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 Weask questionstobetterunderstand:
• the businessproblem
• whatthe businesswill do differently
• whatbusiness decision oractionwill result
• the criticaltimeframes
 Sowecan:
• scopetheproject andoutputsrequired
• beclear aboutwhatdeliverable(s) wewill committo
• planandcommit totimeframes
Asking better questions
1
Contextmatters
CindyTonkinBuildanalyticscapabilitythroughsoftskillsfordatascience + 61412135426
cindy@cindytonkin.com2
Asking better questions
Get yourteam askingbetterquestions
Buildanalyticscapabilitythroughsoftskillsfordata science
+61412135426cindy@cindytonkin.com3
Call CindyTonkin+61 412 135 426
Page 4
I want to record
with
2 mics
Page 5
My
diagnosis: I
need a
USB hub
Page 6
It doesn’t work
Page 7
The expert gave me what I
asked for, not what I needed
Page 8
What problem are we trying to solve?
We’re busy
9
They’re Fuzzy
10
Theirdemands are pissy
11
Addingvalue?
Page12
How dowe addvalue?
13
We want stakeholders who are
Peers
14
Clear
15
Dear
Page16
Insights from Analyticsshape Strategy
All meaning is contextual
Page18
Human Communicationis fuzzy
19
What I mean Helpplease!
I am curious -- I’m scared, worried,
anxious -- I feel incompetent -- I want to
understand -- I want to look good, get this
done, stop the noise -- I am annoyed,
unsure, furious -- I need you to validate
me -- I want to help -- I want you to prove
me right – I want to prove someone else
wrong – This isn’t fair – I’m unhappy – I
feel powerless – want to assert my power
Human Communicationis fuzzy
20
What I mean Help please!
What I say
Comprehensive
CanIget
access to...Review
Everything you
have on..
Strategy
I am curious-- I’mscared, worried,anxious-- I feel incompetent -- I wantto understand-- I wantto look good, get this done,stop the
noise --I am annoyed,unsure,furious-- I needyou to validate me -- I wantto help -- I wantyou to prove me right –I wantto prove
someoneelse wrong– This isn’tfair –I’munhappy--Ifeel powerless –wantto assertmy power
Human Communicationis fuzzy
21
What I mean
What I say
Please help
Transformations:
Deletions
Distortions
Generalisations
What
gets in
the way
I am curious-- I’mscared, worried,anxious-- I feel incompetent -- I wantto understand-- I wantto look good, get this done,stop the
noise --I am annoyed,unsure,furious-- I needyou to validate me -- I wantto help -- I wantyou to prove me right –I wantto prove
someoneelse wrong– This isn’tfair –I’munhappy--Ifeel powerless –wantto assertmy power
Comprehensive
CanI get
access to...
Review
Everythingyou
haveon..
Strategy
Human Communicationis fuzzy
22
What I mean
What I say
Please help
Transformations:
Deletions
Distortions
Generalisations
What
gets in
the way
I am curious-- I’mscared, worried,anxious-- I feel incompetent -- I wantto understand-- I wantto look good, get this done,stop the
noise --I am annoyed,unsure,furious-- I needyou to validate me -- I wantto help -- I wantyou to prove me right –I wantto prove
someoneelse wrong– This isn’tfair –I’munhappy--Ifeel powerless –wantto assertmy power
Comprehensive
CanI get
access to...
Review Everythingyou
haveon..
Culture
Upbringing
Beliefs
Values
Context
Education
Strategy
How the
customer
explainedit
Page23
How the Project
Leader
understoodit
Page24
How the analyst
designedit
Page25
How the
programmer
wrote it
Page26
How the business
consultant
described it
Page27
How the project
wasdocumented
Page28
What operations
installed
Page29
How the customer
was billed
Page30
How it was
supported
Page31
What the customer
really needed
Page32
Some general principles
and an exercise
33
Youcan’t understand
what they want unless youask
because they don’tnecessarily know yet
34
35
1. SynchronousCommunication
2. Buildrapportand trust first
3. Clarify
Synchronouscommunication
1. In person is best
2. Video conferencing next best (withvideo!)
2. Phone is next best
3. Never by emailif you can avoidit
36
Buildtrust and rapport first
People whoare like each other
like each other
People long tobe seen
as they see themselves
Page37
Friendor foe?
Page38
Like me
Oxytocin
> smart
+++ trust
Friendor foe?
Page39
Like me
Oxytocin
> smart
+++ trust
Not like me
Threat
< smart
Reject ideas
Friendor foe?
Page40
Like me
Oxytocin
> smart
+++ trust
Not like me
Threat
< smart
Reject ideas
Buildtrust and rapportfirst
1: Pace (paraphraseor
state the obvious)
2: Clarify
Page41
Page42
(Choose 1)
Paraphrase or repeat their last sentence AND/SO...
So (what you just said) is important toyou AND/SO...
Something you think is obvious to both of you and is true
AND/SO...
Page43
Buildtrust and rapport first
1: Pace(paraphrase or state the obvious)
2: Clarify
Page44
(Choose 1)
How do you mean?
When you say “X” what do you mean?
Tell me more about “X”
I guess it would be a hassleto explain “X”?
Page45
Buildtrust and rapport first
1: Pace(paraphrase or state the obvious)
2: Clarify
Page46
What worked?
What you already knew,
what’s new?
How and with whomwillyou use this?
Page47
Exercise
A: Talk aboutwhat’s important to you at work
B: Buildtrust and rapportfirst
1: Pace (paraphrase or state theobvious)
2: Clarify
Page 48
Nota hardware problem:
The software will notwork with2
mics
Page 49
Experts needcontext.
Youcan’t advise without it.With it
youhave
super-powers.
50
Make a plan to use this:
When (trigger occurs)...
I will...(response)
51
Buildanalytics capability
through soft skills for
data science
Talk to Cindyabout yourteam
cindy@cindytonkin.com
+61 412 135 426

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