDMFB image source: http://bit.ly/1JFL0MU
8. IA is not
just your
product
hierarchy
#IAatDMFB image source: http://bit.ly/1JFL0MU
9. “On the web, IA is structured information
that contributes to the relationship of
meaning between a website and the
people who use it.
HERE’S OUR DEFINITION
”#IAatDMFB @copydev
10. On the web, IA is structured information
that contributes to the relationship of
meaning between a website and the
people who use it.
(This is a two-way relationship)
“
”
HERE’S OUR DEFINITION
#IAatDMFB
11. (Actually… three)
On the web, IA is structured information
that contributes to the relationship of
meaning between a website and the
people and programs that use it.
“
”
HERE’S OUR DEFINITION
#IAatDMFB
12. Information architecture is about helping
people understand their surroundings and
find what they're looking for—in the real
world as well as online.
— The IA Institute
http://bit.ly/1EE08pT
“
”
BUT OTHER PEOPLE SAY SMART STUFF, TOO…
#IAatDMFB
23. First rule:
Let your users make the
important decisions.
image source: http://bit.ly/1AWWLcW
#IAatDMFB
24. Second rule:
To create change, you have to look
for new sources of information.
#IAatDMFB image source: http://bit.ly/1zZP9eF
25. Interaction
How do we get raw user
information?
Observation
In the lab In the wild
image source: http://bit.ly/1L0qZlhimage source: https://flic.kr/p/doVSMj#IAatDMFB
37. What are we looking for?
!
!
!
!
Consistency with user expectations!
• natural groupings based on user mindset
• clear, distinct meaning
• mental models of how things relate to one another
ambiguities
terminology usage/understanding
concept overlap
#IAatDMFB
38. #IAatDMFB
Open and/or closed
!
OPEN = what things go together?
CLOSED = test your labels
HYBRID = test labels, allow user to customize
!
Ideally, Open THEN Closed
!
!
!
42. #IAatDMFB
Closed/Hybrid Card Sort
Hybrid Card Sorting
exercise to identify
common groupings and
understand user mental
models for information
architecture.Users sort cards to predefined
categories.
!
With Hybrid version, users also
have option to create new
categories if they don’t see a
true fit.
43. For best results…
Mash up your methods
!
!
#IAatDMFB
• open vs closed
• physical vs digital
• moderated vs unmoderated
!
• compare user and business stakeholder
results
44. Practical stuff
!
1.30-40 cards is optimal, 50-60 max
2.Randomize card order (and categories if doing closed sort)
3.Vary wording and terminology on cards
4.Set time/workload expectations with participants up front
5.Encourage the participant to think aloud
6.Ask follow-up questions
45. #IAatDMFB
Analyze results
-Similarity - which cards were grouped together most commonly
-Categorization - how often did cards get grouped to the same category
-Qualitative review of notes and observations
47. Toolkit #1
Toolkit #2
Similarity Matrix
#IAatDMFB
Shows % of
participants that
grouped pairs of cards
together - Highlights
common pairings/
clusters.
48. Let the data do the talking
#IAatDMFB
image source: http://bit.ly/1K6gLSQ
49. Plenty o’ fish
Lots of online tool options out there.
OptimalSort
UserZoom
UsabilityTools
ConceptCodify
SimpleCardSort
xSort
and more…
#IAatDMFB