2. 2
Contact Information
Michael Bruce, President
(212) 531-5700 ext. 239
mbruce@mcfrank.com
Christine Bruno, Director of Workforce Solutions
(212) 531-5700 ext. 212
christine.bruno@mcfrank.com
3. We dig deeper.
“
”
The only thing standing between you and
the candidates you want is your message.
Michael Bruce, Founder
McFrank & Williams Advertising
3
4. Talent Casting Initiatives™
Social Recruiting
Big Data
Our Commitments to You
4
Presentation Content
5. 5
T.C.I.
Our Talent Casting Initiatives transform job descriptions and traditional postings into
compelling and vibrant messages with distinct candidate appeal.
TCIs will capture and analyze the distinctive qualities of each work group within ATS
and create a compelling “unique recruitment proposition” (URP) to attract right-fit
applicants based on the Hidden Motivators.
Strategy
6. Execution
Engagement: We
gather and analyze the
information.
Client’s Feedback:
We discuss and
validate the
information.
Deployment: We
create messages to
attract right-fit
applicants through the
science of attraction.
6
7. BEFORE—District Sales Manager
Job description on website
7
Job Description
District Sales Manager
Our Corporation, the leading U.S. producer of industrial minerals and leading resource to the Glass, Fiberglass,
Foundry, Roofing, Ceramic, Refractory and Steel Industries worldwide, is seeking a District Sales Manager to
be based in Oklahoma City, OK.
In this role, you will manage the selling activities in the Oklahoma, Kansas, and Arkansas regions. You will
monitor the activity of the shale formations in these areas which include the Woodford and Mississippi Lime.
Based in Oklahoma City, OK your responsibilities involve customer contact, contract negotiations for supplies,
providing pricing and shipping information about our products and call coverage of our customers and service
companies. You will also be involved in selling, promoting and servicing direct shipping to customers.
Requirements for this position include a minimum of 5 to 8 years of field sales experience in the industrial
market. A college degree or equivalent experience is preferred. Overnight travel is required.
We offer a comprehensive salary/benefits package, including a 401(k). EOE.
Job Location
Oklahoma City, Oklahoma, United States
8. 8
AFTER—District Sales Manager
McFrank & Williams TCI™ applied
You have the confidence to tackle unexpected challenges
and formulate solutions on demand.
When it comes to the sales process, people have different talents to contribute, and different scenarios in
which they shine. Some excel at overcoming resistance. Some have an uncanny ability to bond with people.
Some have deep engineering knowledge. You have all that, along with the poise to promote the company and
its products under pressure.
We are North America‟s leading producer of industrial minerals and high-performance supplies for a wide
range of industries and applications, including oil and gas, glass, fiberglass, foundry, roofing, refractory and
steel. We currently seek the following professionals to contribute to our sales growth and market prominence:
District Sales Manager
Oklahoma City, OK: Shale Formations
Provide end-to-end management for the sales process for your assigned territory and product line. In these
roles, you‟ll monitor product sources and developments, maintain contact with customers and suppliers,
handle client contract negotiations, and provide information on availability and pricing. Selling, promoting,
servicing and direct shipment to customers will also be entailed. Successful candidates have 5-8 years of
experience with field sales to the industrial market and the ability to travel. Relevant college degree desired.
We are proud of our reputation as an industry pacesetter and a preferred employer. We offer a comprehensive
salary/benefits package, including a 401(k), growth opportunities and the chance to leave your thumbprint on
a vital and growing business.
For consideration, please visit our website and click on „careers‟.
EOE.
13. Results of District Sales Manager posting
13
Before: After:
Number of Responses: 69 37
Interviews: 2 candidates 4 candidates
Time to Hire: 3.5 months 1.5 months
Benefits
Efficient & Cost Per Hire
• Attract a pool of desired and right-fit applicants
• Shorter time to hire
• Higher employee retention rate
• Cost
18. It’s all about you!
We hear you.
First and foremost, we connect to your mission, vision and goals. We listen
to what‟s most important to you and research the marketplace in order to address your
priorities. We then build and execute plans that meet your budget and objectives.
We dig deeper.
M&W is committed to going beyond the superficial to reveal often over-looked insights and
motivators for candidate behavior and to innovating products and services that effectively
address your needs while providing measurement.
Speed and accuracy count.
In-depth research, meaningful ads, and media plans that consistently deliver results on time.
Our goal is to make your job easier.
Growth.
We believe in bringing our client relationships to the next level of effectiveness by leveraging
continuous learning and improvement to ensure increasing benefit and ROI.
McFrank & Williams
Commitments
18
Editor's Notes
Explain Who McFrank & Williams Is: 40 years in recruitment advertising, patented talent technology products, 70% of our customers are healthcare providers in each of the 50 states.
Who, What, Where, When, How, Why is this beneficial to UNMH, How does the UNMH recruiting team benefit from this process. Audience: Recruiters, Recruiting Leaders, Marketing Rep We dig deeper….add more content here. HirePower should be high-lighted. Competitors do not dig as deeply in this area.M&W helps you understand what is distinctive about working at UNMH at a granular level, so that we can then translate your distinctions into compelling recruitment messages
add content that talks about how we help the recruiters do their job better…how we help the hospital at large. Job group brand, workgroup brand, employment brand. Reverse Pyramid. How can we talk about employer brand….and better messaging. Two levels of branding…employment level….and the job brand
