Mark Sheehan, data and insight manager, Street League Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Building a healthy data culture
Mark Sheehan – Data and Insight Manager at Street League
www.streetleague.co.uk | @Street_League

4. • Identify those that we haven’t managed to
help
• Focus on the measurable things

5. • Never use a % without giving a sample size
• Always use the full dataset
• Don’t generalise
• Use the help that is out there
xkcd.com

6. • Results require proof
• The process is the same for everyone

7. TOP TIPS
1. Find your “WHY” i.e. continuous improvement, better programmes, or funding and then
communicate your vision internally and to your key partners (NB. People focus)
2. Support from the top down (Board/CEO)
3. Build a team who are passionate, willing to be trained and supported to remove the
barriers, that will lead to internal buy-in (staff deployment and engagement)
4. Multi-functional – operations, data, quality, marketing & comms
5. Use of technology to enable (PowerBI, mobile database etc)
6. Take the time to action the insight

8. 30 January 2020
London
#CharityData
WiFi: Amnesty International
Password: amnestyaiuk
Unlocking the potential of your
data

9. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk