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HOW TO BUILD A POWERFUL
PERSONAL BRAND
ON SOCIAL MEDIA
WHY PERSONAL
BRANDING ON
SOCIAL MEDIA?
10 IDEAS
CONCIOUS
POSITIONING
1
“Using digital communication
tools and techniques to
develop brand reputations”
POSITIONING STATEMENT
WHAT ARE YOUR
SPECIALTIES?
AREA OF EXPERTISE
AREA OF EXPERTISE
YOUR THEME
YOUR THEME
A PROFESSIONAL
PHOTO
2
FACE
Competence
Likeability
Influence
EYES
Competence
Likeability
Influence
BODY
Competence
Likeability
Influence
OPTIMISE YOUR PROFILE
FOR DISCOVERY
3
UNLOCK YOUR
PRIVACY SETTINGS
PROVIDE PUBLIC
CONTACT INFORMATION
CREATE
CONTENT
4
PARTICIPATE WATCH/LISTEN
90%9%
CREATE CONTENT
1%
SEEN AND HEARD SEEN NON-EXISTANT
TOP OF MIND
CONTENT
ADD YOUR SOCIAL ICONS
TO EVERYTHING
5
HELP THEM FIND YOU
ON SOCIAL MEDIA
PARTICIPATE AND
ADD VALUE
6
TO BE INTERESTING
YOU HAVE TO BE
INTERESTED
“
Your own content
– value add and
engaging
Promotional
content
Curated content
from trusted
sources
30 60 10
GOLDEN CONTENT RATIO
BE GENUINE AND
PROFESSIONAL
7
DON’T BE LIKE TRUMP
KNOW THE RULES AND
THE ETIQUETTE
8
THE DOS OF LINKEDIN
• PERSONALISE YOUR CONNECTION
REQUESTS
• ALWAYS RESPOND PROMPTLY
• REQUEST RECOMMENDATIONS
• GIVE RECOMMENDATIONS
• NUTURE RELATIONSHIPS
• INTRODUCE PEOPLE
• CHECK AND REPLY TO MESSAGES
THE DO NOTS OF LINKEDIN
• SEND SPAMMY MESSAGES TO YOUR
CONNECTIONS
• SEND IRRELEVANT MESSAGES
• SEND MESSAGES THAT SAY “I SEE YOU
VIEWED MY PROFILE”
• ADD CONNECTIONS TO YOUR EMAIL LIST
• ASK STRANGERS FOR RECOMMENDATIONS
• BE HORRIBLE OR COMMENT NEGATIVELY
• DO NOT BE SELF-SERVING
MEASURE AND ADAPT
9
WHAT’S YOUR SSI?
SOCIAL SELLING INDEX?
http://bit.ly/your-linkedin-ssi
SET GOALS AND
BOUNDARIES
10
Thank you

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