All too often, in the rush to get to market with all your wiz-bang features, testing your product’s quality becomes an afterthought. Eventually, raising support costs start to choke your forward movement and your backlog is now mostly bugs. How can you ensure you address quality concerns up front without restricting the flow of features too much? In this session we will explore techniques for smartly investing in your quality assurance approach while still allowing your company to innovate and get maximum value to your customers. We’ll talk about many real world examples of companies that overcame initial quality problems and effectively incorporated quality assurance into their every day processes.